Every few months, the same chatter pops up:“Masterclasses don’t work anymore.”“No one watches webinars.”“People aren’t showing up.” Let me be clear.Conversion events still work.They’ve always
Let’s talk about collaborations. Or, more accurately, let’s talk about how people are getting them completely wrong. You’ve heard it:“Let’s collab!”“Let’s go live together!”“Let’s do
By November, I start hearing the same thing every single year by business owners struggling with their visibility: “Nobody’s buying right now.”“I’ll just wait until
If the word “sales” makes you cringe, this is for you. You know your offers are valuable. You know you can help people. But when
Here’s the thing most people won’t say out loud:You’re responsible for the investments you make. If you said yes to something without asking the right
Let’s cut to it. If you’re explaining your offer, showing up, talking about it in your content, and still hearing nothing but crickets, you’re probably
Let’s talk about something that’s driving me absolutely freaking insane in the online space right now: email marketing. Not email itself. But the attitudes around
I’ve been there, too.Overthinking.Watering down what I really want to say.Holding back from content that might open a can of worms. But here’s what I
Every December, the same thing happens. Business owners start saying things like, “I’ll figure that out after the holidays,” or “I’ll spend a day in
Let’s talk about doubt. Not the obvious kind, the sneaky kind. The kind that masks itself as procrastination, endless research, waiting until you “feel ready,”
You’ll drop everything to meet a client deadline, but can’t seem to write your own copy, launch the workshop you keep talking about, or update
Everyone’s shouting “delegate more,” “hire a VA,” “build your team” as if that’s the magic solution to grow your business. But here’s the real truth: