Welcome to Strategy In Small Doses Podcast!

Strategy in Small Doses IS GOING ON HOLD. I’m going to take a little break, but I’ll be back. So I assure you, I’m not going anywhere. You know that I always encourage you to be transparent. wanted to let everybody know that I'm here and going through the trenches...

Stop setting fluffy f*ucking goals that get you nowhere. You know the ones I’m talking about Ones like “I want to have a 6-figure year.” OR “I want to make $100k months.” Goals like these set you up to fail because they are fluffy, lofty, and don’t have any data...

If you are in biz planning mode, listen up. Do you need to pivot your offers? This doesn’t mean creating a brand new suite of offers. I'm talking about taking what's working, and repositioning it to create even more growth in your business. Let’s discuss pivoting your...

Let’s face it…it is easy to focus on all the things that aren't going as well as we had hoped. Especially in the online space. But it doesn’t have to be that way. One simple shift into gratitude can truly change your perspective. Gratitude is what keeps you going on...

When it comes to getting things done in your business, time management is not the issue. Priority management is. When we're trying to grow our business and hit big goals, a lot of times you feel like there's just not enough hours in the day, right? But the reality...

Is it Quality vs. Quantity or Quantity vs Quality? It’s really not one or the other. You need BOTH to be able to grow your business. Growth and success are about finding the balance between the quality of your audience AND the number of people that in your audience....

What is your conversion rate? When is the last time you actually took a good hard look at your conversion rate? The success of your business relies heavily on what’s converting and what’s not converting. This is something that so many entrepreneurs and business owners...

What are the best investments you can make in your business? All too often, I talk to people who struggle to know the answer to this question. It’s so easy to get overwhelmed by the sheer number of options when it comes to investing in your business. We know that we...

I believe 2023 will bring some massive change into the online space. I'm starting to see it already with some of the more prominent names in the online space like Marie Forleo and Amy Porterfield. Online entrepreneurs are leaving behind the ways of bro marketing and...

Today, I want to chat about all things biz planning. It is my absolute favorite time of the year. I can't believe it's already here, November! You might think it's kind of crazy to be talking about this already but it's going to be the first week of December. I'm...

What is Rapid Fire Coaching? Why is it beneficial to your business? Rapid Fire Coaching is the business model I have moved all of my 1-on-1 clients to. It is such an incredible business model from both a consumer perspective and a consultant/coach perspective. This...

What makes a "hell yes" client? Have you ever even really thought about it? We all want to work with the dream clients that make our souls come alive. But what does that look like for you?   I recently reconnected with someone through a coffee chat where the...

Even the smallest action taken can create a massive ripple effect. This is known as the "Take Action Effect". I recently experienced the "Take Action Effect" during my Champions 90 Challenge. Simply saying "yes" to this challenge and taking small actions throughout my...

Do you know the difference between an introduction and a strategic introduction? If not, keep reading. Networking is essential to business growth. If you want to grow, you truly do have to put yourself out there and make the right connections. But strategic...

Are you struggling to figure out why your business growth is stagnant? I get it. This is something that I see all the time. People come to me and they are stuck and no matter what they do, they cannot move forward and grow their business. Today, let's discuss 3 things...

Last week I shared with you what I loved about the Badass Business Summit. I also shared some key takeaways that I thought were great tips you could use for the next event you go to. This week I want to share with you some of the biggest takeaways I had from each...

When you go to a business summit, are you actually implementing the things that you learn about in your own business? I mean let’s face it…It's one thing to go to an event. But it's another thing to actually implement what you learned at said event. There are facts...

Never underestimate the power of community.  There is power in the questions, “Are you okay? Is there anything I can do to help you?”. And the power of those two questions became evident to me after we experienced the wrath of Hurricane Ian. The importance of...

Discovery calls are NOT a waste of time.  The only reason it may seem that way is because you aren’t doing it right. Tell me if this sounds familiar. You have a great discovery call with a potential client, everything seems to be going great, you send them your...

In order your grow your biz, you have to have discipline and commitment to yourself and your business. I’m not saying that you have to be working in and on your business all hours of the day and eventually dive head first into burnout. I’m also not saying that you can...

Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FIND THEM. I know...I know.  It’s a novel concept, but let...

Facts vs Emotions - A growth mindset requires you to separate the two. No offense to the ladies, but men typically tend to be a little bit better at this because they're just very factual and data-driven. When it comes to business, you have to look at the facts! Being...

Making quick cash equals quick action. You know how I always talk about having back pocket offers that are your quick cash injection offers?  And while I wholeheartedly believe in having these offers…it’s important for you to know that these offers are only good if...

Being in the right mindset and confident in yourself and your abilities is what is going to get you the best results. You can make all the investments you want, but they won’t grow your business unless you believe in yourself. End. Of. Story. When you do not believe...

How can you recession-proof your business? Obviously, there is no magic formula. But I believe there are a few things that you can do to recession-proof your business. You need to have meaningful conversations & build relationships and create loyalty. Yes…a...

If you want to grow your business, you have to get uncomfortable AND STAY UNCOMFORTABLE. Growth doesn’t happen in your comfort zone. We all know that. But did you know that your excuses are most likely what’s holding you back from stepping into that uncomfortable...

What’s your number? Do you have a minimum investment for clients to work with you? Is it $300…$500…$1000? I ask this because I truly believe that every biz owner needs to have a minimum investment level for their offers and services. Now, before you get your panties...

Let's stop focusing on all the pain points and start focusing on the results. Speaking to pain points will only get you so far in your marketing efforts. People know they have struggles. What they really want to know is how you can take away those struggles and help...

When it comes to tracking your time, if you are only tracking the time you spend doing client work…you’re doing it wrong. Tracking your time is crucial to your ability to grow your business. We all know that. But the problem is that most people only account for the...

Have you ever heard the saying “New level, new devil”? If not, you might be wondering what that even means! Entrepreneurship stirs up a lot of these things I like to call “internal devils”. Sometimes we knew these “internal devils” were there and other times we didn't...

Part of being a biz owner is getting comfortable promoting yourself. I know that we were trained for years and years and years that talking about yourself is just not acceptable. But now, you're in the world of entrepreneurship. And I'm here to tell you that you have...

What are your customers saying? Whether you realize it or not, listening to what your clients have to say and using their words in your content is the key to attaining top-of-mind awareness. So how exactly do you utilize what they are saying? In today's episode, I'm...

If your prospect knew absolutely everything they needed to know about their business, they wouldn't be hiring you. Think about it. You are an expert for a reason…to educate those who don’t know how to do what you do. And if this is the case, why are we not educating...

If you are going to be a successful business owner, you can't just be good at the skill that you bring to the table. You can’t just have a passion. And you can’t just know your shit and be really good at what you do. These things just aren’t enough to be successful in...

Let me ask you something. Why do you actually NEED a funnel? I probably just offended some people, but think about it. I understand the point of having a funnel is to warm up your leads. The goal is to get them into your pond, warm them up, and nurture them with the...

2018…I WANT. YOU. BACK! It’s common knowledge that history often repeats itself. We see it in trends and in fashion. But…what you probably don’t realize is that we are currently seeing it in the online space. In 2018, the way we did business in the online space was...

The evolution of your business is inevitable. Your ideas, your offers, and your services for your business are going to evolve as time goes on. As your business grows, it’s normal for things to change and evolve. Business is truly a constant state of evolution. As the...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process I take my clients...

When it comes to personal branding, it’s not actually about sharing every waking moment of your life on social media. Your personal brand is so much more than the fonts and colors you use. It’s actually what you contribute, what you show up as, and what you’re known...

NEVER QUIT ON A BAD DAY! Read that again! I’m not talking about negative situations that are affecting your health or mental health…that’s a very different scenario. I’m talking about your basic, everyday entrepreneurial no good very bad days. You know that I feel...

I think we can all agree that 2022 has had its fair share of craziness. At any given point in 2022, there has been a detrimental life or world event. Everything is affecting everybody. I, personally believe you cannot allow these types of events to completely derail...

For the love of God, listen to me when I tell you that higher prices DO NOT mean higher value! I am so sick to death of the bro marketing tactics! I mean seriously…there are different reasons why people price their products and services the way they do. Maybe money...

Here’s an unpopular opinion for you. You don’t have to scale your business to a large coaching business or agency. It’s perfectly okay to be a party of one! Having a team or employees is not the end all be all of running a successful business. You can be just as...

Social credibility doesn’t mean shit without a backstory. Furthermore, content doesn’t mean crap if it isn’t bringing in the right leads. Leads don’t matter if you don’t have a conversion strategy. That’s right. I said it. And here’s why. I recently was working with a...

This year, working on my mindset has probably been the biggest game-changer in everything that I've been doing. And let me tell you something…mindset makes all the difference. I’m not just talking about reading personal development books and everyday self-care either....

So many of you are saying that things aren't converting for you, or you’re not seeing the growth that you’re looking for, or that you’re not getting to where you want to be…blah, blah, blah. Let me ask you something…how long are you committing to these things that you...

If you aren’t doing coffee chats in your business, you’re quite literally leaving opportunity just sitting on the table collecting dust. You know that I LOVE coffee chats. I actually have a goal to do 100 coffee chats by the end of 2022. And I’m going to share reason...

When it comes to doing business in the online space, we all have that ONE person who just REALLY gets under our skin. You know what I’m talking about. The one “influencer” who literally makes your blood boil just by the mere mention of their name who doesn’t actually...

We all know there is a cosmic war in the online space between the hustle culture and the anti-hustle culture. There are some people who believe that hustling and working harder than anyone else is the only way to get ahead, and others believe that the anti-hustle...

Have you ever taken the time to sit down and look at far you have come? As business owners, we are always looking forward at what’s next. We are always chasing the next goal, next milestone, or next offer. It’s so easy to get caught up in that mindset and feel like...

Do you truly understand what it means to collaborate with someone in business? Truthfully…most people don’t. Collaboration in business can come in many different forms, and it doesn’t always have to be free. Yep, you heard that right. In my opinion, both parties in...

I’m sure you’ve heard the saying, “Build it and they will come.”  This may be true for a baseball field, but it’s NOT true for your business.  You cannot build something and expect people to find it or you.  You CANNOT build a product and expect people to just come...

Are you leaving too much room for interpretation and assumptions in the way you are currently marketing your packages and offers? If you are currently saying something to the effect of, “If you’re struggling with your marketing, my offer is for you…”, then you...

I am always preaching quality over quantity. However, there are types of products and services where quantity really DOES matter when it comes to conversions. Those products and services are passive income and group programs. One of the things that you have to keep in...

We all know that business is built on referrals, loyalty, and people knowing, liking, and trusting us.  BUT when it comes to truly promoting others, most of us don't do it. I'm guilty of this, too. The thing is…it's not intentional. Let’s talk about a few things that...

How many courses do you need to take before you get the information that you're looking for? If you are guilty of buying course after course, I want to take a minute to challenge the way you think and operate. How many courses have you bought that you have literally...

There is a shift happening in the online space. Have you noticed it? It might just be in the circles I am in, but the days of the high-ticket, high commitment, high-touch offer seem to be dwindling in favor of lower-ticket, easy-access types of offers. In days of...

Has there ever been a product or service out there that you have followed, but hesitated to buy because you didn’t actually know the people selling it and quite honestly - you just weren’t sure if you could trust them? I have! There is one, in particular, I have been...

If your ”I help” statement involves the words “six figures” in it, then I’m probably NOT going to be the only one NOT doing business with you. Stop with the “six figures” bullshit already. Unless you only work with people who can confirm that they make “six figures”...

Have you embraced the ”I don’t give a f***” attitude in your business? If you haven’t yet, you might want to consider it! The moment I adopted the IDGAF attitude within my business, everything changed. I stopped comparing myself to every other coach out there and...

If you're only willing to do half of the work, then you have to be willing to accept half the results. Did I hit a nerve? Sorry, not sorry. I joined a new gym recently and one of the trainers was helping me stretch one day and totally called me out. I’m going to do...

When it comes to sales…STOP giving your clients an out. You have got to stop offering things that clients truly need as an OPTIONAL add-on. Here’s a fact…if you give someone a chance to opt-out, then 90% of the time they are going to. It’s just human nature. This is...

You DO NOT have to have a super-specific niche in your business to be successful. I know…that is contrary to everything you have ever heard. Most of the time in the online space, you are told that you need to get super specific about the niche you serve all the way...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

It’s time to embrace the anti-hustle lifestyle and do away with the need to ALWAYS be connected on social media. You know what I’m talking about. As long as cell phones and social media exist, you are always going to be connected in some way or another. I understand...

It’s a fact that getting too many referrals can be a hindrance. I know, I know…that’s probably a thought that’s contrary to everything you’ve ever known about the online space, but hear me out. Getting too many referrals can lead to getting overbooked because we all...

We have made it to the 5th and final step in the R.O.U.T.E. Framework. It is a fact that you cannot get fully booked if you do NOT EXECUTE! In order to execute properly, there are 3 main areas that you need to focus on. Let’s discuss how to execute.   This is not...

Most coaches and programs teach you to define your target market first, but that’s just not how I roll. Hear me out. You've gone through reflection, organized your time, and upleveled your packages. Now it’s time to define the target market that fits those upleveled,...

When I tell you that it’s time to uplevel your business…what comes to your mind? Are you only picturing yourself increasing your bank account? Or are you picturing a business that is full of dream clients, doing only the things that light you up, and increasing your...

When you’re a biz owner, it’s almost guaranteed that you are going to have a high amount of data that is critical to the success of your business. I know…data can sometimes be overwhelming. Especially where there is a lot of it. But when you can ORGANIZE this data, it...

What is the ONE THING most people skip over when it comes to getting FULLY BOOKED in their business? The answer is…REFLECTION! This is exactly why it's the FIRST step in my R.O.U.T.E. to Fully Booked. Let’s take a deep dive into reflection and why it is a pivotal...

I'm kicking off Q2 by focusing on your R.O.U.T.E to Fully Booked. I have had this framework, and I'm ready to dive deep into it. What would it mean to you to get FULLY BOOKED with DREAM clients in your business? I’m guessing that’s #goals for you. I know it is for...

Desperation has no place in your life and business. There is going to come a time in your business when you have to get into a place of forward momentum to keep you from falling into a place of desperation. A place where you're just constantly moving forward, and you...

Entrepreneurship is not all sunshine, rainbows, and wins! The struggles of entrepreneurship are real, and it’s time to start normalizing them. FACT: If every person in the online space had to do a weekly debrief that covered the good, bad, and the ugly,...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process that I take my...

If you were your own client, would you fire yourself, or would you be thrilled with what you're doing? This is a legit question I want you to ask yourself. Most of the time - we are our own worst client. So are you doing things in your business that would drive you...

Is your tendency to overcommit damaging your consistency? To be honest, overcommitting is almost a subconscious act for most of us at this point. You're over committing to tasks that you don't enjoy, you’re not good at, and you just don't have the capacity to take on....

Do you have some amazing content that you currently have sitting on the back burner simply because the branding isn’t up to date? You need to #STOPWITHTHEBS.You don’t HAVE to put all your older, amazing content on hold simply because the branding isn’t up to date....

If you’re an entrepreneur, I’m willing to bet that at some point in a time you’ve started to compare yourself to other entrepreneurs and imposter syndrome has started to set in. It happens to all of us. You start to think that you’re just not good enough, and you’ll...

Being able to know enough to pass a referral is crucial in the online world. Lately, there’s a question that I've been hearing a lot. “I’m on social media all day long talking about what I do, so WHY are people asking me what I do?” So, I want you to think about all...

Want to close more sales?  I’ve got the “magic” answer to this question in episode 108. Spoiler alert - SHOW UP WITH MORE CONFIDENCE!! Your confidence is what will make all the difference when it comes to sales.Your prospects and audience want to see that you are...

Let’s talk about the big, bad “S” word in business…SALES! I’m here to tell you that you have to stop being afraid of and start getting comfortable with sales. Sales has gotten a bad rep in the online space because when you hear that word you automatically think of it...

Let’s talk about ROI.  The word “investment” gets thrown around a lot in the online space, and we are constantly talking about investing into our business. But today and in episode 106 on the Strategy in Small Doses Podcast, I want to flip the thinking a bit on the...

Have you ever looked at the calendar and then found yourself starting to panic about your quarterly or yearly goals when there is absolutely no reason to do so? I get it because I’ve been there. It’s easy to look at your goals and start to get concerned that you...

I know you might think the more information you can give your customer the better, but it’s actually counterintuitive. In fact, too much information can make people shut down before they even really begin. Let’s discuss what you can do to avoid causing your customer...

Do you feel like you are less productive in your business than you should be?  Maybe you are feeling like you are a little all over the place?  In order to combat this feeling of overwhelm, you need to structure your week.   You need a structure that’s consistent so...

Have you ever had a connection call with someone that you thought went great, only to have it go the opposite way when you send the proposal? Let me be the one to tell you, it’s not you…it’s them! Almost every entrepreneur has experienced the pit in their stomach when...

Are you creating collaborative relationships and offers with other entrepreneurs in your network to help increase the value you bring to your clients? It’s a simple fact that your clients are most likely going to need to work with additional people in order to get...

I cannot believe we are at episode 100 of the Strategy in Small Doses Podcast! Thank you so much for being here. I appreciate each and every one of you. So I thought this would be a great episode to talk about starting a podcast, why I chose it, and what the...

Let’s get one thing straight…masterminds are NOT group coaching programs. The term “mastermind” has been diluted in the online space far too much and too often. So much so, that most people think that a mastermind is just another group coaching program, but it’s not!...

Have you grown tired of the hustle culture that seems to have become ingrained in the world of entrepreneurship? If you answered “yes”, we have that in common. I’m quite honestly sick of the shame and guilt that has been created if you aren’t working in your business...

What will get your clients the best results? Have you ever stopped to ask yourself this question and truly, deeply thought about it? Your ability to know the answer to that question and clearly articulate it to your audience could be a major factor in your success....

What are you promoting this month? If you answered that question with multiple offers, then you definitely need to keep reading. I see so many people in the online space making the mistake of promoting WAY TOO MANY offers at one time leaving them with not much to show...

  Have you ever been told that in order to be successful in entrepreneurship you have to go all in, quit your 9 to 5 job, and focus every ounce of your energy on building that biz? If so, you are not alone. I see comments like this daily in the online space. But...

  Have you ever been told that in order to be successful as an entrepreneur you have to get up at 5 AM, have an immaculate morning routine, and then proceed to spend every waking minute working in your business? I’m sure you have, because I have heard all those...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

If you were planning a cross country road trip from Florida to California, you wouldn’t try to drive that entire trip all alone in one day, would you? No! It’s not physically possible to do that, right? When you are driving cross country, you have to break the trip...

Today I want to  give my love, appreciation, and gratitude to each and every one of you that have been here with me through this journey. Whether you have been listening to the podcast or coming here for the blog, I want to say thank you from the very very bottom of...

Have you ever found yourself talking with a prospective client and the whole conversation seems to be around why they need to work with someone in your industry? If you answered “yes” to this, it’s time to flip your script. As you go into the new year, there is a...

Are you breaking down your BIG, ANNUAL goals into smaller pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3...