Listen to The REAL Truth about business Podcast

Weekly Revenue Generating Actions

Are you caught in the hustle without seeing the results you desire? It’s time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you’ll have a clear, actionable plan to optimize your time and efforts for maximum profitability.

Key Takeaways:

  1. Balancing the Grind and the Goal: Learn how to align your daily actions with the overarching goals of your business.
  2. Identifying Money Making Activities: Understand the crucial difference between staying busy and being productive with revenue-generating tasks.
  3. Scheduling for Success: Get strategies to carve out dedicated time in your week for these activities, ensuring they get the focus they deserve.
  4. Prioritizing What Matters: Find out how to avoid the common pitfalls that lead to overwhelm, by focusing on a maximum of three money making actions at any given time.
  5. Effective Execution: Break down the process into manageable steps and learn how to maintain the flow without getting overwhelmed.
  6. Measuring and Tracking Progress: Grasp the importance of accountability and tracking your efforts to ensure they’re contributing to your bottom line.

Take Action:

  1. Audit your current growth strategy to identify what money making activities you should focus on.
  2. Schedule a free rapid fire strategy call with me if you’re ready to transform your efforts into tangible results.
  3. Join Money Mondays for weekly co-working sessions to prioritize your revenue-generating actions.

**Previous Episodes Mentioned:**

Follow Up vs Nurture

Keywords:

money making activities, small business growth, profit increase, leads generation, sales enhancement, growth strategy, business podcast, revenue generating activities, Focus Visionary strategic reset, visibility, direct messaging, nurturing relationships, relationship building, content creation, accountability, local business, networking events, client retention

Transcript
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Get those money making hours on

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your calendar. Okay, you can set aside 1 hour a week.

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Again, this is where I talk about inside the framework, the focus

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visionary framework, about balancing the grind and the goal.

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Your money making activities are part of the

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goal. Hey there. Are you, a small business owner,

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frustrated by the growth of your business and ready to increase your profits, your

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leads and sales? Whether you're one year in or seven years in, I

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want to connect with you for a free rapid fire strategy call.

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In this free 20 minutes call, we will dive deep into your current

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growth strategy, see what's working, what's not working, and see

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where you are leaving money and opportunity on the table. If you are

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ready to stop spinning your wheels and start seeing results from your

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actions, hop on my calendar today by going to

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michelledenioconsulting.com and book your

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free rapid fire strategy session.

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Hi. Welcome back to another episode of the real

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truth about business, Real Talk. This is the

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third time I have hit play on this episode,

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and I keep getting an error that my Internet connection is unstable.

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So anyway, third time's charm, let's just hope that we

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get through this. Um, we're diving in today to talk about money

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making activities in your business, prioritizing them, identifying

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them, etcetera. But before I do that, I just want to give you a

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little personal note. And sentiment from me is

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that when I log in to record this podcast, I

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am literally sitting in here as if you are

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on the other side of Zoom with me, and I am having a conversation,

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and we are friends. And my goal in my intention with

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creating this podcast is that I hope that you feel that. And I just want

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you to know from the bottom of my heart that I do really, truly value

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every single person that listens to this podcast. And I

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hope that you feel like we are friends, because

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in my world, we are. And I just want you to know that. And I

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think it's important because relationships mean a lot to me. Relationships

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are the core to everything I do in my business. And

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I don't want anybody to ever feel like, you know, I'm

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just here and I'm talking at you. Like, I

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really hope that when you listen, you feel like we. I am talking with you

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and I am sharing and all of that. And so I don't know why I

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felt compelled to say that today, but it's been. It just was on my heart,

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like, and it was in the moment. And, like, my intuition just said to do

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that. So, um, I'm going with it. But anyways, so today

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we're talking about money making actions in your business,

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and this is really,

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really important, okay? And I think there

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is a lot of drama, for lack of a better word,

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around this. There's all these acronyms. There's, like, IPA. You know, I

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think in, like, a lot of. In the MLM world, they call them ipas, which

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when I hear that, all I think of is, like, the local brew. Like,

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are we going out for beers? I don't think of income producing

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activities. And then there's, like, I call money

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making activities, and then there's revenue generating activities. At the end of the

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day, all the horseshit and everything, it just means, like, what are

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the things that you're doing in your business that directly correlate to revenue?

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Okay? And I think people get wrapped up in

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thinking they're doing money making activities when they're really just being

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busy. And so I really want you to listen today and

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think about what are the money making

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activities in your business? And we just wrapped up a

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five day with the focus visionary strategic reset, and we

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really identified the money making actions for every

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participant. And so that's where this episode is coming from.

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Today is just, it's so brilliant for me to

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see, like, the light bulbs that go off when it's like, oh,

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this is exactly what I need to be focused on. Okay? And

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so where I think people get tripped up with money making

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actions is that they get very focused on the grind, right? They don't

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prioritize these money making activities. They over

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commit to money making actions. They end up falling to the bottom

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of the list. They get pushed aside. They don't get

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prioritized. There's really no

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set, like, plan for implementation. They really.

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Nobody is really taking the time to figure out, okay, these are the money making

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activities in my business, and this is what I'm my goal. Okay?

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So I really want you to think about this before

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you just commit to it. Okay? And I'm going to give you kind of four

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key steps we're going to go through really quickly of four

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steps that are going to help you set this up

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for yourself, for your business. And also keeping in mind that I'm going

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to give you some examples, but your money making activities in your business

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are going to be very different than mine, as they are any of my clients,

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because everybody's business looks different. Okay? So you really need

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to go back to what's working, right. If you didn't listen to that episode,

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go back and listen to that one and identify

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what you need to do more. Of. Okay, so step number one is

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identify what the money making actions are, right. That's the,

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that's the first step. And keep in mind, there really

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should not be more than three of them, all right? They should.

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You should not have more than three money making actions in your business

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at any given time. It doesn't mean they can't change. It doesn't mean they might

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not shift. But at any one time, you should not be

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focused on more than three. And it could be that you really

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only have one. Okay. You could have one thing that,

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you know, if I do this over and over and over again, it nets results.

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And if that's working, then that's your money making

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action. Okay, so let me give you a. Few examples of some money making actions

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of what you can identify as for your business. Okay? So

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for me, it's scheduling coffee chats. I know,

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and I can prove, and I have the information that supports that. When I book

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coffee chats, it indirectly,

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it leads to more money, whether that's through a referral,

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whether that's through a collaboration, whether it's through a direct

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client, coffee chat to client, you know, whatever it is. I know that

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coffee chats are one of the best income producing

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activities ipa in my business. I know that if

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I focus on them, and I also see, like, when I book

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many of them and I have a couple in a row, like, things start to

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really come together. Like, it's also amazing for

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content because I have some of the best conversations, and it usually turns into content,

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which then turns into follow up or whatever it looks like at a great conversation

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yesterday, and it gave me a great opportunity to follow up with the lead, which

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is number two for me, is follow up and or nurture.

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Right. Because top of mind relationship building is a

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priority for me. So if you struggle between follow up and

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nurture, go back and listen to that other episode. I've got a lot of.

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I'm going to be referencing a lot of different things in this episode, which

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I know goes against the grain and everything that you should do in a podcast

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episode. But I can't help it because this one is full of resources, and I'll

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make sure they're all in the show notes. So follow up versus

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nurture. So I. That's something that I do. And also knowing who you're

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following up with and what are you following up with them on? Right.

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So it could be staying top of mind. It could be that you're following

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up with them because they're a lead. You know, there could be a

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multitude of different things. And so what

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does that look like? So again, if I'm saying book coffee

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chats, how do I do that? Well, a lot of times it's

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through direct message on social media, or it's

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in, I am in two paid communities, and it would be to do,

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again, direct message or put a post up in those communities

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of asking and looking for, to connect with people

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for coffee chats. Okay? So that is something I do every

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single week. All right. And then follow up. Who do you need to follow up

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with and what are you following up with them on? And then whatever

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that looks like for visibility, you should have something that is

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visibility. It could be, right. For me, it's the Sunday morning brew, right?

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That is my one revenue generating activity

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and also the podcast. So I try to batch record my podcast, though.

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So they are not, that's not a weekly action, right?

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And I say weekly because quite honestly,

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you don't need to be doing these things every single day, right?

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They become part of the grind and like, that's how they fall to the bottom

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of the list is because you're trying to do them every single day, and it's

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really not realistic. Okay, which leads is going to

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lead me to step two. So recap. Step one is identify

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what are your money making actions for the week? What are

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the weekly non negotiables? Like, I need to do this

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every single week. Okay? And if you're struggling with that,

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or write down and brained up your list of all the things you feel

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like you need to do that are money making and revenue generating

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activities. Okay? And then I want you to

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look at that list and kind of take it a step further and ask yourself,

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like, well, what is the goal with this? Right? So if I put on their

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DM's, right. Send 20 DM's a

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week. Okay, what's the goal? Well, my goal is to book

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coffee chats, right? My goal is to do ten coffee chats a month.

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So I should be able to do that. If I'm, if I'm connecting

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with 20 people a week there, I should more than be

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willing or able to book ten coffee chats. Right? So what's the

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goal? Follow up and or nurture. Right? So what is

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the goal? Obviously, follow up is to convert to either a sales call,

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is it to convert to a discovery call? Is it to convert. What's, what is

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the intention behind the follow up? Or if it's to nurture, is it to keep

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people in your world? Is it to check in on them, to see how they're

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doing, you know, that type of thing. That's what you could look at and then

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ask yourself, like, what. How much of this, like

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what's the quantity? Right? Like how. How do I want to do

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this? Like how much of this do I need to do? Okay, because,

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like, if you just sent, like an arbitrary, like, send DM's. Well,

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like why? To who? For what? Right, send DM's because

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that's how you follow up in nurture. Send DM's because you're trying to book coffee

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chats, right? Like, what is the goal? What's the intention? So make sure that

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it has an intention behind it. It's not just some

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random activity, right? So if you have a local business,

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it could be that you reach out to your referral partners. This is something,

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in the five day reset, one of the members in there,

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it has a local business that has a very strong referral network in

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her local area. So her job and her, one of her weekly

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actions is to like continue to touch base with

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her referrals to check in with them and see, like, hey, do you have any

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of this? Or hey, I, you know, giving them further information or doing like a

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master class, right? So you could be setting up a masterclass. It

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could be attending a networking event. It could be whatever it

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is, make sure that there's an intention behind it.

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Okay. So there's a lot of different activities that you could do, but

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make sure that there's an intention behind it. Okay. The

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second thing is, step two is to schedule it

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into your week. Schedule it and make it a

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priority. So find out

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when in your schedule, like find a time

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that you can get this done. All right.

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I started a co working session on

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Mondays for the mastermind group, which is now open

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to, I say the public, but only to people on my email list. And

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or if you listen to this podcast, it's not something I'm going to start promoting

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publicly, like on my socials or anything like that, or on my website.

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Not yet at least. But if you need a co working or

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accountability, you can join the money Mondays. I called it

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money Mondays because I wanted it specific to money

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making activities. Right. It is not designed to come in and

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work on client work or something like that. Although if you have to, you

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have to. But the goal is, is to give a set hour at the beginning

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of the week to get your money making activities done. So whether

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that's to create your content, send those DM's and it's 1

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hour. Which leads me to your money making actions should not

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take more than an hour per week, right? Because first of all, you're only doing

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one or two things, so it shouldn't be that overwhelming.

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And second of all, it's very focused. It's very

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focused and you're doing it effectively, and you're doing it efficiently, so you should be

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able to bang it out in an hour, especially if you have that time

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carved out on your calendar. And that is all you are

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doing. Right? You're not answering calls in between this, you're not texting with your

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clients, you're not doing anything. You're literally sitting down, giving yourself

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that hour and you're prioritizing that time.

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Okay? So I highly recommend whether you join money

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Mondays or not, find. Or maybe you're in another co working,

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find a spot on your calendar consistently

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every week. Maybe you need to do your money make activities on Friday and that

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will lead you to the next week. Right? That's perfectly okay,

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too, regardless of when it is. Maybe it's different every week. That's

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okay, too. But go through a month in advance and

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get those money making hours

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on your calendar. Okay? You can set aside 1 hour

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a week. Again, this is where I talk about inside the framework, the focus,

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visionary framework, about balancing the grind and the goal.

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Your money making activities are part of the goal.

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This is not the grind, okay? These are the things

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that are moving you towards your goal. Right?

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You're shutting off the grind for an hour a

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week and you're focused on the goal.

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That is what we are trying to achieve here. Okay? So step

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one, identify. Step two, prioritize.

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Prioritize them and get them in your.

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Get them in your calendar, okay? Number

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three is execute, right? So you've

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identified it, you scheduled it in. Now you got to actually execute,

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right? Execute every single week.

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And again, don't put too much pressure on yourself. One of the things that I've

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seen people struggle with or where they get kind of out of control, is that

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they try to do too many things, right? So let's go back to my example,

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and I said that I only want to book ten coffee chats a week or

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a month, right? That's all I can fit in my calendars. Ten coffee chats

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a month. So I also said that I wanted to do 20

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DM's, right? So 20 DM's, that's

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80. That's 80. There's a

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good chance I'm going to book more than ten. And then what's going to happen

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is I'm going to get overwhelmed, my calendar is going to get full.

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I'm not going to have time for anything. And so then that's

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where these money making activities start to fall off the rails.

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All right? So execute and

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make sure that you can actually execute it and maintain it, because

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also, too, if I send 20 messages on Monday, there's a good chance

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that Tuesday, Wednesday, Thursday, Friday, those messages are going to continue, right?

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There's going to be some back and forth, there's going to be follow up, there's

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going to be questions. You may have to schedule more calls, right? That's where I'm

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saying these things need to be done weekly. And what I mean by that

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is it's not that you're not going to touch them every single day,

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but you also have to have the space to do that,

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right? So you can't be sending 20 DM's every single day because there then

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would be no time to actually continue those

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conversations or whatnot, right? So you do the money making

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activities once and then all week long, you kind

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of continue to execute on them, right? You set the precedence, you get

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the ball rolling once a week, and then all week long, you

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continue to maintain that you're executing, you're continuing those conversations, you're getting

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those calls booked, you're executing, you're having the calls, you're having the

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conversations, right? So you have to leave your

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yourself space to do that. That's why I say you can't really

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schedule this every single day because then you're not leaving yourself space

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to actually execute and

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maintain it, right? And what you don't want to do is get yourself in a

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cycle where it's like you start, stop, start, stop. You're doing this, you're doing that,

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and then all of a sudden you fall off the rails because you got overwhelmed,

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right? This is a huge struggle that I see for

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most business owners is they go all in like they, they love it, they

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schedule the time, they go all in, they go balls to the wall, and

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then things all start to pop off at the same time. They get overwhelmed, they

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shut down, they burn out, and then it's like, now I got to start the

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cycle all over. You don't really need to be in that feast or famine

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cycle, right? Like, you only need to

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really think about your capacity. Most of us are not

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looking to put a hundred people into a program or

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put 100 people on our calendar in a week, right, or a month

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or anything like that. So, like, you don't need to go balls to the wall

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like even in my example that I gave you, I really only need to send

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about ten DM's, right. Because even

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if two people convert, that's eight per. That's eight

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just from that effort alone, you know, and there's a good chance,

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I know, that more people than to usually

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convert. Right? So again, understanding what

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your money making actions are and then giving yourself

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space in your calendar to actually

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execute when things start to flow.

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Right. That's the whole key there, because if you don't leave that

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space, you're going to get overwhelmed and it's just going to burn out.

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Okay? So step one, identify.

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Step two, prioritize. Step three,

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execute. And then step four is measure

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and track, track, measure what you're doing. Right. So

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if you said you were going to send ten, did you send ten?

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Yes. Okay. Part of the money making

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or money Mondays is I do have some accountability

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trackers included in that where you can state, like, what are you

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focused on? And you can get in there and you can fill it out and

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you can see your progress. Right? So that's a really great way

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to track it. I think accountability is huge. Public

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accountability, I think, is even better. So inside the focus visionary, one

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of the things that I do is I have them like the weekly

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trackers everybody can see because it allows

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people to see that and cheer each other on and whatnot. So anyway,

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measure and track them. Measure. I sent

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ten. I said I was going to send ten. I sent ten.

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Yay. That's your measurement. Now, tracking it would

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be. I said I was going to send ten. I sent the ten.

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I got two booked out of that. Cool, great. Track

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that, right? I did this follow up, I got this

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feedback. I nurtured these people. Here's what I knew, right?

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So, like, if you're in that nurture phase, what are

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they telling you? Is there something going on? Is that, did they give you a

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follow up date? Right? Like update your notes, track your activity

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and then maybe it's scheduling, promoting your lead magnet. You

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know, maybe you're promoting a lead magnet or you're trying to grow your

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email list, like have a starting point and then track

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it. I shared about my weekly

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newsletter once a week and I consistently

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gained one or two subscribers, whatever that looks like.

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Right? So again, your, your, your

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activities are going to look different. How you track them, what you're measuring, your measure

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of success is different as well. But you want to have something that measures whether

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or not these money making activities are truly, actually revenue

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generating. Right? So you can measure them every week as far

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as what you did, the tracking usually is about once a

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month, like, and then taking a look at it and reflecting on it and saying,

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okay, booked. I sent out ten

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DM's a week. I ended up booking two coffee chats a week from

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that. The two people I connected with were amazing conversations.

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They were okay conversations. They led to this. Right? Like, what did it lead

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to? What's the goal? What is your next step? Right,

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so that's what you're looking for as far as your money making

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activities. Okay. It's not just about saying that you're doing all

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the things or that, oh, I do this, I do this, I post on social

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media, I engage, because that's. There's a list of things that

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you could be doing for money making activities. It could be engagement, it could

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be posting, running a masterclass, it could

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be all kinds of things. It could be scheduling sales calls, it

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could be doing meetings. Like, it could be team meetings, right? Could be meeting

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with contractors because that helps

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you gain more clients. It could be attending networking

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events. There's so many things that you've

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got to actually measure them and track it. Like,

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it could be client retention, it could be looking and

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understanding where people are at and what is their next step.

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Right. So as far as your follow up, maybe it's every week, like reaching

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back out to a past client. Do you have a group program? Do you have

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a next step? Like, for me, I've now got this money Mondays co

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working. So it might be to share it with past clients that might

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be part of my revenue generating activities in one of the months

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is like letting people know it exists again, you know, that

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type of thing. So identify, prioritize,

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execute and measure. Those are your four steps, and

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that is what's going to actually help you see the results and

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stay very focused and move you closer to the goal. This is

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the once a week, one action, 1 hour

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that you are taking and setting aside to move towards your goal,

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because the grind usually takes priority. That's

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just the way of the world. That's just the way business happens, is that

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we get wrapped up in the grind. We are reactive, clients need

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us. We get stuck on WhatsApp, especially with all the texting and the voice memos

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and everything that goes through. The client demands, the vendor demands, all

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of these things is part of the grind. So we have to, as

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business owners, set aside that time to say,

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I love you, I appreciate you, but go away for an hour. I have to

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work on growing my business. Right, because you cannot get wrapped up

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in the cycle of the grind because that is where growth

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gets stuck. That is where people get stuck, is they just

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get in this cycle that they cannot get out of. All

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right? So having an identifying your money making

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activities and giving yourself the grace to say, I only have to do them once

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a week. Once a week. I know I'm

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like blowing your mind right now because every other coach has told you, you have

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to do these things every single day. You know, your daily ipas,

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your daily this, your daily that. No, you don't. That is where

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people get stuck. That's where people shut down. That is where people fall off the

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rails because it's not realistic to do these

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things every single day because every day they roll into

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each other, right? Like, you send DM's, you start conversations.

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Those conversations keep going. So you can't be starting

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conversations every single day because after a while

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you're at capacity. And also, if you have clients

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and you're busy and you're executing and you're trying to maintain your

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client relationships, right? Like, you cannot be

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having these DM conversations or following up or doing that every single

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day, all day and still actually maintaining and running the

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business, right? So this is the balance. The happy

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medium where growth happens, where you start to

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see the results is finding the balance and giving yourself the

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priority to focus on these activities and shut everything

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else off for the world. Okay? So

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identify your money making activities. Send them to me if you

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want. If you want some. A little accountability, please, Michelle, at Michelled

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nyo.com. Send them over to me and tell

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me when you're going to schedule them in. Right. If you need help and

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you want that co working, you want that accountability, sign up for money

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Mondays. It's $9, $9 a month.

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Right? Like literally, I just put a small price tag on it just for

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the skin in the game, but it's really just me holding

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space for you and giving you the trackers.

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So find the time in your calendar. Maybe Mondays

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doesn't work. Mondays at noon, maybe that doesn't noon eastern, maybe that

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doesn't work for you. So schedule the time. Go find an accountability buddy. Right?

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Whatever. If you need to do whatever it is, prioritize it and get it

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scheduled, execute them. Don't just

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schedule it, actually execute.

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Execute those actions. Right. Don't just talk about

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it. That's another huge struggle I see is like people talk about all their big

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ideas, but they're not actually executing. Right. And then

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measure and track and then, because you don't want to also get stuck in a

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cycle of doing things that actually aren't revenue generating. Maybe you don't have

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the data to support that says, like, I know if I book

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ten coffee chats, I will book this many clients. Maybe you don't have

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that data to understand the conversion. So this is where tracking is going to

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become really, really important for you because you may have to shift

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or switch what you're actually doing to be

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sure that they are revenue generating. Okay? And that's

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okay too. The in different seasons of your business, in different

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launch periods, in different promotional periods, your money making actions should

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change. And that's very healthy, very normal. So also

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being very aware of what season you're in and what season your

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business is in and what season your clients are in so that you can adapt

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your money making activities to where they're at and where

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you're at in your business. Okay, so I hope this was helpful. You have

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your step by step plan. Go take action. Again, don't just listen,

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go take action. If you need help, you know how to find me. If you

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want help identifying these things, I highly

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recommend the focus visionary strategic reset.

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It will really help you to identify those money making

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activities. It's $197. It's on demand. It's available to you

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whenever you can. Go through it at your own pace. You have access to everything

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for life. I highly recommend that if you're struggling

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or just reach out to me if you if you need a little bit further

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assistance. But schedule this time and prioritize

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them. I cannot stress that enough. I've said it at least 20 times in

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this episode, and I will say it another 20 times if I have to

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prioritize the money making activities, but get very

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specific on what those money making activities are. Okay? I love

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you. I believe in you. Until next time. We'll talk soon.

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Thanks so much for listening today. But remember, now it's time

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to taste action. My goal is to get you results.

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So what is one action you can commit to

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taking this week? Feel free to share it with me in my DM's or

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tag me on your socials. Not sure what action to take? Grab the

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link in the show notes and schedule a strategic power hour. We can talk

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through it together and get you a strategic plan of action. In just 60

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short minutes. Oh, and one last favorite with every

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podcast. Reviews and ratings are what help us continue to show up and

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grow. So if you wouldn't mind, please take a quick minute to leave

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a five star review on Apple or Spotify and. Share this episode with

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a friend. Thanks. Talk soon.

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