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Are you breaking down your BIG, ANNUAL goals into smaller pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3 separate categories. Those 3 categories are visibility, clients, and revenue. 

The reason for this is because they’re all money making activities, and they also all feed into one another. Visibility feeds into clients. And clients feed into revenue.  So let’s discuss breaking down your annual goals.


Why you should break down your annual goals.

When you set only one large revenue goal, it’s very easy to get caught up in nothing but the numbers. It’s easy to say that you want to make $100,000 this year, but how are you going to get there? What do you need to consistently do in your business to help you achieve that goal? I want to really encourage you to break down those goals into these 3 categories. So what are the goals for you in each one of these 3 categories? 



So for visibility, your goal could be increasing your connections on a certain platform. It could be increasing listener-ship to a podcast or growing your email list. Maybe it’s consistently showing up. It could be doing coffee chats, or joining a networking group and staying active inside of there. There really are a lot of things around visibility that you can do. But you don’t have to do them all. 

Pick one main goal for your visibility. So one of my goals for visibility is to do 100 coffee chats in 2022. So how am I going to do that? When you look at it this way, you can break it down into sub goals. So one of the sub goals would be to do 3 coffee chats per week. Breaking down your bigger goal into sub goals makes it a little bit more attainable. It will allow you to think about what the process is that you need to take in order to achieve that goal. 



My goal for clients is to have 12 retainer clients by the end of the year. So I can break that down into what that looks like. If you have a similar goal, you need to ask yourself how many new clients you want to take on monthly. So if you do coffee chats (visibility), it’s going to lead to clients. Clients are going to lead to revenue. 



One of my revenue goals is to increase my profitability to 80%. So then a sub goal would be to eliminate monthly expenses that are unnecessary like software programs, courses, and other things that I don’t need to be paying for. Revenue is a category that’s very easy to track so it’s easy to make quarterly and even monthly sub goals to help you achieve your annual goal.


Tracking your goals.

All 3 of these categories that I am telling you separate your annual goals into are trackable.  They are things that you can sit down and examine at the end of the month.  Tracking these things will allow you to see what’s working and what’s not so that you can make necessary adjustments.  

But by breaking your annual goals down into revenue, clients and visibility, it makes it that much easier to attain. It also makes it that much easier to plan accordingly. Whether you’re planning quarterly or monthly, it doesn’t matter. When you are able to break down the bigger goals into sub goals, you can then do the actions that need to be done. 


Don’t just set these big annual lofty monetary goals either.

There’s so many other factors that contribute to your success. Don’t get me wrong. Setting a huge monetary goal is great, but what are you going to do to achieve it? How are you going to get there? It’s the actions and the process that are going to get you there. Those big monetary goals are just outcomes. You’ve got to be able to put a process and action behind them to get you there. 

Another important thing that you need to do is be able to track your progress and measure where you’re at. You can do that by breaking it down. So rather than just setting this huge, lofty goal, you can look at it and then break it down from just revenue into clients. 

When you wrap yourself up in the numbers, you might just miss your goals. It’s why people hate goal setting. This is how goal setting becomes so overwhelming and intimidating. Because you set a goal, there’s really no action or process behind it, and it makes it impossible to actually hit that goal. 


So think about revenue, clients, and visibility.

Keep it clean and simple. Pick one or two goals. It could be one goal per quarter, or big annual goals that you break down per quarter. Do what works best for you. But try to break it down into those 3 areas. I bet you’ll see a lot more results than you have in the past. 

I went through this in my entire business program. So I’d be happy to do it with you in a Power Hour before the end of the year. If you’re struggling, just know that you don’t have to struggle to get through your goals. Let me help you.


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