Welcome to Strategy In Small Doses Podcast!

It’s my absolute favorite time of year.  It’s time for biz planning. There's always excitement and energy around the new year, which is great when it comes to setting new goals. Everyone seems to get so excited for the new year that they jump head first into planning...

To some people, getting into the DMs is the scariest thing in the world. They feel like it’s so spammy and will hurt their business. We have all been a recipient of a message from someone who immediately starts pitching what they have to sell. This is not the right...

There is a difference between visibility and authority, and your growth depends on you knowing that difference. I know that a lot of people talk about getting visible.  But what I want to talk to you about today is getting known as the expert in your industry. That is...

Have you ever found yourself constantly waiting for the other shoe to drop? If so, know that you’re not alone.  I spoke with Donna Tashjian of Vibrant Living International about how your focus dictates your results.  We discussed how shifting your focus from negative...

I’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require...

What is your definition of being "fully booked"? When people join my Facebook group, I ask them about their definition of "fully booked". I get a lot of responses like having people on a waitlist, or being booked out for 3 months at a time. But I want you to get more...

Assumptions are bad for business. I'm talking about the assumptions that you make up in our head about bothering people or that they don't like what you are putting out.  These types of assumptions are completely false and can really mess with your head and your...

Let’s talk about one of my absolute favorite topics...social media marketing.  I don’t know why, but I have so many clients that resist it. They are full of excuses about why they resist it. Some of those excuses include: it’s too political, it's the same thing over...

Relationship marketing seems to be a lost art in the online space.  When I’m reality, it should be a crucial, almost essential, part of your business. Megan Winkler aims to teach people about the importance of forming a relationship marketing strategy and creating...

Do you remember the day of doom that both Facebook and Instagram went down for most of the day and the world lost its collective mind? Panic ensued for those who are 100% reliant on these platforms for their business. Were these platforms gone for good?  While the...

Do you know the importance of knowing your financial numbers in your business? Fact- your numbers are one of the most important things you should know! Yet, so many freelancers and solopreneurs simply don’t know them.  It's so important that you should be setting...

Have you ever launched something and it just didn't go as planned? I think it’s a safe bet that we’ve all been there. But that doesn't mean it wasn't a good offer. There are a lot of factors involved. When things don’t go as planned, you have to take the data, use it...

Have you created boundaries in your business?  If not, it’s something you should definitely do.  Boundaries are necessary to help you avoid burnout as well as other negative things in your business.  And you have to set them from the beginning. Don't get me wrong....

Do you know a great way to stand out and create some amazing content for yourself that is a huge value add to your audience? I’ll give you a hint...people will be able to watch it. I know that you are probably inside of different social media spaces all the time. You...

Have you ever looked at your business and thought that you should be further along than you actually are? This is a conversation I have had a lot. So many entrepreneurs are feeling as though they aren’t where they should be, but they don’t understand why.  Let’s get...

Launch mode is a misconception. A lot of you think of launch mode as this big to-do when you are launching something. You gear up, and you do a big launch.  I want you to shift your thinking when it comes to launch mode. You are actually always in launch mode if you...

Do you struggle with being present and in the moment? I sat down with Tiffaney Florentine of Mindset to Movement and discussed how we are mostly living our lives with a disconnect between our minds and our bodies.  Tiffaney is on a mission to help female entrepreneurs...

A lot of us love to work 1:1 with clients. We thrive on it. But as with anything, there's only so much 1:1 you can do.  How can you continue to grow your business if you cannot take on anymore 1:1 clients?  The answer is...one to many offers.  These types of offers...

It has come to my attention that a lot of entrepreneurs are experiencing a feeling of being overwhelmed. They are experiencing this feeling of just being stuck, not really having a direction or a great focus on what to do or what's ahead. I think this is happening at...

When it comes to strategy, there are 3 words that I hear constantly as a business coach.  Those 3 words are “in my head”. I constantly hear people talk about what their strategy looks like in their head.  The problem with this is “in my head” is NOT an executable...

Have you ever found yourself stuck in creation mode? Like you just create more and more things without even selling them? Today’s message is short and simple…STOP creating and START selling.    Human beings like to create new things. It's fun! We always have new...

When it comes to doing business in the online space, you MUST have a solid digital footprint.  Your digital footprint should include your social media as well as a solid website and strategy behind it.  So when you look at your current digital footprint, is it a...

When it comes to being an entrepreneur, your business model matters.  Over time, your business model will probably evolve and grow with you.  But at this moment in time, do you have a business model that you can sustain for a long time? Are you going to be able to...

Do you know the difference between doing money make activities to produce income vs just being busy? Many of you like to be in creation mode, and there's a time and a place for creation mode. But you still have to sell what you are creating. Money making activities...

Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FINE THEM. I know...I know.  It’s a novel concept, but let...

If you've been following me on Facebook or LinkedIn, then you know that I finally got my 4-door Jeep Wrangler. You may be wondering why it’s such a big deal to me.  Well, this vehicle has been on my vision board for a really long time. I remember asking my mom to take...

When it comes to creating content, there is one thing that may be missing...the art of storytelling.  Yes, sharing part of your story and being vulnerable can be hard, but it’s also necessary to create the know, like, and trust factor.  You can also use storytelling...

If you are a “yes” man or woman, I’m willing to bet that you probably have way too many offers.  You say “yes” to all sorts of things and before you know it you are doing a million different things for a million different prices.  This is probably the number 1...

We all want to work with our ideal, dream clients.  But there will come a time in your business where you might have to take on working with a client who is less than ideal so that you can create some foundational income as you go through a phase of growth.  You might...

Today I have my first guest expert weighing in on how you can amplify your content with relationship building. I actually met Kris on LinkedIn. You know I talk all the time about the power of social media and connection. To be honest, the success of your content in...

Do you know the number one topic that comes up during all of my coaching calls?  Leads! Of course, it’s a hot topic because it’s something you have to be successful at if you want your business to succeed. But how can you do that? Let’s talk about how you can generate...

In your business, you’re going to experience different seasons.  There will be busy seasons and slow seasons.  And the key to helping your business grow is understanding those seasons in your business.  You have to make sure that you plan aspects of your business...

I’m here to tell you that you can build a business that 100% aligns with you! There really is not one set business strategy or model that you have to follow.   There's no cookie cutter way that you have to build your business.  You can grow and build a business in...

A question I hear often is...should I create a passive income stream in my business? There are a lot of factors that go into “passive income”.  So I thought it was time to break them down for all of you who are truly wondering if this is a good move for your...

Do you actually own your confidence in your business? This topic is so near and dear to my heart.  When it comes to being an entrepreneur, you have to own your confidence.  You have own your expertise, and really show up.  What does owning your confidence mean? It...

When it comes to putting your pricing on your website, which side of the coin do you fall on?  Are you all for putting your pricing out there for people to see? Or are you against it? Today's topic is often a topic of conversation inside of Facebook groups, LinkedIn,...

We all want to experience growth in our business. That’s why you are here, right? So when it comes to your offers, is it better to have low ticket or high ticket offers? Which one is truly better? And which one should you focus on? There are plenty of coaches who...

Do you have a person in your life that always “knows a guy” when you need something done? When it comes to business, there are definite advantages to being the person who “knows a guy”.   This is what I refer to as being a connector.   When you are a connector it...

Consider this your permission to stop spreading yourself so thin...especially on social media. You don't need to be everywhere all the time. There's only so much of you to go around. Let’s discuss spreading yourself too thin on social media.   You don't have to...

It’s truth bomb time, kids.  Ready? You need to own and stand in the CEO role of your business.  Just because a client or a prospect is asking you for something, does NOT mean you have to provide it. I know that we have all been trained that the client is always right...

Simplify is my 2021 Word of the Year.  So I have to ask...what is your easiest point of entry? What is the easiest way for someone to do business with you? When you get on the phone with a prospective client, do you unknowingly overwhelm them with everything they...

Do you know the difference between the initial value of a client and long term value of a client?  When people first start working with you, are you offering a higher value service that might be a one time purchase? Or are you setting yourself up to build long term...

I’m going to share with you a few unpopular opinions in the online space.  First, your financial information is nobody's business. Yep I said it.  And second, your financial information also doesn't define success. Now that I have ruffled your feathers a little bit,...

The fortune is in the follow up. You've heard this saying a million times, and yet we all still hate it!   We hate following up with people.  This is the biggest reason you're leaving money on the table! But did you know that EVERYTHING is in the follow up?  Let’s...

When it comes to doing business in the online space, your positioning matters just as much, if not more, than what you are actually selling.  My question to you is this...are you actually positioning yourself in the market the way you think you are? Furthermore, is...

Let’s talk about VIP days. They are very popular in the industry right now for freelancers and service based professionals. But are VIP days a good fit for your business? I mean, just because there's a lot of people that are doing really well with them does not always...

If you’re an entrepreneur, I’m willing to bet that you have revenue goals that you would like to hit.  You more than likely even have different levels of goals you would like to achieve. I also am willing to bet that your revenue goals from when you first started out...

When a piece of technology in your house doesn’t work, what is usually one of the first things you do to try to correct the issue?  You try unplugging it and rebooting it.  It’s the fix it solution even IT support departments recommend at first.   I mean I cannot tell...

Do you find yourself constantly tuning into podcasts, clubhouse, books, webinars, master classes, etc?  If so, you may be keeping yourself stuck in a constant state of learning. And while you think continually learning is good for your business...sometimes it can...

I know that we all want to work with our ideal client. But how do you determine what characteristics your ideal client has? You're going to want to take notes through this one to really start honing in on that dreamy, ideal, amazing client so that you can start...

If you’re new to business or have even been in business for a while, I’m willing to bet you have heard the buzzword...funnels.  But what are funnels?  Why is it a buzzword? Newsflash...a funnel is only as good at the products in it and the strategy behind it.  Let’s...

Have you ever found yourself copying someone else’s business plan and trying to apply it to your business?  I’m willing to bet if you are doing this, you may NOT be seeing positive results. This leads you to feeling unfulfilled and maybe even burned out.  This is a...

Are you a perfectionist when it comes to your business?  If you are, you probably think that it’s a good thing because everything in your business will be perfect before you launch it.  But the truth is...being a perfectionist or constantly staying in creation/market...

Mistake #6 might have you thinking, “How can you ever have too many offers? The more offers you have,  the more things you can sell, and the more money you can make.”  While it might seem odd, having too many offers is counterintuitive to your income.  Let’s explore...

I’m sure you’ve heard the saying, “Build it and they will come.”  This may be true for a baseball field, but it’s NOT true for your business.  You cannot build something and expect people to find it or you.  You CANNOT build a product and expect people to just come...

Are you in business for the long haul?  Or is your need for immediate gratification making you give up too soon?  We live in a world of immediate gratification.  It is so easy to get caught up in that.  But if you’re doing this in your business, you’re costing...

If you’re a creative and hate numbers, you might start rolling your eyes at the next mistake costing you income in your biz. But for those of us that have data and numbers, this one is definitely crucial.  In order to be successful in your business, you have to know...

Mistake #2 that is costing you income in your business is actually one that’s REALLY easy to do.  In fact, a lot of times we do it without even realizing it.  It can cost you opportunities that lead to income as well as the inability to grow your business to where you...

If you’ve been in business for any time, you’re bound to have made a mistake or two that has cost your income in your business.  In this miniseries, I’m sharing the 8 Mistakes Costing You Income in Your Biz.  Each episode we will dive into one of these 8 mistakes. ...

Today’s episode comes to you in the form of a little tough love. Ready??? Stop with your bullshit. Yep, I said it.  I’m calling you out.  Just so you know, this is my hashtag for 2021. So what do I mean by #STOPWITHYOURBULLSHIT?  Truthfully, it actually looks...

Are you experiencing a lack of focus and direction in your business?  The real question is...do you even know that it’s happening? It’s easy to think that you are moving forward in your business when you are staying busy.  But are you truly doing tasks that move your...

Do you feel like you are less productive in your business than you should be?  Maybe you are feeling like you are a little all over the place?  In order to combat this feeling of overwhelm, you need to structure your week.   You need a structure that's consistent so...

So you have these BIG goals for your business.  You want to achieve them, and you’re even talking to people about them.  BUT...are the actions you are taking in your business aligning with those goals?  Are you walking the walk and talking the talk?  Or are you simply...

When it comes to your business, do you find yourself constantly asking yourself “what if''?  Does it feel like you are always trying to consider making changes to something before you even have data to support those changes? If you answered “yes” to either of those...

Have you ever been doing something for your business and suddenly felt the urge of resistance?  Like you just don’t want to do it?  It happens to all of us.  What a lot of people don’t realize is that when this happens you really need to stop for a moment and ask...

Have you ever accessed a freebie or a DIY strategy product that you decided to buy for your business only to have it not work at all?  Chances are you’ve at least seen what I’m talking about.  Here’s the cold, hard truth- implementing a strategy verbatim that is not...

Do you have a 3 step offer in your business?  Are you taking your customers through a journey of everything that you offer?  You may have seen the title of today’s episode and thought about what donuts and the customer journey could possibly have in common.  In this...

We all know that when it comes to network and relationship marketing, things take time.  It takes time to meet someone and then nurture and grow a relationship of trust with them. However, the true beauty behind network and relationship marketing is that you may not...

If you have explored the option of working with a business coach, then you have probably found yourself wondering if that coach can actually deliver results in your business.  As a business coach, one of the questions I get asked most often when talking with new...

Have you ever wondered how you can make new connections with people in the online space without coming off spammy?  Facebook groups are an AMAZING place to make new connections and grow your business...BUT think about how many times you have been inside of a Facebook...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process that I take my...

Have you ever launched a new product or service only for it to not go the way you envisioned it? Did you just throw in the towel early because you thought no one wanted what you were offering??? If you are guilty of this, I can guarantee you that you are probably...

If you have ever done a large launch of a new course, product, or service - you know that it can be an extremely overwhelming, exhausting yet exhilarating, and exciting experience all at the same time. Some people absolutely THRIVE being in "live launch" mode AKA...

Law of Detachment If you are familiar with Deepak Chopra, then you know that one of his Seven Spiritual Laws of Success is the Law of Detachment. He describes the Law of Detachment as emotionally detaching from the outcome of every action you take. For example, have...

Have you been guilty of feeling impostor syndrome? We have all been there where we don’t feel confident, we doubt ourselves, etc. In this episode, I have discussed the days when we don’t feel impostor syndrome and how we can eliminate all the noise that echoes in our...

We all see others' success and start comparing, but what we miss out on is the process and time it took. In this episode, I talk about the behind-the-scenes of every end result by sharing my story of preparing meals for the entire week in 2 hours. Key Takeaways:...

Do you ever have a day where you just cannot find the motivation to much of anything?  You drag along in the morning, grabbing another cup of coffee, scrolling through social media and your email just a bit longer, knowing you have a huge list of things to do waiting...

When is the last time you took action despite your biggest fears? Maybe, your fears are the exact thing keeping you from taking action on something right now. In this episode, I share my personal story of launching this podcast and all of the emotions, fears,...

How does a cross-country road trip and your business strategy have anything in common? In today’s episode, you are going to find out!  Through this analogy we will discuss how you should be treating and planning your growth strategy for your business in the EXACT same...

We are constantly in the creation and innovation mode. But, sometimes the new idea that we have created can take us off track from our long-term business strategy. To ensure your every action is aligned with your overall business strategy, I have discussed the factors...

Thank you so much for listening to the Strategy in Small Doses Podcast! I wanted to take a minute to share with you WHY I created this podcast, my intention for how it will HELP you and my mission for my business. Apple |  Spotify | Google | Stitcher | Youtube|