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Hidden Revenue: Recognizing What’s Already Working for Your Business

In today’s episode, we’re uncovering the hidden money in your business by focusing on what’s working, rather than what’s not working.

Key Points:

  • The hidden money in business is often found by focusing on what is working, rather than what isn’t.
  • Examples of how clients found success by identifying and expanding on what was already working in their businesses.
  • The tendency to overlook what’s working and instead focus on what’s not working.
  • The impact of negative focus on one’s perception of business success.
  • The importance of dedicating efforts to what’s already working, rather than constantly seeking new strategies.

Take Action:

  • Reflect on what’s currently working in your business, whether it’s a successful offer, marketing strategy, or sales approach.
  • Once identified, focus on amplifying and expanding what’s already working instead of continuously searching for new methods.

Links:

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business growth strategist, sustainable business, business owners, mastermind, strategic reset, sales funnel, revenue, marketing strategy, sales strategy, networking, offer suite, offer conversion, social media, LinkedIn, Facebook, TikTok, Instagram, client acquisition, successful business growth, business challenges, consulting, online coaching, small business success

Transcript
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Hello. Hello. Welcome back to another episode of the

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Real Truth about Business. You know me by now,

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or maybe you're new. My name is Michelle De Nayo. I'm a business growth

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strategist. And this is the show dedicated to giving you the real straight

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and honest truth about what it takes to

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grow a successful and sustainable

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business. All right. And today we are

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talking about the little hidden

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money that's in your business or money that's

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hiding in your business that you are not looking at or

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not looking for simply because you don't know how to find it.

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And what I'm talking about here is really

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focusing on what is working instead of not working.

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That's what I mean by hidden money. There are a lot of business

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owners and this has been coming up a lot in the focus. Visionary

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mastermind of well, this is not working and this is not working.

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And I could use some strategy around this, or I'm looking at this

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and this is not working. And my question always

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in return to those questions when they come

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through on the Q and a is what is working?

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Okay, so you have all of these things that you are telling me are

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not working. What is working?

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And that is where the hidden money is. All right.

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I've talked about this multiple different ways. This is part of the

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reflection process in the folks visionary framework in the five

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day kickoff or the five day reset that is now

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available on demand, which I'm super excited about. So if you

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missed the five day reset back in April or the first week of April, you

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can now buy the replays on demand and you can do this strategic

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reset whenever it works for you in your business. So

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you can just go to my website,

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michelleconsulting.com

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fbmastermind, and you can buy the on demand

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reset at 197 whenever you want it. Okay,

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but the hidden money,

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how does what's working correlate to hidden money? Right? Okay,

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so let's talk about it. What I mean by

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that is, and I talked about this a little bit on last episode, is that

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there is a lot of noise in the space of everybody telling you everything that

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is not working in your business. Right? Are you struggling to get new clients

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here? Or if you want to learn how to do social media or if you

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want to increase your content or maybe

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do you need more sales, do you need more revenue? Right.

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Those all focus on things that are not working.

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Right. That's why they are selling them to you, because they

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have a magic solution to help

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you fix what's not

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working. Where I always take the different approach and say,

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okay, we have things in our business that's not working.

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We all do. At some point, we're going to try something. It's not going to

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work, right? Like, that's a given, but what is working?

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Okay. And I'm going to give you a perfect example of this. I had a

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client inside the focus, visionary mastermind, who said, I am

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trying to grow my Instagram community,

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and it's just not working. Everything I'm trying

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is not working. However, the month before,

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she had seen a good amount of growth into that community.

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So I said to her, well, you had a lot of growth last

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month. How did you do it? What

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worked? She said, well, I went to a lot of networking events, and I

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talked to a lot of people, and I had a lot of conversations, and I

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told them all about my community, and they joined.

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Ding, ding, ding, ding, ding. If that

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worked, do more of it, right? Like, if networking and

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building relationships and having conversation works,

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then do more of it. And why I say it's hidden money is because

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when you do what's working, you're not spending your time spinning

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wheels. So there's hidden money right there because you now have time back,

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because you're not trying to do all of the things that are not working and

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you're focused on what is working. But then, on the other

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hand, is if you know exactly what's working,

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it's going to convert better, then you're spending less

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time again. But you can wash, rinse, repeat. So let me

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give you another example of this, because I think examples help. Another

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member in the mastermind came to me in the beginning of

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her planning and said she wanted to create a group program. And

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I was like, well, right now, you don't

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necessarily have the audience for the group program, because, again,

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group programs were in her world. It was a lower ticket item, which meant

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she needed more people and she needed more of an immediate cash

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injection. So I said, if I were you, I'd focus on

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one to one. So for the first couple of months of the year, that's what

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she did. And she started doing these. She had, like, a small

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offer that immediately converted to a bigger offer that

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immediately converted to a bigger offer, right? Like, she had this funnel set in place,

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which there's another podcast episode coming on about offer suites and how one

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leads to the next. But she had this. And

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so after a couple months, she said to me, michelle, I'm

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sitting here thinking about creating this new offer, and I don't

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understand why I want to do this when I have offers that already

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work, right? Like, I felt like I needed to create something new

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because this one other offer didn't work, when in

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reality, I have a sales funnel and an offer

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suite that converts very well,

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and I enjoy doing it, and my clients love it,

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so why am I not focusing on it, right?

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So she went in on that again, went in on what's working, and

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guess what? She sold more of them and made more money. So

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that's what I mean. These hidden little pieces of revenue and

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money in your business are hidden in the things that are already

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working. But we are so attached and so programmed

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to look at what is not working that we don't take the

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time to actually focus on what is really going

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well, right? Like, think about it. If you have a bad

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week, or let's say you're having a really good week,

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and all of a sudden something goes

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wrong, right? Like, you're getting along, things

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are going really well, and then all of a sudden, your car breaks

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down, and now all of a sudden, your week is bad, right? Like,

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oh, I had such a shitty week. My car broke down. It cost me this,

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this, and this. And we only focus on the negative, right? It's like,

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I had a shit week or whatever this happened. But prior to in that

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week, you signed three new clients. It's absolutely beautiful,

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sunshine, whatever you did, whatever,

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you got great sleep, whatever that is. But all of those things go to the

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wayside as soon as one thing doesn't happen. And that is what

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is. The same thing is happening in business.

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As soon as something does not go as planned,

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we immediately start shifting gears of, like, things aren't working.

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I got to try something new. I got to move on. I got to do

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all these different things when in reality, there's things that were

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working. If you have sold an offer,

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if you have had clients, there is something in your business that

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worked, okay? So take a look

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at that. Ask yourself, what's

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working in my business? Where

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are my sales coming from? They're coming from one networking

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group. Do more with that group. Get

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more involved. Be more active. Have more conversations.

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Teach master classes, host workshops. Reach out to these

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people, right? Build deeper connections with them. If that's working,

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do more of it. If you have one particular offer that

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sells easily, and no matter what, whenever you put it out, it

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sells. Do more of it. Do more of

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it. Keep putting that offer out there. Stop

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moving all around, right? If. Focus

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on what's already working. If you have a marketing strategy,

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if, you know, like, I had to do this myself, I'll give you another

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example. I could give examples all day long because this is

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very important to me, is when I was looking at my

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social media, I get wrapped up in really honing in on

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one platform. I like to be on all of them.

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I think all of them have a different nuance to them. But

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when I was getting overwhelmed, so I got overwhelmed with all of it.

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I ran out of time. My schedule has changed. I do not have time to

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be on all of them. Well, I

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had to ask myself, what worked? Where did I get the

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most clients, right? Like, where did I meet the best

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people? Where have I found it to be the most

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fruitful? The answer to that is LinkedIn

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and Facebook. I do still really love Facebook.

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So if those are the two things, why am I trying to put effort

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into TikTok and Instagram, right? I had another client

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years ago, same thing. She was, like, putting all this time and effort into

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Instagram and all this time and creating all this freaking content, showing up on her

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stories and showing up on her stories, showing up on her stories, and almost

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every one of her clients was coming from Facebook groups. And I was like,

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at what point are you going to start putting a little bit more effort into

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engaging in these Facebook groups where people are tagging you

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and less effort into Instagram? You're putting all your time and effort into

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this Instagram. And then you come to me and go, like, well, it's not working.

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I don't understand. Nobody's converting. But yet she was making

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sales. So I was like, well, if you're making sales, something must

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be working. Where are these people coming from? And when she looked at it was

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like, well, they're coming from Facebook groups. Okay, go do more of

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right, like, that's what I mean by hidden money. The answers are

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there. The money is hiding in your business. It's

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just waiting for you to find it. It's not really hiding. It's just that

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you're not looking for it because you're too busy focused on what's not

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going well, that you're not taking the time to look at

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what is. Okay, so your action

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item for today from this episode

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is to ask yourself, what's working?

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I want you to stop focusing on everything that's not working. I want you to

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find at least one thing in

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your business that's working, whether that be an offer, whether that be a

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marketing strategy, whether that be a sales strategy, whether it

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be a networking, whatever it

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is, what is working.

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Did you have a master class that went really well, that you haven't

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run again, right? The last time you ran a master

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class, did it convert, and you haven't done it again

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because you moved on to something else. Well, if the master

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class converted, do it again. I

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know for me, the five day strategic

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reset converts, because once people experience

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it and see it and go through the process, they see the

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value in it, and it usually converts. Right. So that's why I

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did it again in April. Normally, I only do it in December. I did it

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again in April live. Now it's available on demand

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because I know that it works

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again. I could go on and on. Like I was thinking, oh, I should probably

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create a master class. I should do this workshop that leads to the five day

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program. And I may try that, but at the end of the day, why? It's

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just one more thing I have to create where if I just focus on selling

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the five day strategic reset,

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I know that it works. So if

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I create a workshop, then I got to try to sell that or get people

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to show up to it and then hope that. Then they go up to the

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next thing and then hope that. Why? I have

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one thing that works. It's low cost, it's $197.

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It's a low entry point. It's an easier yes. So why

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do something different? Right? Blinders on.

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Get focus. You're going to sense a theme for the month of

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April. Set focus and do the

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things that move your business forward

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and eliminate the noise and the rest of

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it. Okay. I love you. I believe in you.

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Go take action. I'll talk to you soon. Bye.

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