Start Focusing on the Results

What’s your number? Do you have a minimum investment for clients to work with you? Is it $300…$500…$1000? I ask this because I truly believe that every biz owner needs to have a minimum investment level for their offers and services. Now, before you get your panties all up in a bunch and think I am being ridiculous, hear me out.

 

Data doesn’t lie.

You want to set up a minimum investment amount in order for people to work with you. I know that this is a different way of thinking about things. There are certain trends and data that you can gather that will help you with this. 

I was going through all of my own data, and I realized that the people that I have worked with that have gotten the best results are the ones that have had a minimum investment of at least $500. Now, over the past 5 years, I have worked with people in a multitude of ways. But the data says that the people that have gotten the best results really have had a minimum investment somewhere along the lines of $500. 

 

When people meet your number, they show up differently.

I saw this in my own business. When I was doing a power hour with people, they were only investing $297. Most of the time, they did not fully show up to actually make a difference in their business. They did not implement anything from the work we did together. When people invest in my minimum number, which is $500, they show up ready to do the work to grow their business. 

What I needed to realize was that people needed more than just power hour. So I did this by creating a one-month intensive at $1350. This one-month intensive allows there to be a power hour and then a few follow-up calls to help my clients implement things within their business to help them grow. 

 

Putting a minimum number on your business keeps you in a stage of growth.

The reality is we have a tendency to move backward because we feel like it’s an easier thing to do. There are always going to be people that need your help or want your help at a lower level. But if you want to grow your business, at some point, you’re going to outgrow your circle of clients.  And that’s okay. 

 

Setting this minimum number in my biz was more about staying aligned with my ideal client. 

It’s really not about the financial side.  But it is about reaffirming to myself who I want to work with and what they need to bring to the table. And the truth is that wasn’t happening in a power hour for $297. If someone can’t invest in my minimum number, they are not a good fit for me.  My minimum number is more of an ideal client qualifier. 

 

So what is your number? 

What is the minimum investment that you’re willing to work with a client on? Really think about this from a minimum perspective of growth. What is this minimum that is going to continue moving you in the direction of the growth that you are desiring without getting pulled back and sucked back into this audience that you have outgrown? 

Just because someone is asking you for a certain service doesn’t mean you have to continue serving them. Don’t continue creating small offers that do not align with your ideal client. What’s your number? Put it in play to what you want it to be and don’t move backward. 

 

Putting together your number is really more for you.

You are setting that boundary for yourself. So whether that’s $300, $500, $1000, or $2000, you get to pick your number. Put your number in place.  It will keep you from moving backward and keep you in a stage of growth. 

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