We’ve all had those moments in business.

Maybe you’ve got an unexpected expense.
Maybe your main offer isn’t selling.
Maybe you’re in a slower season, and revenue’s tight.

Whatever the reason… sometimes, you just need a quick cash injection.

That’s where back pocket offers come in.

These aren’t part of your main offer suite. They don’t need a fancy sales page, a big launch plan, or a ten-email nurture sequence. They’re simple. Fast. Flexible. And wildly underutilized.

Let’s break down how they actually work and how to use them right.

What Exactly Is a Back Pocket Offer?

A back pocket offer is something you’ve got ready to go, but you don’t actively promote it all year. You don’t build a brand around it. You’re not putting it on your website.

It’s something you pull out when you need it, and it solves a very specific need.

Think:

• A mini version of your signature offer
  
• A stripped-down coaching sprint
  
• A one-off audit or workshop replay
  
• A private invite for accountability or support
  

You keep it in your back pocket. You use it when it fits for you or your client.

When to Use a Back Pocket Offer (or Cash Injection Offer)

Not all situations call for one, but here’s when they really shine:

• You’re at capacity but still want to generate revenue
  
• You’re between launches and want to stay top of mind
  
• You’re in a slower season and want a financial boost
  
• You’ve got warm leads who aren’t ready for your bigger offer
  
• You want to test something before turning it into a full program
  

These aren’t created from panic or reactivity. They’re strategic, intentional offers that let you meet people where they’re at without overhauling your entire business.

Real Examples from My Own Business

Here’s what this looks like in real life:

• Summer Sprint: A 90-day (plus bonus month) stripped-down version of my Focused Visionary Accelerator. No landing page. Just a Google Doc. Invite-only.
  
• 40 Days of Accountability: Only offered to past clients. No public promo. Just a private option when someone wants a little extra support.
  
• Boxer Days: $97 for a full day in Voxer. Sold really well. Easy to offer.
  
• One-off Strategy Sessions: You won’t find this on my site. I only offer it when I know it’ll serve someone well: no fluff, no filler.
  

These offers meet real needs without pulling me off track from my long-term strategy. They help build trust, generate revenue, and keep things moving.

How Do You Know If It’s the Right Time?

Ask yourself these questions:

• Am I at full client capacity but still want to bring in revenue?
  
• Is my warm audience not quite ready for the full offer?
  
• Do I need a short-term financial boost?
  
• Do I want to test an idea without a full launch?
  
• Is this solving a very specific, immediate need?
  

If you’re nodding your head to any of these, it might be time to pull something out of your back pocket.

What A Back Pocket Offer Is Not

Let’s be clear:

• They’re not full programs with rebrands and sales pages
  
• They’re not a panic move or a desperation sale
  
• They’re not a replacement for your core offer
  
• They’re not something you default to because you’re avoiding selling the real thing
  

If you’re always skipping the main offer and going straight to the downsell, it might be time to re-evaluate your entire offer suite.

How Do You Create a Back Pocket Offer Without Confusing Your Audience?

Here’s your checklist:

• Keep it aligned. It should serve the same audience as your main offer.
  
• Make it results-focused. These are quick wins, not long-haul transformations.
  
• Be intentional. Don’t create it just to have something new. Know why and when you’d use it.
  
• Don’t overbuild it. No rebrands. No long-form funnels. A Google Doc or a short email is enough.
  
• Decide the format. Is it an upsell, downsell, or something you promote 1–2x/year?
  

Your Action Plan

Want to put this into practice? Here’s what to do next:

1. Inventory your past work. What could you bring back or repurpose?
   
2. Identify warm leads. Who’s close but not quite ready?
   
3. Create a simple offer. Think small scope, fast win, high value.
   
4. Map your menu. Decide when and how you’ll use each offer so you’re ready when you need it.

Want Help Mapping Your Business Strategy?

Join me inside the Focused Visionary Accelerator, where we will identify where your revenue is leaking and how to build a business that actually works for you.