Listen to The REAL Truth about business Podcast

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You DO NOT have to have a super-specific niche in your business to be successful. I know…that is contrary to everything you have ever heard. Most of the time in the online space, you are told that you need to get super specific about the niche you serve all the way down to the type of coffee they like to drink. Okay, I’m exaggerating a little bit, but I think you get the point. I’m here to tell you that’s not the case. You actually need to simplify.


Your focus can be your niche.

Inside the ABA, we were working with each other to identify ideal clients. One of the members is a Dubsado specialist.  She was telling us that she works with service providers and at one point she told us she was trying to think of other niche-specific things related to her ideal client. 

I challenged her thinking a little bit. The reality is she has a niche. It’s Dubsado. She is not a systems general specialist that comes in and will work in all of the different types of software you may have. Her niche is Dubsado. 

I had another client who really only focuses on Clickup. Another woman inside the forum does podcast management.  Their focus is their niche. And the same is true for you! 



Even saying, “I work with freelancers.”  Those freelancers are a niche. It can be as simple as solopreneurs, corporate, small business owners, service-based, or product-based. I don’t serve product-based businesses. The whole point here is just to say that sometimes you don’t have to get super specific with your niche. You really need to simplify! 


You most likely already have your niche defined. 

I mean…you might not think you do, but you do. It could be your framework or signature offer or the types ofpeople that you work with.  The smallest thing in your business can literally be your niche. It’s so simple and people often overcomplicate this.


Here’s another great example of niching.

Inside the ABA, there are two different marketing strategists. One of them focuses much more on introverted people.  This requires a lot more hand-holding. The other one focuses more on action takers. She doesn’t like to hold people’s hands.  Those two things are their niches. 


These are the things that are going to call in the right people for you. 

Stop trying to get so specific. Simplify your niche! In fact, write this down, “My niche does not need to be so specific.” There are so many things that you can use as your niche. So don’t feel like you have to get so specific with it. I want to know what your niche is. Jump into the Facebook group. What is your simplified niche?


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