In your business, you’re going to experience different seasons. There will be busy seasons and slow seasons. And the key to helping your business grow is understanding those seasons in your business. You have to make sure that you plan aspects of your business based on those different seasons in your business.
Planning is everything…
For example, an accountant or bookkeeper experiences their high season usually from January to April…AKA tax season. So I would suspect that the fourth quarter is probably pretty busy for them as well because everybody’s trying to get ready for tax season by doing year end financials, etc.
But as a solopreneur or a freelancer, many of us, myself included, experience a slightly slower season in the summer months, July and August, primarily. For some businesses, the summer is really busy depending on what you offer. If you have a warm weather product or service, then July and August will be busier for you. It doesn’t matter what your season is, but what does matter is being aware of the different seasons in your business.
Primarily in my business, July and August are typically pretty slow. I know that based on the information that I’ve had that September, October, and November, are pretty busy. I also know that January and March are pretty busy. When you have this kind of information, you can start to really plan accordingly…from a client perspective, from a launch perspective, from a vacation perspective.
Reviewing your data.
It’s really important to review your data from each month up to this point. Look at each month and ask yourself the following questions:
- Are your months pretty consistent?
- Do you have one high month and then maybe a low month?
- Or do you have consistent revenue months, several months in a row?
- Is there a certain quarter that is pretty consistent versus another quarter that can drop off a little bit?
This is something you can do every year. You can also do this historically. So if you’ve been in business a couple years, you should have historical data that will share these seasonal highs and lows with you.
Embracing your slow seasons.
It is really important to actually recognize that all businesses typically have a slow season, and to embrace it. I talk a lot about the summer slowdown. I know that there’s a lot of other coaches that will give you the mindset of “If you believe it’s going to be slow, then it’s going to be slow. But if you believe it’s going to be busy and you push forward, then it will be busy.”
Can we just be honest about it for a minute? Let’s just be realistic about the fact that July and August are busy in other areas of life. The kids are home from school. People are on vacation. So just honor and respect that.
Slow seasons can be a good time to test things out.
For example, I launched a mastermind in the month of July. I started promoting it at the very beginning of July, and I had probably at least 20 or 30 people tell me that they had either just signed up for another program at the beginning of June (which would carry them all the way through July/August), or that they were going to be on vacation. They also expressed that they have kids at home, so they can’t commit to anything, and to let them know in September.
So now you can use that data one or two ways. You can take that data and be annoyed by it. Or you can look at it and realize that your audience is telling you that they commit to programs and services in May and June. Now, you can create a program that will carry through July and August because they’ll commit to it. Once they’re committed to it, they’ll show up.
But by the beginning or middle of July, they’re not willing to commit because then their schedule gets busy. That means you either launch in June, or you bypass those months and plan all of your launches and clients for earlier so that it carries you through July and August. You can also explore keeping clients on retainer through those slower months.
Action steps for you to take.
If you’re brand new in business and this is your first year, then this is a great starting point for understanding your data. Some of it you can take with a grain of salt because it’s brand new. If you started your business in April, and by July, it’s fairly slow- that’s not enough data. You have to have done this at least a year, and be working on your second year to really get this hardcore data.
I want you to go through your up until this point. Start to analyze your data. I want you to start looking at your months, connection calls, your launches, and your revenue. Do you see trends in certain months?
Did you launch something in March versus June and one went better than the other? Was there something different that you did in March versus June? What kind of feedback did you get? By analyzing the feedback you get from clients and prospects you might be able to learn when they are committing to things. Use that data! Your clients/prospects are telling you exactly when they want to work with you if you are taking the time to listen and be mindful of it.
You have to listen to what the data is telling you.
You need to analyze your data each month and keep a running document of some sort so that you have the data you need when you’re planning for the next year. This is growth and scaling. You cannot scale your business if you do not have data to support it. You have the data you need already that will help you plan your business accordingly. You just have to look at it.
Connect with Michelle-
Website – https://michelledenioconsulting.com
Facebook Profile – https://www.facebook.com/MichelleDeNioBizStrategist/
Linkedin Profile – https://www.linkedin.com/in/michelledenio/
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