Back Pocket Insights

The private community where serious business owners gather to grow, laugh, and actually enjoy the journey.

Back Pocket Insights

Remember when building your business felt exciting instead of exhausting?

When you could talk strategy for hours and it energized you instead of drained you?

When you had people who celebrated your wins like they were their own and helped you problem-solve without making you feel broken?

That feeling? We’ve got it here.

Back Pocket Insights is where ambitious business owners come to remember why they love what they do. We’re serious about growth, obsessed with strategy, and committed to results, but we’re also the people who believe business should be fun, connections should be real, and community should feel like your favorite place to hang out.

What makes hanging out here
so good:

Because every business owner deserves a strategist in their back pocket
Back Pocket Insights

This is your spot if...

Inside our little corner of the internet...
you get:

Ready to find your business family?

This is where ambitious business owners finally stop feeling like they’re building alone and start feeling like they’re part of something bigger, something fun, supportive, and genuinely life-giving.

You know that feeling when you’re in a room (or chat) and everyone just gets it? When the conversation flows, the support is real, and you leave feeling more excited about your business than when you arrived?

That’s what we’ve built here. And honestly? It’s pretty awesome.

Community Access

Because Growth Should Be Accessible

You’re here early and that means you get in at the lowest price this will ever be.

Back Pocket Insights Community

Where serious business owners come to have serious fun
while building something amazing.
$ 11 /month (or $120 a year)
  • All the strategic training that makes business fun again
  • Monthly networking that actually energizes you
  • Daily community access with people who become real friends
  • Custom podcast content created just for us
  • Co-creation opportunities that make this community truly yours
  • Cancel anytime (but we're betting you won't want to)
  • Rate locked in when you join—because good people deserve good deals
Michelle DeNio

Hi, I'm MIchelle DeNio

I help visionary business owners like you simplify, focus, and scale—without burnout.

I’m not here to give you a shortcut or a cookie-cutter strategy. Instead, I’ll help you take tangible, actionable steps that lead to real growth.

When you work with me, you’ll get accountability (with a hug), direct feedback, and a solid plan that feels manageable and gets results.

I’ll challenge you to think bigger and give you a gentle push to get OUT of your comfort zone…  because that’s where the magic happens.

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February: Focused Sales. Clear Decisions.