Invest in yourself for business growth.

I’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require investment to grow. But let’s look at this from a slightly different perspective.

 

This is my story.

In January 2021, I was really looking at all the different things that I was doing and where I was at in my business. I was focused on promoting my offers and working with 1:1 clients. It was then that I realized that I really had not invested in myself in a long time. 

I hired a podcast manager to help me get my podcast up and going, which was great. But as far as hiring an actual coach for myself, it had been awhile. So I really had to sit down with myself and think about that. This was a cold, hard truth that I had not seen before this point. 

The reality is, doing business is an exchange of energy. Money is an exchange of energy. So here I was, expecting other people to invest in me, but I was not willing to invest in myself. 

There is an energetic block that happens when you’re not investing in yourself.  An energetic block also happens when you are being super cheap and only investing a little bit instead of going all in. A lot of people refer to this as toe dipping. True story…when you’re toe dipping, you get toe dippers. 

 

You have to shift your mindset about investing.

You have to start seeing it as a true investment instead of just “spending money”. Investing in yourself is MORE than that. Instead you are adding VALUE to your business and solidifying yourself even more as an expert in your industry. 

I mean…I get it. We all have bills to pay, and families to take care of. But if you want your business to grow, it requires investment. If you are ready to make the commitment to investing in yourself, you need to be ready to go ALL IN! Do NOT invest if you are not ready to make that commitment.That’s just the cold, hard truth. 

Investing in other people that have already been down the road you are on and know what to expect can help you become profitable, faster. It can help you avoid the same mistakes that they’ve already made. You can avoid white knuckling it through ALL the obstacles because you have someone else to guide you through growing your business. 

 

People pay for speed.

People don’t want to have to learn things the hard way. Nor do they want to have to take the time to figure it out. They want to work with somebody that’s already been through the trenches! Investing in yourself and working with someone who has already been through it, allows you to avoid all the speed bumps you can encounter in business. 

 

Don’t get me wrong…you need to do your due diligence.

You need to be sure you’re interviewing people that you might want to work with.  Also, you need to get crystal clear about where you’re struggling in your business. For example, I really wanted to learn how to utilize LinkedIn. I started to use it and learn more about it in November. But I was just toe dipping by taking a few courses and looking up some things on YouTube. But then I took a course that included some videos and a live Q&A with the coach. It was a game changer!

 

You have to go all in to get the most out of your investment.

I told myself that if I was going to invest in this program, I was going to show up and do the work. And I did just that. As a result, I’m seeing huge results on LinkedIn because I hired somebody that’s been there, done that, and figured it out already. 

She has a roster full of clients from that platform and was willing to teach me how to do it. I jumped at the chance to utilize her 5-10 years of trial and error in some videos. It accelerated my ability to be on LinkedIn and actually maximize that platform by investing in this program. 

From there, I invested in a coach that was running an 8 week program. Then, I invested in a 6 month program. But before you can invest in anything you have to figure out where you are struggling in your business. Most people say more time and more money. But dig deeper into what is causing you to struggle with time and money. Is it that your offers aren’t good, or you don’t have competence in your offers? These are the things you have to figure out!

 

Just because somebody is promising you the world, doesn’t mean you should start investing in whatever they have to offer. 

For example, say someone is promising you an amazing new website. Well, a new website isn’t going to do you any good if you don’t have traffic to drive to it. If you don’t have offers that are good or the right copy, then investing in something like a new website is basically worthless.

BE INTENTIONAL WITH YOUR INVESTMENTS! You also should get clear on your offers before you invest.  When you don’t do that, you end up investing in the wrong things. Then, you don’t have the funds to invest in the right things. You need to know what you want to learn and what you are willing to commit to.That’s going to be the key to making your investment an actual investment and not an expense. 

 

Take the financial pressure off yourself.

I understand that your business may not be where you want to be right now. We all have bills to pay. I want you to know that for the first 3 years of my business, I had a side gig. I always had something that I did to make money on the side. Bottom line…I will do whatever it takes to make sure that I have the money in my account to make sure my family is taken care of and our bills are paid. This also allows me to have the money to invest in my business because I know the importance of it. It makes a HUGE difference.

So if you’re in a position where you are feeling completely strapped, the gig economy allows you to make money in a lot of ways. If you really want to invest in something or someone, you will find a way to make that money. If your business is at a point where it is not making enough income to invest, then figure out another way that still allows you to build your business, but also gives you a little bit of wiggle room with your finances. 

 

Feel the freedom. 

There’s an energetic exchange there that happens when you NEED the money.  You know what I’m talking about. When you are so desperate for it, and you have to have it. I get it! I’ve been there. But people sense that.  Before you know it, it completely eliminates your authority status to desperation and people thrive on that. You don’t want to be there either. 

This is another reason I say to do what you have to do so that you have some funds available to make the investments and take that financial pressure off of you.  Not having that pressure makes a big difference. Then when a client comes to you, if they’re not a good fit, you’re not so desperate that you feel like you HAVE to take them on as a client. This gives you a little more freedom in your business

 

Bottom line…you have to be willing to invest in your business. 

Businesses require investment to grow. That’s just the reality of it. But you’ve got to get crystal clear. Make sure you’re making the right investments. That’s the most important part. If you are struggling to create clarity in your business so you can make certain investments, I might be the person you need to talk to first.  

Let me help you figure it out because I don’t want you to make silly investments. I don’t want you to invest in things that you don’t need right now. I can promise you this- I will never point you in a direction where you’re spending money just to spend it. So if you need that clarity, please reach out to me. I’m happy to have that conversation with you.

 

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