Welcome to Strategy In Small Doses Podcast!

If you are going to be a successful business owner, you can't just be good at the skill that you bring to the table. You can’t just have a passion. And you can’t just know your shit and be really good at what you do. These things just aren’t enough to be successful in...

Let me ask you something. Why do you actually NEED a funnel? I probably just offended some people, but think about it. I understand the point of having a funnel is to warm up your leads. The goal is to get them into your pond, warm them up, and nurture them with the...

2018…I WANT. YOU. BACK! It’s common knowledge that history often repeats itself. We see it in trends and in fashion. But…what you probably don’t realize is that we are currently seeing it in the online space. In 2018, the way we did business in the online space was...

The evolution of your business is inevitable. Your ideas, your offers, and your services for your business are going to evolve as time goes on. As your business grows, it’s normal for things to change and evolve. Business is truly a constant state of evolution. As the...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process I take my clients...

When it comes to personal branding, it’s not actually about sharing every waking moment of your life on social media. Your personal brand is so much more than the fonts and colors you use. It’s actually what you contribute, what you show up as, and what you’re known...

NEVER QUIT ON A BAD DAY! Read that again! I’m not talking about negative situations that are affecting your health or mental health…that’s a very different scenario. I’m talking about your basic, everyday entrepreneurial no good very bad days. You know that I feel...

I think we can all agree that 2022 has had its fair share of craziness. At any given point in 2022, there has been a detrimental life or world event. Everything is affecting everybody. I, personally believe you cannot allow these types of events to completely derail...

For the love of God, listen to me when I tell you that higher prices DO NOT mean higher value! I am so sick to death of the bro marketing tactics! I mean seriously…there are different reasons why people price their products and services the way they do. Maybe money...

Here’s an unpopular opinion for you. You don’t have to scale your business to a large coaching business or agency. It’s perfectly okay to be a party of one! Having a team or employees is not the end all be all of running a successful business. You can be just as...

Social credibility doesn’t mean shit without a backstory. Furthermore, content doesn’t mean crap if it isn’t bringing in the right leads. Leads don’t matter if you don’t have a conversion strategy. That’s right. I said it. And here’s why. I recently was working with a...

This year, working on my mindset has probably been the biggest game-changer in everything that I've been doing. And let me tell you something…mindset makes all the difference. I’m not just talking about reading personal development books and everyday self-care either....

So many of you are saying that things aren't converting for you, or you’re not seeing the growth that you’re looking for, or that you’re not getting to where you want to be…blah, blah, blah. Let me ask you something…how long are you committing to these things that you...

If you aren’t doing coffee chats in your business, you’re quite literally leaving opportunity just sitting on the table collecting dust. You know that I LOVE coffee chats. I actually have a goal to do 100 coffee chats by the end of 2022. And I’m going to share reason...

When it comes to doing business in the online space, we all have that ONE person who just REALLY gets under our skin. You know what I’m talking about. The one “influencer” who literally makes your blood boil just by the mere mention of their name who doesn’t actually...

We all know there is a cosmic war in the online space between the hustle culture and the anti-hustle culture. There are some people who believe that hustling and working harder than anyone else is the only way to get ahead, and others believe that the anti-hustle...

Have you ever taken the time to sit down and look at far you have come? As business owners, we are always looking forward at what’s next. We are always chasing the next goal, next milestone, or next offer. It’s so easy to get caught up in that mindset and feel like...

Do you truly understand what it means to collaborate with someone in business? Truthfully…most people don’t. Collaboration in business can come in many different forms, and it doesn’t always have to be free. Yep, you heard that right. In my opinion, both parties in...

I’m sure you’ve heard the saying, “Build it and they will come.”  This may be true for a baseball field, but it’s NOT true for your business.  You cannot build something and expect people to find it or you.  You CANNOT build a product and expect people to just come...

Are you leaving too much room for interpretation and assumptions in the way you are currently marketing your packages and offers? If you are currently saying something to the effect of, “If you’re struggling with your marketing, my offer is for you…”, then you...

I am always preaching quality over quantity. However, there are types of products and services where quantity really DOES matter when it comes to conversions. Those products and services are passive income and group programs. One of the things that you have to keep in...

We all know that business is built on referrals, loyalty, and people knowing, liking, and trusting us.  BUT when it comes to truly promoting others, most of us don't do it. I'm guilty of this, too. The thing is…it's not intentional. Let’s talk about a few things that...

How many courses do you need to take before you get the information that you're looking for? If you are guilty of buying course after course, I want to take a minute to challenge the way you think and operate. How many courses have you bought that you have literally...

There is a shift happening in the online space. Have you noticed it? It might just be in the circles I am in, but the days of the high-ticket, high commitment, high-touch offer seem to be dwindling in favor of lower-ticket, easy-access types of offers. In days of...

Has there ever been a product or service out there that you have followed, but hesitated to buy because you didn’t actually know the people selling it and quite honestly - you just weren’t sure if you could trust them? I have! There is one, in particular, I have been...

If your ”I help” statement involves the words “six figures” in it, then I’m probably NOT going to be the only one NOT doing business with you. Stop with the “six figures” bullshit already. Unless you only work with people who can confirm that they make “six figures”...

Have you embraced the ”I don’t give a f***” attitude in your business? If you haven’t yet, you might want to consider it! The moment I adopted the IDGAF attitude within my business, everything changed. I stopped comparing myself to every other coach out there and...

If you're only willing to do half of the work, then you have to be willing to accept half the results. Did I hit a nerve? Sorry, not sorry. I joined a new gym recently and one of the trainers was helping me stretch one day and totally called me out. I’m going to do...

When it comes to sales…STOP giving your clients an out. You have got to stop offering things that clients truly need as an OPTIONAL add-on. Here’s a fact…if you give someone a chance to opt-out, then 90% of the time they are going to. It’s just human nature. This is...

You DO NOT have to have a super-specific niche in your business to be successful. I know…that is contrary to everything you have ever heard. Most of the time in the online space, you are told that you need to get super specific about the niche you serve all the way...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

It’s time to embrace the anti-hustle lifestyle and do away with the need to ALWAYS be connected on social media. You know what I’m talking about. As long as cell phones and social media exist, you are always going to be connected in some way or another. I understand...

It’s a fact that getting too many referrals can be a hindrance. I know, I know…that’s probably a thought that’s contrary to everything you’ve ever known about the online space, but hear me out. Getting too many referrals can lead to getting overbooked because we all...

We have made it to the 5th and final step in the R.O.U.T.E. Framework. It is a fact that you cannot get fully booked if you do NOT EXECUTE! In order to execute properly, there are 3 main areas that you need to focus on. Let’s discuss how to execute.   This is not...

Most coaches and programs teach you to define your target market first, but that’s just not how I roll. Hear me out. You've gone through reflection, organized your time, and upleveled your packages. Now it’s time to define the target market that fits those upleveled,...

When I tell you that it’s time to uplevel your business…what comes to your mind? Are you only picturing yourself increasing your bank account? Or are you picturing a business that is full of dream clients, doing only the things that light you up, and increasing your...

When you’re a biz owner, it’s almost guaranteed that you are going to have a high amount of data that is critical to the success of your business. I know…data can sometimes be overwhelming. Especially where there is a lot of it. But when you can ORGANIZE this data, it...

What is the ONE THING most people skip over when it comes to getting FULLY BOOKED in their business? The answer is…REFLECTION! This is exactly why it's the FIRST step in my R.O.U.T.E. to Fully Booked. Let’s take a deep dive into reflection and why it is a pivotal...

I'm kicking off Q2 by focusing on your R.O.U.T.E to Fully Booked. I have had this framework, and I'm ready to dive deep into it. What would it mean to you to get FULLY BOOKED with DREAM clients in your business? I’m guessing that’s #goals for you. I know it is for...

Desperation has no place in your life and business. There is going to come a time in your business when you have to get into a place of forward momentum to keep you from falling into a place of desperation. A place where you're just constantly moving forward, and you...

Entrepreneurship is not all sunshine, rainbows, and wins! The struggles of entrepreneurship are real, and it’s time to start normalizing them. FACT: If every person in the online space had to do a weekly debrief that covered the good, bad, and the ugly,...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process that I take my...

If you were your own client, would you fire yourself, or would you be thrilled with what you're doing? This is a legit question I want you to ask yourself. Most of the time - we are our own worst client. So are you doing things in your business that would drive you...

Is your tendency to overcommit damaging your consistency? To be honest, overcommitting is almost a subconscious act for most of us at this point. You're over committing to tasks that you don't enjoy, you’re not good at, and you just don't have the capacity to take on....

Do you have some amazing content that you currently have sitting on the back burner simply because the branding isn’t up to date? You need to #STOPWITHTHEBS.You don’t HAVE to put all your older, amazing content on hold simply because the branding isn’t up to date....

If you’re an entrepreneur, I’m willing to bet that at some point in a time you’ve started to compare yourself to other entrepreneurs and imposter syndrome has started to set in. It happens to all of us. You start to think that you’re just not good enough, and you’ll...

Being able to know enough to pass a referral is crucial in the online world. Lately, there’s a question that I've been hearing a lot. “I’m on social media all day long talking about what I do, so WHY are people asking me what I do?” So, I want you to think about all...

Want to close more sales?  I’ve got the “magic” answer to this question in episode 108. Spoiler alert - SHOW UP WITH MORE CONFIDENCE!! Your confidence is what will make all the difference when it comes to sales.Your prospects and audience want to see that you are...

Let’s talk about the big, bad “S” word in business…SALES! I’m here to tell you that you have to stop being afraid of and start getting comfortable with sales. Sales has gotten a bad rep in the online space because when you hear that word you automatically think of it...

Let’s talk about ROI.  The word “investment” gets thrown around a lot in the online space, and we are constantly talking about investing into our business. But today and in episode 106 on the Strategy in Small Doses Podcast, I want to flip the thinking a bit on the...

Have you ever looked at the calendar and then found yourself starting to panic about your quarterly or yearly goals when there is absolutely no reason to do so? I get it because I’ve been there. It’s easy to look at your goals and start to get concerned that you...

I know you might think the more information you can give your customer the better, but it’s actually counterintuitive. In fact, too much information can make people shut down before they even really begin. Let’s discuss what you can do to avoid causing your customer...

Do you feel like you are less productive in your business than you should be?  Maybe you are feeling like you are a little all over the place?  In order to combat this feeling of overwhelm, you need to structure your week.   You need a structure that’s consistent so...

Have you ever had a connection call with someone that you thought went great, only to have it go the opposite way when you send the proposal? Let me be the one to tell you, it’s not you…it’s them! Almost every entrepreneur has experienced the pit in their stomach when...

Are you creating collaborative relationships and offers with other entrepreneurs in your network to help increase the value you bring to your clients? It’s a simple fact that your clients are most likely going to need to work with additional people in order to get...

I cannot believe we are at episode 100 of the Strategy in Small Doses Podcast! Thank you so much for being here. I appreciate each and every one of you. So I thought this would be a great episode to talk about starting a podcast, why I chose it, and what the...

Let’s get one thing straight…masterminds are NOT group coaching programs. The term “mastermind” has been diluted in the online space far too much and too often. So much so, that most people think that a mastermind is just another group coaching program, but it’s not!...

Have you grown tired of the hustle culture that seems to have become ingrained in the world of entrepreneurship? If you answered “yes”, we have that in common. I’m quite honestly sick of the shame and guilt that has been created if you aren’t working in your business...

What will get your clients the best results? Have you ever stopped to ask yourself this question and truly, deeply thought about it? Your ability to know the answer to that question and clearly articulate it to your audience could be a major factor in your success....

What are you promoting this month? If you answered that question with multiple offers, then you definitely need to keep reading. I see so many people in the online space making the mistake of promoting WAY TOO MANY offers at one time leaving them with not much to show...

  Have you ever been told that in order to be successful in entrepreneurship you have to go all in, quit your 9 to 5 job, and focus every ounce of your energy on building that biz? If so, you are not alone. I see comments like this daily in the online space. But...

  Have you ever been told that in order to be successful as an entrepreneur you have to get up at 5 AM, have an immaculate morning routine, and then proceed to spend every waking minute working in your business? I’m sure you have, because I have heard all those...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

If you were planning a cross country road trip from Florida to California, you wouldn’t try to drive that entire trip all alone in one day, would you? No! It’s not physically possible to do that, right? When you are driving cross country, you have to break the trip...

Today I want to  give my love, appreciation, and gratitude to each and every one of you that have been here with me through this journey. Whether you have been listening to the podcast or coming here for the blog, I want to say thank you from the very very bottom of...

Have you ever found yourself talking with a prospective client and the whole conversation seems to be around why they need to work with someone in your industry? If you answered “yes” to this, it’s time to flip your script. As you go into the new year, there is a...

Are you breaking down your BIG, ANNUAL goals into smaller pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3...

What is TRULY keeping you STUCK from getting to that next level in your business? All too often people talk about how they can’t wait to get to the next level in their business. You talk about being ready to grow to that next level, but do you even know what the...

Are you hiding a part of who you are from your brand and your audience out of fear of the response? I sat down with David Thimmesch and he shared his story about a HUGE transition he made in his personal brand, why it was such a hard decision, and how YOU can do the...

Where are you in your business? Are you in a state of growth or scaling? I think In the online space, these two terms get thrown around interchangeably. But there is actually a huge difference between them. It’s really important to understand this difference and...

What's keeping your ideal client up at night? Really think about it - when your ideal client lays down to go to sleep at night, what problems, issues, or stressors are keeping them from falling asleep, waking them up in the night or just generally keeping them up at...

If you are in biz planning mode, listen up. Do you need to pivot your offers? This doesn’t mean creating a brand new suite of offers. I'm talking about taking what's working, and repositioning it to create even more growth in your business. Let’s discuss pivoting your...

Coach hopping is something that I see happening a lot in the online space.  It’s happened to me recently. Don’t get me wrong- if you are working with a coach, and it’s just not a good fit, there’s nothing wrong with finding another coach to work with. But there is a...

It’s my absolute favorite time of year.  It’s time for biz planning. There's always excitement and energy around the new year, which is great when it comes to setting new goals. Everyone seems to get so excited for the new year that they jump head first into planning...

To some people, getting into the DMs is the scariest thing in the world. They feel like it’s so spammy and will hurt their business. We have all been a recipient of a message from someone who immediately starts pitching what they have to sell. This is not the right...

There is a difference between visibility and authority, and your growth depends on you knowing that difference. I know that a lot of people talk about getting visible.  But what I want to talk to you about today is getting known as the expert in your industry. That is...

Have you ever found yourself constantly waiting for the other shoe to drop? If so, know that you’re not alone.  I spoke with Donna Tashjian of Vibrant Living International about how your focus dictates your results.  We discussed how shifting your focus from negative...

I’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require...

What is your definition of being "fully booked"? When people join my Facebook group, I ask them about their definition of "fully booked". I get a lot of responses like having people on a waitlist, or being booked out for 3 months at a time. But I want you to get more...

Assumptions are bad for business. I'm talking about the assumptions that you make up in our head about bothering people or that they don't like what you are putting out.  These types of assumptions are completely false and can really mess with your head and your...

Let’s talk about one of my absolute favorite topics...social media marketing.  I don’t know why, but I have so many clients that resist it. They are full of excuses about why they resist it. Some of those excuses include: it’s too political, it's the same thing over...

Relationship marketing seems to be a lost art in the online space.  When I’m reality, it should be a crucial, almost essential, part of your business. Megan Winkler aims to teach people about the importance of forming a relationship marketing strategy and creating...

Do you remember the day of doom that both Facebook and Instagram went down for most of the day and the world lost its collective mind? Panic ensued for those who are 100% reliant on these platforms for their business. Were these platforms gone for good?  While the...

Do you know the importance of knowing your financial numbers in your business? Fact- your numbers are one of the most important things you should know! Yet, so many freelancers and solopreneurs simply don’t know them.  It's so important that you should be setting...

Have you ever launched something and it just didn't go as planned? I think it’s a safe bet that we’ve all been there. But that doesn't mean it wasn't a good offer. There are a lot of factors involved. When things don’t go as planned, you have to take the data, use it...

Have you created boundaries in your business?  If not, it’s something you should definitely do.  Boundaries are necessary to help you avoid burnout as well as other negative things in your business.  And you have to set them from the beginning. Don't get me wrong....

Do you know a great way to stand out and create some amazing content for yourself that is a huge value add to your audience? I’ll give you a hint...people will be able to watch it. I know that you are probably inside of different social media spaces all the time. You...

Have you ever looked at your business and thought that you should be further along than you actually are? This is a conversation I have had a lot. So many entrepreneurs are feeling as though they aren’t where they should be, but they don’t understand why.  Let’s get...

Launch mode is a misconception. A lot of you think of launch mode as this big to-do when you are launching something. You gear up, and you do a big launch.  I want you to shift your thinking when it comes to launch mode. You are actually always in launch mode if you...

Do you struggle with being present and in the moment? I sat down with Tiffaney Florentine of Mindset to Movement and discussed how we are mostly living our lives with a disconnect between our minds and our bodies.  Tiffaney is on a mission to help female entrepreneurs...

A lot of us love to work 1:1 with clients. We thrive on it. But as with anything, there's only so much 1:1 you can do.  How can you continue to grow your business if you cannot take on anymore 1:1 clients?  The answer is...one to many offers.  These types of offers...

It has come to my attention that a lot of entrepreneurs are experiencing a feeling of being overwhelmed. They are experiencing this feeling of just being stuck, not really having a direction or a great focus on what to do or what's ahead. I think this is happening at...

When it comes to strategy, there are 3 words that I hear constantly as a business coach.  Those 3 words are “in my head”. I constantly hear people talk about what their strategy looks like in their head.  The problem with this is “in my head” is NOT an executable...

Have you ever found yourself stuck in creation mode? Like you just create more and more things without even selling them? Today’s message is short and simple…STOP creating and START selling.    Human beings like to create new things. It's fun! We always have new...

When it comes to doing business in the online space, you MUST have a solid digital footprint.  Your digital footprint should include your social media as well as a solid website and strategy behind it.  So when you look at your current digital footprint, is it a...

When it comes to being an entrepreneur, your business model matters.  Over time, your business model will probably evolve and grow with you.  But at this moment in time, do you have a business model that you can sustain for a long time? Are you going to be able to...

Do you know the difference between doing money make activities to produce income vs just being busy? Many of you like to be in creation mode, and there's a time and a place for creation mode. But you still have to sell what you are creating. Money making activities...

Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FINE THEM. I know...I know.  It’s a novel concept, but let...

If you've been following me on Facebook or LinkedIn, then you know that I finally got my 4-door Jeep Wrangler. You may be wondering why it’s such a big deal to me.  Well, this vehicle has been on my vision board for a really long time. I remember asking my mom to take...

When it comes to creating content, there is one thing that may be missing...the art of storytelling.  Yes, sharing part of your story and being vulnerable can be hard, but it’s also necessary to create the know, like, and trust factor.  You can also use storytelling...