R.O.U.T.E to Fully Booked: Target Market

Most coaches and programs teach you to define your target market first, but that’s just not how I roll. Hear me out. You’ve gone through reflection, organized your time, and upleveled your packages. Now it’s time to define the target market that fits those upleveled, outcome-based packages and next-level services so you can speak directly to that audience. Today,  let’s talk about step 4 of the R.O.U.T.E. to Fully Booked Framework, your Target Market.

 

When defining your target market, focus on who these packages are not for.

I know this seems backward. You have always been told to focus on who your ideal client is. But in many cases, it’s easier to call out who you will not serve, and who your packages, services, and offers are not a good fit for. It’s a little bit more polarizing and it guarantees that you’re not going to attract the wrong people. 

By calling out who your packages are not for, people are very easily going to self-identify with that and it really brings the right people to you. Do not be afraid to call out who you don’t want to serve. This is another time you need to go back to your reflection from Step 1 and review what you love and don’t love.

 

Go beyond the demographics of your target market.

If it’s important to you to call out women, a certain age group, or a certain place that they’re at in business, then DO IT. Here’s an example. If you only want to work with mothers of young children because that’s what your services are targeted for, then obviously you need to call that demographic out.  It’s really as simple as that.

 

Figure out what your target market values.

When you are calling out certain people, what I really want you to focus on is what they value. What is their personality type, and what’s keeping them up at night that your services provide the solution to? Who do they serve? What do they love to do and how do your services make sure that they stay in their zone of genius? 

Focusing on these types of things is what’s going to bring you a dream client. There’s a difference between dream clients and paying clients. Money is not the only driving force. You need to know their values align with you as well.

 

One action item I want you to do.

Call out who your new packages are NOT for. Who are you not willing to serve anymore? Go back through your reflection. Go back to your upleveling and really think about that. This is the difference between paying clients and dream clients. Your business will really start to change when you can say, “I appreciate that you want to pay me, but you do not align with me. You do not value the same things and I’m sorry, but we’re not a good fit.” 

That is truly upleveling. And that is what is going to take you to fully booked with your dream clients where every day you’re super excited and you don’t have anybody draining your energy. So just give it a try.

 

Want to dive a little deeper?

In the masterclass, you’re going to have worksheets that really help you dig into this step a little deeper. Join me on April 20th for a FREE R.O.U.T.E to Fully Booked Masterclass. You can sign up by clicking here. 

 

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