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STOP Second Guessing Yourself

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When it comes to your business, do you find yourself constantly asking yourself “what if”?  Does it feel like you are always trying to consider making changes to something before you even have data to support those changes? If you answered “yes” to either of those questions… STOP second guessing your every move inside of your business, my friend.  


Quick story time- as usual.

I have a client who was creating a new product. It was one of these products where we had an idea and the foundation behind what this product would look like.  So we put it out to her audience as an option to purchase. (Sidenote: you should always sell first and then create because that allows you to know that your market is interested.) 

She sold this product to three or four people. So now she had to actually create it. Remember, we already had the idea, the foundation, and an outline of what it was going to look like. But now it was time to actually create the finished product. 

Here’s what happened. She got it created, and then she’d second guess herself.  She was asking if she should change certain aspects of the product.  She was constantly asking what if.  She already had a strong foundation of what this product was going to look like.  But she was constantly trying to prepare for “what if” scenarios that were playing out in her mind. 


You cannot plan for all the what ifs. 

You have to put your product out there and be open to the fact that everything is open to change.   There’s always going to be room for improvement. The first time you launch something, it’s never going to be perfect. There’s always going to be something that needs to be changed. 

In the case of my client, she was very clear that this was an initial launch. The people who purchased got a slightly discounted offer. She needed to actually execute one of these sales to be able to KNOW from her DATA what might need to be changed. 


Don’t get stuck in creation mode.

When you’re creating something, you get wrapped up in the what if.   Those “what ifs” are what will keep you from actually launching the product. There is absolutely no way you can plan for every single “what if”. 

The other thing you have to remember is every single client or person that you sell this product or service to is going to have a slightly different version of feedback or expectation. You absolutely can’t plan for all that. You can, however, create a product based on the information you have. Then once you put it out there and you get that feedback, you can choose to either make changes, or you can keep it the same. 


Are you in a similar situation?

If you are in that situation right now, what I want you to do is this- I want you to truly 100% look at this product or service that you are about to launch. Have you sold it already? Or is it still in creation mode? If you’re still just creating it and you’ve never sold it…put it out there and sell it. Then put your finishing touches on the idea, know that it’s the first time you’re doing it, and launch it. Know that there is always room for improvement. But get the product or service created and sold. Ask for feedback, and then choose whether or not you want to make changes. 


Bottom line…

Stop catching yourself in these “what if” situations. 90% of the scenarios that you’re making up in your head will probably never happen. Remember…you’re the expert.  You’re selling these things. So you’re looking at this product through a completely different lens than your consumer. Your consumer probably doesn’t even know to ask those questions that you’re asking. Launch the damn thing! Put it out there, get some feedback on it, and know that there’s always room for improvement.


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