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Have you ever wondered how you can make new connections with people in the online space without coming off spammy?  Facebook groups are an AMAZING place to make new connections and grow your business…BUT think about how many times you have been inside of a Facebook group and having a great conversation or you post something that starts an amazing conversation only to have it deleted by the admin or the comments turned off? 

I think we’ve all been there at least once in our time as business owners, and as annoying as it is – most of the time, the admins are doing this because there are soooo many people inside their groups going about this completely the WRONG way! 


We’ve all been on the receiving end of how NOT to make authentic connections…  

You know what I’m talking about.  That time you decided to respond to someone’s post and the next thing you know there’s a sales pitch in your inbox without even the first hint of an introduction or actual conversation.

So how do you actually make these new connections and engage with new people, without coming across spammy, and without breaking the rules of these Facebook groups? 


First… you must engage.

This means you need to post value inside of these Facebooks groups so that it shows you’re actually contributing to the group. You need to comment on other people’s posts and share insight. Start a conversation.  Don’t be that person that goes inside a Facebook group and just takes.  You need to actually engage on other people’s content, give value, and engage in actual conversation as if you were at a coffee shop. 

Once you’re making conversation and engaging with people inside of these Facebook groups, you may find someone that you are TRULY connecting with.  If that is the case, there is absolutely no harm in sending that person a friend request. 


Next…building the relationship AKA send a friend request.

There’s only so much conversation that can happen inside of somebody else’s Facebook group. Your goal is to make that connection and then to get the conversation offline. So in order to do that, you can simply send them a friend request. 

Once they accept your friend request, you can engage on their content on their personal page. They may have their own Facebook group that you can join.   If you’ve already started creating a connection with them, then their group is a great place to continue that conversation.  Continuing the conversation in their space also allows you to build a relationship with this person. 


Next…it may be time to send a DM.

When you feel like you really want to talk to this person, there is no harm in sending a DM. The problem is 90% of people send a DM wrong. The WRONG kind of DM is one that is quick to the punch and full of sales.  The RIGHT kind of DM to send someone after you have been engaging with them says, ”Hey! I absolutely love your content and the conversation we’ve been having. I would LOVE to get to know you better. Are you open for a coffee chat? I would love to get to know you beyond a like or a comment.” 


It’s time to change your mindset.

Shift your mindset from making a sale to creating conversation. Having conversations in the online space is no different than if you were in an office.  When you were in an office, you didn’t just walk in and start spewing all about yourself to every single person that you could come across, right? You started a conversation and got to know each other . Then those conversations evolved into friendships.  

The same thing holds true online. You can’t treat it any differently. I want you to think about what you would say to this person if you were having coffee with them face to face. If you would not have that conversation with them while you were having coffee together…DON’T send it in a DM.  


Your ultimate goal is to take the conversation offline.

Obviously we’re all building our business online, but you need to take the conversation off the social platform that you’ve met your new connection on. Schedule a call with them so you can learn more about them.  Focus on taking the conversation out of the DMs and to a place where you can connect with them on a deeper level.


Don’t go into it with any expectations.

The only expectation you should have when you are going into this process of making new connections should be wanting to meet somebody new and get to know them. This is NOT a sales call or a time for you to pitch your services. What you do will come up in the conversation…trust me. Carry on a conversation the same way you would if you were with them in person. And THAT’S is how you make new connections without being spammy. 


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