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If you are a “yes” man or woman, I’m willing to bet that you probably have way too many offers. You say “yes” to all sorts of things and before you know it you are doing a million different things for a million different prices. This is probably the number 1 struggle I see in entrepreneurs I work with. I’m here to tell you that you need to hone in and simplify your offers.
One of the key components to selling with ease is simplifying your offers.
If you are feeling like your offers are all over the place, here’s what I want you to do. I want you to go back through your proposals, look at your contracts, look at past clients, and look at your current clients. Basically, I want you to look at everything that you’re offering to every single person.
Now, take that information and put it into a spreadsheet by name of service and number of hours that it takes you to do it. This may be a hard one because you may not be tracking your time. But your time is what people are paying for, and you can’t scale your business if you don’t know how much time you’re spending on each thing. So DO NOT skip that step. Then if you have any help, like a VA, put that in there.
Once you have all of those packages and everything laid out, I want you to go through and number them. Put them in order based on what you love to do the most. While you’re doing that I want you to think about these questions:
- What package lights you up the most?
- Which one gets you the most excited?
- What one do you find the easiest to do?
- Which one do you takes you the least amount of time?
There’s a lot of factors to consider. Maybe your favorite project or package might be the one that takes you the most time. But that might mean that you can raise your prices, and you can take on less clients. Maybe the one that you enjoy the most is a quick one and done. It’s easy and you scale it because now you can do more because you can do it really quickly.
Now that your list is made, it’s time to reflect.
Reflect on your top three packages that you love the most. Now, separate those out. These are your three core offers. But there may be other services that you’re offering that are in that list that can be bundled in with those packages.
If there are services on that list that make you cringe because you hate them, I want you to get rid of it. If you don’t like doing it, then don’t. You don’t have to love everything! Knowing what you don’t love is actually probably more powerful than knowing what you do love.
Now what’s left on your list?
You’ve crossed off the things that you hate doing. Your three core offers that you love to do remain. Look at what is left on that list. Are they similar to each other? Or are they all over the board? Can you bundle any of the remaining offers into those three core offers?
Once you have that, you can really start to look at simplifying what you’re offering with your services. Since you have these three core offers that you can create packages around, you can now create multi level packages. You would create a low, a mid, and a high level offer.
It’s simple to say here’s the options that I offer, and here’s how you can bundle them together. It’s about simplifying and finding what it is that you love and enjoy the most, and what you are making the most money doing. That’s why I had you look at your time versus money to figure out which one is the most profitable.
For example, do you have a service that you’re charging $1,000 for, but it’s taking you 80 hours a month to get it done? Or do you have another package that’s $1,000 a month, and it’s taking you 30 hours per month to get done?
These simplified offers you are creating are value based packages…not time for money.
So which ones can you scale based on time? Scaling is not always about money. You can scale your time, too. Find the packages that you can do faster and charge the same amount for that. Your clients don’t need to understand that. It’s not a “time for dollars” trade.
If your client needs blogs, you can do it. It doesn’t matter how long it takes you to do them. That’s on you, not them. As long as you’re giving them the deliverable, that’s all that matters. So scale that based on what you can get done quickly, or what makes you the most profit.
- Make your list.
- Order them based on what you love.
- See if you can bundle in the ones that are remaining out of your top three.
- Completely eliminate the ones you don’t like doing.
- Identify the ones that make you the most profit, and how you can package them together.
Simplify your offers.
Have fun with this exercise. As a note, it can take some trial and error. Do it multiple different times. Try different bundles. Put different packages together. You can really bundle things a million different ways. Play around with it. Use that spreadsheet as your starting point and really keep coming back to it. If you get overwhelmed, walk away from it, and come back later. If you need help, as always, you know where to find me. Jump into my Facebook group. Let me know and I’ll be glad to help you.
Connect with Michelle-
Website – https://michelledenioconsulting.com
Facebook Profile – https://www.facebook.com/MichelleDeNioBizStrategist/
Linkedin Profile – https://www.linkedin.com/in/michelledenio/
Have Questions? Let’s have a Cup of Virtual Coffee!
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