Listen to The REAL Truth about business Podcast

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Coach hopping is something that I see happening a lot in the online space.  It’s happened to me recently. Don’t get me wrong- if you are working with a coach, and it’s just not a good fit, there’s nothing wrong with finding another coach to work with. But there is a definite downside to hopping from one coach to the next. 


Different coaches= different business models.

You have to remember that every single coach does business in a different way.  They have different business models.  Some, like me, believe in working with a client long term on a retainer.  Others have a business model where you go through their course and that’s it. Getting a new perspective on your business isn’t a bad thing. But because each coach has different theories, sometimes it can create a lot of confusion for you. 

I had somebody come to me recently who was unhappy with her coaching situation. I’ll be honest…I didn’t take her on as a client. The reason for that was not because she was coach hopping. But it was because what she had learned from this previous coach was so polar opposite of what I teach. It literally would have been like starting over for her, and that is just not fair. 

This is a prime example of how coach hopping can create confusion in your business. Coaches have different strategies and ideas on things at work. So when you move from one to the next, they can sometimes negate everything you’ve just put into play. You’re going to be constantly starting over. 


I’m a coach that believes in working together long term. 

I’m moving into 2022 working with clients that are going on their 3rd to 5th year with me. Here’s why this is working so well…the more you work with somebody, the more they know about you, your business, your audience, and your goals. It’s so important to me, as a coach, to be able to get to know you and work with you. I want to be able to grow with you. 

When you work with someone long term, you get to know that person on a deeper level.  You learn more about them outside of business.  And you realize things like strengths, weaknesses, likes, and dislikes.  This allows a coach to adapt your business strategy to fit these things. You cannot get to this level of relationship by coach hopping.


Your coach should be growing with you.

If your coach is truly in your corner and trying to help you grow, they are constantly growing, too. They are constantly learning new strategies for you so you don’t have to learn them. You don’t have to go to a new coach because they’re going to the new coach and learning what they need to in order to help you succeed. This is something so important to me. I want to make sure that I try something before I tell any of my clients to do it. 

When people work with me, I have those coaches that I can reach out to and bounce ideas off of. I collaborate with different types of coaches all the time. My clients don’t need to seek these other types of coaches out because I have all those people in my corner with me. 


I always say every business model works. 

Each and every coach, including the “gurus” in the online world, all have their preferred business models. I don’t feel that one way of doing business is better than another.  Every single business model can work. You just have to know and play to your strengths. If you are working with a coach and their certain business model is not in your strengths, it’s not going to work. 


Working with a coach that can really get to know you and your strengths can be so valuable.  

They can see things that you can’t, and they know what each business model requires. They can tell you when a business model requires something that you don’t enjoy doing. That’s part of working with somebody long term. They have this data already. And they’re not trying to understand what you did a year ago. They know how it went because they went through it all with you. 


Find that coach you stick with. 

Whether it’s me or somebody else, it doesn’t matter. I truly love taking on new clients because it’s fun and exciting. But what lights me up more is working with my clients that I’ve worked with forever. Knowing I’m going to get on the phone with them and get updates. I know exactly what we’re talking about. There’s nothing I love more than knowing exactly how my client is feeling and what’s going on with them, and then being able to help them solve their issue. 


Working with a coach takes time.

Don’t coach hop unless you’re truly unhappy. You have to give coaches time. People coach hop too soon. If you’ve not worked with a coach for at least 6 months, then you have no business shopping for another one unless it is an absolute disaster of a fit. 

Things take time. Business is built on momentum. A coach is not going to work miracles overnight. The results and momentum are built as you move forward and as you build on time. Find a coach, do your research, and stick with them if it’s possible because they have your best interests in mind. 

If they’re a good coach, they’re always looking out for you. They’re always looking out for new ways that they can innovate and help you grow. A good coach is constantly learning so they’re constantly bringing something new to the table. You don’t need to be going from guru to guru. It’s just going to confuse you. And quite honestly, it doesn’t grow your business. It slows it. If you want your business to actually grow, stop coach hopping.


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