Welcome to Strategy In Small Doses Podcast!

How many courses do you need to take before you get the information that you're looking for? If you are guilty of buying course after course, I want to take a minute to challenge the way you think and operate. How many courses have you bought that you have literally...

There is a shift happening in the online space. Have you noticed it? It might just be in the circles I am in, but the days of the high-ticket, high commitment, high-touch offer seem to be dwindling in favor of lower-ticket, easy-access types of offers. In days of...

Has there ever been a product or service out there that you have followed, but hesitated to buy because you didn’t actually know the people selling it and quite honestly - you just weren’t sure if you could trust them? I have! There is one, in particular, I have been...

If your ”I help” statement involves the words “six figures” in it, then I’m probably NOT going to be the only one NOT doing business with you. Stop with the “six figures” bullshit already. Unless you only work with people who can confirm that they make “six figures”...

Have you embraced the ”I don’t give a f***” attitude in your business? If you haven’t yet, you might want to consider it! The moment I adopted the IDGAF attitude within my business, everything changed. I stopped comparing myself to every other coach out there and...

If you're only willing to do half of the work, then you have to be willing to accept half the results. Did I hit a nerve? Sorry, not sorry. I joined a new gym recently and one of the trainers was helping me stretch one day and totally called me out. I’m going to do...

When it comes to sales…STOP giving your clients an out. You have got to stop offering things that clients truly need as an OPTIONAL add-on. Here’s a fact…if you give someone a chance to opt-out, then 90% of the time they are going to. It’s just human nature. This is...

You DO NOT have to have a super-specific niche in your business to be successful. I know…that is contrary to everything you have ever heard. Most of the time in the online space, you are told that you need to get super specific about the niche you serve all the way...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

It’s time to embrace the anti-hustle lifestyle and do away with the need to ALWAYS be connected on social media. You know what I’m talking about. As long as cell phones and social media exist, you are always going to be connected in some way or another. I understand...

It’s a fact that getting too many referrals can be a hindrance. I know, I know…that’s probably a thought that’s contrary to everything you’ve ever known about the online space, but hear me out. Getting too many referrals can lead to getting overbooked because we all...

We have made it to the 5th and final step in the R.O.U.T.E. Framework. It is a fact that you cannot get fully booked if you do NOT EXECUTE! In order to execute properly, there are 3 main areas that you need to focus on. Let’s discuss how to execute.   This is not...

Most coaches and programs teach you to define your target market first, but that’s just not how I roll. Hear me out. You've gone through reflection, organized your time, and upleveled your packages. Now it’s time to define the target market that fits those upleveled,...

When I tell you that it’s time to uplevel your business…what comes to your mind? Are you only picturing yourself increasing your bank account? Or are you picturing a business that is full of dream clients, doing only the things that light you up, and increasing your...

When you’re a biz owner, it’s almost guaranteed that you are going to have a high amount of data that is critical to the success of your business. I know…data can sometimes be overwhelming. Especially where there is a lot of it. But when you can ORGANIZE this data, it...

What is the ONE THING most people skip over when it comes to getting FULLY BOOKED in their business? The answer is…REFLECTION! This is exactly why it's the FIRST step in my R.O.U.T.E. to Fully Booked. Let’s take a deep dive into reflection and why it is a pivotal...

I'm kicking off Q2 by focusing on your R.O.U.T.E to Fully Booked. I have had this framework, and I'm ready to dive deep into it. What would it mean to you to get FULLY BOOKED with DREAM clients in your business? I’m guessing that’s #goals for you. I know it is for...

Desperation has no place in your life and business. There is going to come a time in your business when you have to get into a place of forward momentum to keep you from falling into a place of desperation. A place where you're just constantly moving forward, and you...

Entrepreneurship is not all sunshine, rainbows, and wins! The struggles of entrepreneurship are real, and it’s time to start normalizing them. FACT: If every person in the online space had to do a weekly debrief that covered the good, bad, and the ugly,...

If you’ve been in business for a certain amount of time, then you know there will come a time that you need to raise your prices. But when is it the right time to do that?  This is a topic that comes up all the time. So let’s walk through the process that I take my...

If you were your own client, would you fire yourself, or would you be thrilled with what you're doing? This is a legit question I want you to ask yourself. Most of the time - we are our own worst client. So are you doing things in your business that would drive you...

Is your tendency to overcommit damaging your consistency? To be honest, overcommitting is almost a subconscious act for most of us at this point. You're over committing to tasks that you don't enjoy, you’re not good at, and you just don't have the capacity to take on....

Do you have some amazing content that you currently have sitting on the back burner simply because the branding isn’t up to date? You need to #STOPWITHTHEBS.You don’t HAVE to put all your older, amazing content on hold simply because the branding isn’t up to date....

If you’re an entrepreneur, I’m willing to bet that at some point in a time you’ve started to compare yourself to other entrepreneurs and imposter syndrome has started to set in. It happens to all of us. You start to think that you’re just not good enough, and you’ll...

Being able to know enough to pass a referral is crucial in the online world. Lately, there’s a question that I've been hearing a lot. “I’m on social media all day long talking about what I do, so WHY are people asking me what I do?” So, I want you to think about all...

Want to close more sales?  I’ve got the “magic” answer to this question in episode 108. Spoiler alert - SHOW UP WITH MORE CONFIDENCE!! Your confidence is what will make all the difference when it comes to sales.Your prospects and audience want to see that you are...

Let’s talk about the big, bad “S” word in business…SALES! I’m here to tell you that you have to stop being afraid of and start getting comfortable with sales. Sales has gotten a bad rep in the online space because when you hear that word you automatically think of it...

Let’s talk about ROI.  The word “investment” gets thrown around a lot in the online space, and we are constantly talking about investing into our business. But today and in episode 106 on the Strategy in Small Doses Podcast, I want to flip the thinking a bit on the...

Have you ever looked at the calendar and then found yourself starting to panic about your quarterly or yearly goals when there is absolutely no reason to do so? I get it because I’ve been there. It’s easy to look at your goals and start to get concerned that you...

I know you might think the more information you can give your customer the better, but it’s actually counterintuitive. In fact, too much information can make people shut down before they even really begin. Let’s discuss what you can do to avoid causing your customer...

Do you feel like you are less productive in your business than you should be?  Maybe you are feeling like you are a little all over the place?  In order to combat this feeling of overwhelm, you need to structure your week.   You need a structure that’s consistent so...

Have you ever had a connection call with someone that you thought went great, only to have it go the opposite way when you send the proposal? Let me be the one to tell you, it’s not you…it’s them! Almost every entrepreneur has experienced the pit in their stomach when...

Are you creating collaborative relationships and offers with other entrepreneurs in your network to help increase the value you bring to your clients? It’s a simple fact that your clients are most likely going to need to work with additional people in order to get...

I cannot believe we are at episode 100 of the Strategy in Small Doses Podcast! Thank you so much for being here. I appreciate each and every one of you. So I thought this would be a great episode to talk about starting a podcast, why I chose it, and what the...

Let’s get one thing straight…masterminds are NOT group coaching programs. The term “mastermind” has been diluted in the online space far too much and too often. So much so, that most people think that a mastermind is just another group coaching program, but it’s not!...

Have you grown tired of the hustle culture that seems to have become ingrained in the world of entrepreneurship? If you answered “yes”, we have that in common. I’m quite honestly sick of the shame and guilt that has been created if you aren’t working in your business...

What will get your clients the best results? Have you ever stopped to ask yourself this question and truly, deeply thought about it? Your ability to know the answer to that question and clearly articulate it to your audience could be a major factor in your success....

What are you promoting this month? If you answered that question with multiple offers, then you definitely need to keep reading. I see so many people in the online space making the mistake of promoting WAY TOO MANY offers at one time leaving them with not much to show...

  Have you ever been told that in order to be successful in entrepreneurship you have to go all in, quit your 9 to 5 job, and focus every ounce of your energy on building that biz? If so, you are not alone. I see comments like this daily in the online space. But...

  Have you ever been told that in order to be successful as an entrepreneur you have to get up at 5 AM, have an immaculate morning routine, and then proceed to spend every waking minute working in your business? I’m sure you have, because I have heard all those...

Do you want to know the secret sauce to success? That ONE magic pill, that ONE thing that will take your business to the top. I’ve got it and I am sharing it with you! Are you ready for it? It’s YOU! YOU ARE 100% THE “SECRET SAUCE” OF SUCCESS IN YOUR BUSINESS! That's...

If you were planning a cross country road trip from Florida to California, you wouldn’t try to drive that entire trip all alone in one day, would you? No! It’s not physically possible to do that, right? When you are driving cross country, you have to break the trip...

Today I want to  give my love, appreciation, and gratitude to each and every one of you that have been here with me through this journey. Whether you have been listening to the podcast or coming here for the blog, I want to say thank you from the very very bottom of...

Have you ever found yourself talking with a prospective client and the whole conversation seems to be around why they need to work with someone in your industry? If you answered “yes” to this, it’s time to flip your script. As you go into the new year, there is a...

Are you breaking down your BIG, ANNUAL goals into smaller pieces that are easier to manage? I run a biz planning program every year. One of the things that I came up with this year that has really resonated with the participants, is breaking down your goals into 3...

What is TRULY keeping you STUCK from getting to that next level in your business? All too often people talk about how they can’t wait to get to the next level in their business. You talk about being ready to grow to that next level, but do you even know what the...

Are you hiding a part of who you are from your brand and your audience out of fear of the response? I sat down with David Thimmesch and he shared his story about a HUGE transition he made in his personal brand, why it was such a hard decision, and how YOU can do the...

Where are you in your business? Are you in a state of growth or scaling? I think In the online space, these two terms get thrown around interchangeably. But there is actually a huge difference between them. It’s really important to understand this difference and...

What's keeping your ideal client up at night? Really think about it - when your ideal client lays down to go to sleep at night, what problems, issues, or stressors are keeping them from falling asleep, waking them up in the night or just generally keeping them up at...

If you are in biz planning mode, listen up. Do you need to pivot your offers? This doesn’t mean creating a brand new suite of offers. I'm talking about taking what's working, and repositioning it to create even more growth in your business. Let’s discuss pivoting your...

Coach hopping is something that I see happening a lot in the online space.  It’s happened to me recently. Don’t get me wrong- if you are working with a coach, and it’s just not a good fit, there’s nothing wrong with finding another coach to work with. But there is a...

It’s my absolute favorite time of year.  It’s time for biz planning. There's always excitement and energy around the new year, which is great when it comes to setting new goals. Everyone seems to get so excited for the new year that they jump head first into planning...

To some people, getting into the DMs is the scariest thing in the world. They feel like it’s so spammy and will hurt their business. We have all been a recipient of a message from someone who immediately starts pitching what they have to sell. This is not the right...

There is a difference between visibility and authority, and your growth depends on you knowing that difference. I know that a lot of people talk about getting visible.  But what I want to talk to you about today is getting known as the expert in your industry. That is...

Have you ever found yourself constantly waiting for the other shoe to drop? If so, know that you’re not alone.  I spoke with Donna Tashjian of Vibrant Living International about how your focus dictates your results.  We discussed how shifting your focus from negative...

I’m going to ask you a very honest question. Are you investing in yourself for growth in your business? Don’t roll your eyes, yet Hear me out. I know there are a lot of service providers and coaches out there that talk about investing in yourself. Businesses require...

What is your definition of being "fully booked"? When people join my Facebook group, I ask them about their definition of "fully booked". I get a lot of responses like having people on a waitlist, or being booked out for 3 months at a time. But I want you to get more...

Assumptions are bad for business. I'm talking about the assumptions that you make up in our head about bothering people or that they don't like what you are putting out.  These types of assumptions are completely false and can really mess with your head and your...

Let’s talk about one of my absolute favorite topics...social media marketing.  I don’t know why, but I have so many clients that resist it. They are full of excuses about why they resist it. Some of those excuses include: it’s too political, it's the same thing over...

Relationship marketing seems to be a lost art in the online space.  When I’m reality, it should be a crucial, almost essential, part of your business. Megan Winkler aims to teach people about the importance of forming a relationship marketing strategy and creating...

Do you remember the day of doom that both Facebook and Instagram went down for most of the day and the world lost its collective mind? Panic ensued for those who are 100% reliant on these platforms for their business. Were these platforms gone for good?  While the...

Do you know the importance of knowing your financial numbers in your business? Fact- your numbers are one of the most important things you should know! Yet, so many freelancers and solopreneurs simply don’t know them.  It's so important that you should be setting...

Have you ever launched something and it just didn't go as planned? I think it’s a safe bet that we’ve all been there. But that doesn't mean it wasn't a good offer. There are a lot of factors involved. When things don’t go as planned, you have to take the data, use it...

Have you created boundaries in your business?  If not, it’s something you should definitely do.  Boundaries are necessary to help you avoid burnout as well as other negative things in your business.  And you have to set them from the beginning. Don't get me wrong....

Do you know a great way to stand out and create some amazing content for yourself that is a huge value add to your audience? I’ll give you a hint...people will be able to watch it. I know that you are probably inside of different social media spaces all the time. You...

Have you ever looked at your business and thought that you should be further along than you actually are? This is a conversation I have had a lot. So many entrepreneurs are feeling as though they aren’t where they should be, but they don’t understand why.  Let’s get...

Launch mode is a misconception. A lot of you think of launch mode as this big to-do when you are launching something. You gear up, and you do a big launch.  I want you to shift your thinking when it comes to launch mode. You are actually always in launch mode if you...

Do you struggle with being present and in the moment? I sat down with Tiffaney Florentine of Mindset to Movement and discussed how we are mostly living our lives with a disconnect between our minds and our bodies.  Tiffaney is on a mission to help female entrepreneurs...

A lot of us love to work 1:1 with clients. We thrive on it. But as with anything, there's only so much 1:1 you can do.  How can you continue to grow your business if you cannot take on anymore 1:1 clients?  The answer is...one to many offers.  These types of offers...

It has come to my attention that a lot of entrepreneurs are experiencing a feeling of being overwhelmed. They are experiencing this feeling of just being stuck, not really having a direction or a great focus on what to do or what's ahead. I think this is happening at...

When it comes to strategy, there are 3 words that I hear constantly as a business coach.  Those 3 words are “in my head”. I constantly hear people talk about what their strategy looks like in their head.  The problem with this is “in my head” is NOT an executable...

Have you ever found yourself stuck in creation mode? Like you just create more and more things without even selling them? Today’s message is short and simple…STOP creating and START selling.    Human beings like to create new things. It's fun! We always have new...

When it comes to doing business in the online space, you MUST have a solid digital footprint.  Your digital footprint should include your social media as well as a solid website and strategy behind it.  So when you look at your current digital footprint, is it a...

When it comes to being an entrepreneur, your business model matters.  Over time, your business model will probably evolve and grow with you.  But at this moment in time, do you have a business model that you can sustain for a long time? Are you going to be able to...

Do you know the difference between doing money make activities to produce income vs just being busy? Many of you like to be in creation mode, and there's a time and a place for creation mode. But you still have to sell what you are creating. Money making activities...

Consider this your warning- this episode is full of tough love. But the tough love episodes are truly designed with your best interests in mind. So, here we go...If you need more clients, THEN GO OUT THERE AND FINE THEM. I know...I know.  It’s a novel concept, but let...

If you've been following me on Facebook or LinkedIn, then you know that I finally got my 4-door Jeep Wrangler. You may be wondering why it’s such a big deal to me.  Well, this vehicle has been on my vision board for a really long time. I remember asking my mom to take...

When it comes to creating content, there is one thing that may be missing...the art of storytelling.  Yes, sharing part of your story and being vulnerable can be hard, but it’s also necessary to create the know, like, and trust factor.  You can also use storytelling...

If you are a “yes” man or woman, I’m willing to bet that you probably have way too many offers.  You say “yes” to all sorts of things and before you know it you are doing a million different things for a million different prices.  This is probably the number 1...

We all want to work with our ideal, dream clients.  But there will come a time in your business where you might have to take on working with a client who is less than ideal so that you can create some foundational income as you go through a phase of growth.  You might...

Today I have my first guest expert weighing in on how you can amplify your content with relationship building. I actually met Kris on LinkedIn. You know I talk all the time about the power of social media and connection. To be honest, the success of your content in...

Do you know the number one topic that comes up during all of my coaching calls?  Leads! Of course, it’s a hot topic because it’s something you have to be successful at if you want your business to succeed. But how can you do that? Let’s talk about how you can generate...

In your business, you’re going to experience different seasons.  There will be busy seasons and slow seasons.  And the key to helping your business grow is understanding those seasons in your business.  You have to make sure that you plan aspects of your business...

I’m here to tell you that you can build a business that 100% aligns with you! There really is not one set business strategy or model that you have to follow.   There's no cookie cutter way that you have to build your business.  You can grow and build a business in...

A question I hear often is...should I create a passive income stream in my business? There are a lot of factors that go into “passive income”.  So I thought it was time to break them down for all of you who are truly wondering if this is a good move for your...

Do you actually own your confidence in your business? This topic is so near and dear to my heart.  When it comes to being an entrepreneur, you have to own your confidence.  You have own your expertise, and really show up.  What does owning your confidence mean? It...

When it comes to putting your pricing on your website, which side of the coin do you fall on?  Are you all for putting your pricing out there for people to see? Or are you against it? Today's topic is often a topic of conversation inside of Facebook groups, LinkedIn,...

We all want to experience growth in our business. That’s why you are here, right? So when it comes to your offers, is it better to have low ticket or high ticket offers? Which one is truly better? And which one should you focus on? There are plenty of coaches who...

Do you have a person in your life that always “knows a guy” when you need something done? When it comes to business, there are definite advantages to being the person who “knows a guy”.   This is what I refer to as being a connector.   When you are a connector it...

Consider this your permission to stop spreading yourself so thin...especially on social media. You don't need to be everywhere all the time. There's only so much of you to go around. Let’s discuss spreading yourself too thin on social media.   You don't have to...

It’s truth bomb time, kids.  Ready? You need to own and stand in the CEO role of your business.  Just because a client or a prospect is asking you for something, does NOT mean you have to provide it. I know that we have all been trained that the client is always right...

Simplify is my 2021 Word of the Year.  So I have to ask...what is your easiest point of entry? What is the easiest way for someone to do business with you? When you get on the phone with a prospective client, do you unknowingly overwhelm them with everything they...

Do you know the difference between the initial value of a client and long term value of a client?  When people first start working with you, are you offering a higher value service that might be a one time purchase? Or are you setting yourself up to build long term...

I’m going to share with you a few unpopular opinions in the online space.  First, your financial information is nobody's business. Yep I said it.  And second, your financial information also doesn't define success. Now that I have ruffled your feathers a little bit,...

The fortune is in the follow up. You've heard this saying a million times, and yet we all still hate it!   We hate following up with people.  This is the biggest reason you're leaving money on the table! But did you know that EVERYTHING is in the follow up?  Let’s...

When it comes to doing business in the online space, your positioning matters just as much, if not more, than what you are actually selling.  My question to you is this...are you actually positioning yourself in the market the way you think you are? Furthermore, is...

Let’s talk about VIP days. They are very popular in the industry right now for freelancers and service based professionals. But are VIP days a good fit for your business? I mean, just because there's a lot of people that are doing really well with them does not always...

If you’re an entrepreneur, I’m willing to bet that you have revenue goals that you would like to hit.  You more than likely even have different levels of goals you would like to achieve. I also am willing to bet that your revenue goals from when you first started out...

When a piece of technology in your house doesn’t work, what is usually one of the first things you do to try to correct the issue?  You try unplugging it and rebooting it.  It’s the fix it solution even IT support departments recommend at first.   I mean I cannot tell...

Do you find yourself constantly tuning into podcasts, clubhouse, books, webinars, master classes, etc?  If so, you may be keeping yourself stuck in a constant state of learning. And while you think continually learning is good for your business...sometimes it can...