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How to Make Email Marketing Work for Your Business

If you’ve been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success with your email marketing efforts.

Key Takeaways:

  • Mindset Shift: Overcoming the fear and intimidation of email marketing by modeling after newsletters you love.
  • Consistency: Why it’s important and how to maintain it.
  • Personal Touch: The importance of honesty, vulnerability, and storytelling in your emails.
  • Segmentation: How effective segmentation respects your audience and enhances engagement.
  • Content Structure: The benefits of having consistent sections in your newsletter.
  • Nurturing vs. Selling: Using email marketing more as a nurturing tool rather than just for sales.
  • Small Lists: Embracing the value and potential of a small but engaged email list.
  • Experimentation: Don’t be afraid to play by your own rules and test new email marketing strategies.

Action Steps:

1. Identify Your Favorite Emails: Think about the newsletters you always open and analyze what you love about them.

2. Segment Your List: Implement segmentation to cater to different audience needs and respectfully manage uninterested subscribers.

3. Create Consistent Sections: Develop a newsletter structure that your audience can rely on.

4. Nurturing Mindset: Focus on building relationships and providing value rather than just selling.

5. Monitor and Revise: Track your email marketing results and make necessary adjustments for better engagement.

6. Avoid Perfectionism: Don’t let the fear of being perfect prevent you from starting or continuing your email marketing efforts.


Liz Wilcox’s $9 Email Marketing Membership


email marketing, business, Sunday morning brew, nurture strategy, selling, lead magnets, freebies, small email list, marketing strategy

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