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How to Plan and Execute a Successful 60-Day Business Sprint

In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behind-the-scenes tasks, and the importance of evaluating and adjusting strategies as needed.

Key Talking Points:

  1. The limitations of shorter (30 days) and longer (90 days) planning periods.
  2. The significance of collecting data over a 60-day period for informed decision-making.
  3. The value of maintaining focus and preventing distraction with a 60-day plan.
  4. The importance of reviewing and potentially discarding strategies or tools after a 60-day period.

Take Action Tips:

  1. Evaluate your current business planning strategy and consider implementing a 60-day sprint.
  2. Identify a singular focus for your next 60-day period and outline your marketing activities, content creation, and behind-the-scenes tasks accordingly.
  3. Reflect on existing strategies or tools that may need reevaluation after a 60-day period.

Mentioned in this episode:

– For more information and resources, schedule a free Rapid Fire Strategy call at

– Connect with Michelle on LinkedIn to stay updated on business insights and upcoming events.


business planning, strategy, quarterly planning, 90 days, annual planning, strategic planning, twelve week year

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