If your business strategies worked before but suddenly stopped producing results, you’re not alone. Many growth-stage entrepreneurs hit a point where what used to work no longer delivers, leaving them frustrated and questioning everything. In this episode, we break down why strategies stop working and how to adjust your approach so you can start growing again.

If you’re trying to figure out what’s actually broken in your business, start with the Business Growth Quiz to pinpoint where your strategy needs attention.

There’s a specific kind of frustration that hits when you’ve done everything “right.”

You didn’t cut corners. You didn’t skip steps.

You built your business with intention, strategy, and consistency.

And then one day, it just… stops working.

The referrals slow down.
The content that used to convert falls flat.
The offers that used to sell easily now feel like a struggle.

And you’re left thinking, what the hell is happening?

I’ve been there.

And if you’re in year three, four, five or beyond, this moment is not just common. It’s expected.

Maybe you’re in that place right now.

You’re doing the same things you’ve always done.

Showing up the same way. Selling the same offers. Using the same strategies.

But the results aren’t matching the effort anymore.

If you’re nodding your head, here’s the truth.

It’s not that you’ve suddenly lost your edge.

Something has shifted.

And your job is to figure out what.

Why Your Business Strategies Stop Working

When strategies stop working, most people react in one of two ways.

They either:

• Double down harder on what used to work
• Or blow everything up and start over

Neither one works.

Because the problem is not effort.

The problem is misalignment.

As shared in the episode , strategies don’t just fail randomly. Something underneath them has changed.

And until you identify that, no new tactic is going to fix it.

The Real Reasons Your Strategy Isn’t Working Anymore

Let’s break down the most common causes.

1. Your Offer No Longer Matches What Your Clients Need

Offers don’t last forever.

What worked two years ago might not be relevant today.

Your audience has evolved. Their problems have changed. Their priorities are different.

And if your offer hasn’t evolved with them, it creates friction.

You’ll notice it when:

• You feel like you’re constantly explaining or justifying your offer
• Sales feel harder than they used to
• People are interested but not buying

This doesn’t mean your strategy is broken.

It means your offer needs to evolve.

2. Your Messaging Is Outdated

You might be saying the same things.

But your audience is no longer responding the same way.

Because messaging is not just what you say.

It’s:

• The problem you’re speaking to
• The language you’re using
• The transformation you’re promising

And if your client has evolved, your messaging needs to reflect that.

Otherwise, you’ll keep attracting people you’ve already outgrown.

3. Buyer Behavior Has Changed

This is a big one.

People are not buying the same way they did even a few years ago.

They are:

• More skeptical
• More informed
• Taking longer to decide
• Consuming more content before reaching out

That means your strategy has to adapt.

If your sales cycle used to be two weeks and now it’s two months, that’s not failure.

That’s data.

And you need to adjust your approach accordingly.

4. Your Sales and Nurturing Aren’t Keeping Up

If buyers need more trust, more touchpoints, and more clarity, your strategy needs to reflect that.

That means:

• More consistent sales activity
• Clearer calls to action
• More opportunities for people to experience you

Because people are no longer making quick decisions based on surface-level content.

They want depth.

They want connection.

They want to feel confident before they say yes.

5. You Haven’t Actually Stopped to Evaluate

This is the one most people skip.

Instead of pausing to look at what’s happening, they stay busy.

They keep doing more.

More content. More offers. More effort.

But without reflection, nothing changes.

And the gap just gets bigger.

How to Fix a Strategy That Stopped Working

Here’s where you shift from reaction to leadership.

Step 1: Pause Before You Pivot

Do not immediately:

• Launch something new
• Change everything
• Or double your workload

Instead, slow down long enough to understand what changed.

Step 2: Evaluate the Core Areas of Your Business

Look at:

• Your offers
• Your messaging
• Your audience behavior
• Your sales process
• Your activity levels

Ask yourself:

What’s different now compared to when this was working?

Step 3: Adjust Based on Data, Not Emotion

This is where most people get stuck.

They make decisions based on frustration instead of facts.

But your business leaves clues.

• Where are people dropping off?
• What objections are you hearing more often?
• What’s taking longer than it used to?

Use that data to guide your next move.

How Do You Know What to Change When Your Strategy Stops Working?

• Identify what has shifted in your audience, offers, or market
• Look at where results have slowed or dropped off
• Track your data instead of relying on assumptions
• Adjust one area at a time instead of changing everything
• Focus on clarity and alignment over doing more

The Mindset Shift You Need Right Now

When strategies stop working, your instinct is to do more.

More content. More effort. More pushing.

But more is rarely the answer.

Clarity is.

Focus is.

Data is.

Because this isn’t about working harder.

It’s about working in alignment with where your business is now.

What to Do Next

Set aside 30 to 60 minutes this week.

No distractions. No multitasking.

Look at your business honestly.

• What’s working?
• What’s not?
• What feels harder than it used to?

Then identify one thing to adjust.

Not everything.

One thing.

And if you want help seeing what you might be missing, book a CEO Strategy Call. We’ll identify the gap, adjust your strategy, and create a plan that actually fits your current stage of business.

Full Episode Transcript

Okay, here’s something that I hear from established entrepreneurs all the time of Michelle, I’m doing everything I’ve always done, but it’s not working anymore. And I get it. I’ve been there. I hear you. I’ve experienced it. And the thing about it is, is that it’s so disorienting because 90 % of the time, the people that are saying this are people who have like,

not skip steps. have not taken shortcuts. They have built their business with strategy. They have done the work, right? And all of a sudden those strategies just stop producing results. And so I want to dive into that a little bit because it happens. It definitely happens a lot more. I would say it’s far more common in year threes. like if you’re in your, your third year or above again, I see it again happen usually around year five.

Right. And so I want to talk about like what’s happening that’s when this is occurring. Right. And more importantly, like, what do we actually look at to figure out how to change it and figure out like where the disconnect is so that we can continue to build strategies that are working. Okay. So I’m excited to dive into this one because I do think that there are a lot of you listening that might be feeling very similar to this, that you’re feeling like,

What the frig, everything I’ve always done just not working anymore. We’ve all been there. All right. So we’re diving in. Okay. So first and foremost, I do want to say this really quickly. I am not good at asking you guys to share my podcast. If you love the podcast, if you are listening and you are, you have somebody who you literally just had this conversation with of like, why is this shit not working anymore? I want you to send this episode to them right now.

Okay. Or I want you to share it on IG and be like, Hey, if you’re experiencing this, like dive in and listen to this one. Okay. Because the shares, the reposts, all the things they mean so much and they just help to expand reach. But also for me to continue helping you, because then I can start to see the conversations that are happening and I can create episodes around it. So anyways.

Michelle DeNio (02:19.118)

All right, so let’s talk about what’s actually going on when it’s like, what the fuck, all of a sudden nothing is working, right? And I’m not talking about people who have like never had traction in the first place. I’m talking about things that like we had traction, referrals that used to come in consistently and all of a sudden we’re not getting referrals or content or a certain platform, a certain social platform like worked really, really well. And then all of a sudden it’s not anymore.

Um, we had an offer that had that sold like freaking hotcakes and all of sudden it’s like pulling down teeth to get it to sell. Okay. Sales conversations that like you’re having the same exact sales conversation. You’re not doing anything different. And all of a sudden now it’s, they’re just not, they’re not converting or they’re stalling or things are taking super long. Right.

this is the patterns that I’m seeing, right? These are the things that are happening. And when these things start happening, our first initial instinct is to panic, to create, to shift, to pivot, to do all these things. Try this, try that. This is where we start getting that shiny object syndrome. This is where we start reaching for the bone, like, just give me something, right? Reaching for the life raft of like, okay, maybe I’ll just grab onto this and see if this works, okay? And so we usually go one path or the other. We double down on what used to work.

and it’s like, it’s still not working or we blow everything up and start over. Let me tell you this, is like, neither one of those are a good solution to this problem in this exact scenario, right? So I want you to just know that it’s like, you’ve got to first and foremost, like recognize the pattern and then pause, stop yourself from freaking spiraling into an abyss that you cannot get out of.

Right. And then really think about it. Okay. And I’m going to talk about the areas that I start to see of like, it’s not necessarily the strategy. could be in one of these other areas that I think is the problem. Okay. So first and foremost, I see a lot of times is that your offer, right? The offer just maybe is expired. It’s no longer serving the right fit. It’s no longer, you know, the solution that people need. Right.

Michelle DeNio (04:32.754)

Not every offer has this like indefinite shelf life, right? When you look at people who have been in business five, six, seven, 10 years, myself included year nine, I have very few offers that I have had. Like my offers right now at year nine are completely different than the offers I had at year seven. And they are completely different than the offers that I had at year five.

Now I have the focus visionary accelerator that has been going for two years now, but it looks completely different than when it first started. Okay. And so the offer that was a brainer, a no brainer two years ago, it may just require now this over explanation, this constant state of convincing, this justifying. And if you find yourself in that situation, like I want you to recognize that that’s, that’s a signal that’s information that’s telling you like, hold up.

let’s figure out what’s actually going on here. Because again, the strategy around it could still be wonderful, right? But the best strategy is not gonna sell an offer that’s outdated or one that is like expired. So I want you to ask yourself, if you find yourself in this situation, like is this offer solving the problem of my ideal client right now, right? Or is this solving a problem they had two years ago, right?

Because times change, things change, right? Different things come up, life evolves, business evolves. Again, now we’re living in a world of AI, right? And so maybe you have an offer, especially this is a conversation I’m having a lot lately, especially in my community around AI, okay? I gotta be honest, I’m a little over the conversation because I feel like we need to start thinking for ourselves again. I love AI, but like, holy crap. But here’s the thing.

Maybe you are a content or messaging strategist or a copywriter and now it’s like those offers aren’t selling as well because everybody’s using AI. Okay, but maybe you need to shift the offer into how to work with AI, how to teach them that you can’t just put shit in and expect to get excellence out of it. If you don’t have your messaging straightened, if you don’t know exactly what your problems you’re trying to solve, if you don’t know where your

Michelle DeNio (06:57.6)

your ideal client is in their journey and you’re not creating messaging that’s speaking to where they’re at, AI can’t help you, right? And so you may need to shift your offer a little bit because it’s, again, the strategy might still work. All the things that you’re doing as far as selling the offer probably still work, but it could be the actual offer that is wrong or that is no longer working. And so you may have to just shift that, right? So,

Asking yourself like is this offer solving the problem of my ideal client that they are actively trying to solve right now in this moment or is it a problem that a little your couple years old and then the other question is more on a personal side is like is This an offer you’re holding on to just out of sheer attachment Right instead of data. All right

I have been there. I have had offers that are community driven, networking based. I always come back to it, right? I always come back to it, but then it’s like, this doesn’t work. This strategy is not working. And so I do get like emotionally attached to certain offers and I want them to work so badly because I know and I see the importance in them. But if it’s not what my ideal client is needing right now,

I can’t convince people of that, right? We talked about that in another episode. You can’t convince people. You’ve got to get out of this energy of convincing, right? So retiring an offer is not failure. Evolving an offer is not failure. I’m going to talk about that in next week’s episode around evolution of offers, positioning, all the things, but keeping the wrong offers on your like inside of your offer ecosystem.

is the wrong move, right? At some point we have to look at it and go, okay, you know what? This is not working. This is not working for where I want to go. Remember, you’re talking and saying like, everything used to work and now it’s not. Okay, well, you have the information. So is it really truly that you’re just holding onto it because you feel so strongly attached to it? Or is it like, I really just need to let this go or change it, right? Or just evolve it, okay? And then,

Michelle DeNio (09:20.436)

in that same vein is that your messaging may no longer be attracting the client that you want. Again, I’m gonna talk a lot about changes in positioning on the next episode. This is something I am personally experiencing, okay? So the next episode’s gonna be very personal. But thinking about it from this perspective, it’s like same messaging, different results, right?

You’re saying the same thing, you’re doing the same thing, you’re posting in the same way, you’re showing up in the same way, and it’s like, it’s just not working anymore. I used to, I have clients, I’ve had this conversation with them, like, I used to be able to put a post up and do this, this, and this, and it would draw people in immediately. Okay, that was a couple years ago. You’ve changed, your clients changed, economic structure has changed, the buying behavior has changed.

There’s so many things that change, right? And we can blame all of those. We can blame the algorithm. We can blame the economy. We can blame buyer behavior and discernment and all of the trust economy, this, that, whatever. At the end of the day, take radical responsibility and really look at and go, what are you doing to adapt to all of those things? Because those things are all outside of our control. But we have things that are within our control, right? And our messaging is something that we can control, okay? So if you are using the same messaging and getting…

different results, AKA not the results you want, right? Then you have a relevance problem, okay? And I want you to understand that messaging is not just about your website copy. It’s the problem that you say you solve and it’s who you say you solve it for, okay? It is the language you are using to describe the transformation, all right? And as you evolve and as you grow,

your transformation should change, right? When I first started talking about the focus visionary accelerator, I talked a lot about clarity, focus, having too many ideas, executing on all of them at the same time. But as things have evolved, as my client has evolved, as I’ve gotten different research and done different market research and really looked at it, truly,

Michelle DeNio (11:38.914)

The clients that are, am attracting and that I want to attract into FEA are in this place of like, they are revenue plateaued, right? Meaning they’re in this situation, they’re doing what they always did. It’s not working. Revenue is not changing. Things are not growing and they don’t know what the frig to do. They don’t know what else to do. Right? And it’s like, I’m beating my head against the wall and I don’t know what’s, I can’t see right in front of me.

what I need to change. Okay. That’s the transformation. so, well, that’s the, that’s the problem, right? The transformation is adjusting messaging, adjusting pricing, adjusting your pipeline, seeing where all these things are and doubling revenue, right? That is what is happening on a regular basis. Like they are revenue plateaued. They cannot get past where they are. And when they come out of FEA, they have doubled their revenue. Most of them. I’m not going to put a guarantee around that.

Most of them have doubled, if not tripled their revenue because we created the strategy. We found the solutions, yada, yada, yada, right? So again, you’ve got to speak to the problem that they are having right now and your offer needs to. like, again, same offer, slightly different messaging, slightly different positioning. It changes everything, right? It changes the strategy. So if you wrote your core messaging a couple of years ago and you have not revisited it, right?

you may start attracting a version of your client that you have outgrown. And I want to talk a little bit about that because I think a lot of us, myself included, and I’m going to dive again, this, this, these episodes are all so relevant because I’m in it with you. I always tell you guys that, but I’m in it with you. I’m just further along in my journey than some of you. But like, again, we all come up against these same things. Right. And so

It’s okay to outgrow your audience because there’s somebody else that’s going to step in and serve that previous audience in that way because that is where they are at in their business. And that is what works for them. It’s just a kind of, it’s like the circle of life, right? Like if you think about it, it’s like you outgrow somebody, somebody else comes in, you know what I mean? There’s just this constant ebb and flow and like, it works beautifully together. Like we are not designed to stay in one place. We are designed.

Michelle DeNio (14:04.61)

We are meant to evolve, we are meant to grow because there’s always somebody new coming in, right? There’s always gonna be new people, there’s always gonna be new business owners. So it’s okay, like don’t feel like you’re leaving anybody behind because guess what? Somebody else will pick them up, all right? So I want you to ask yourself, where is my ideal client right now? And am I speaking to them with the problems they have now? Not even the problem that they had six months ago, not even the problem they had a year ago.

life and business change at a super fast pace and we have got to be keeping up on it, right? I don’t know how long I’ll be able to use the messaging around pricing, pipeline and sales and revenue plateaus. That messaging is working right now because I’m seeing a lot of it. Again, that may totally change next year when I’ve worked with all my clients, their pipeline is not an issue, they are not revenue plateaued and now…

Their issue may become that they need to scale and that they need to hire and that they are at a different point, right? I want my clients to grow. I am growing and I want to grow with them, right? And in order to do that, I need to be speaking to the problems that are front and center in their moment right now. Not, could be this, could be that, could be this, could be that. This is very difficult. Messaging is not my thing.

That’s why I brought in a messaging expert into FVA because I am not a messaging expert, but I can see where it holds people up. I am a strategy expert and I can see where this is affecting people’s strategy because again, it’s not that what they’re doing is not working. It’s that they’ve outgrown it, right? Okay. And then the third one I see a lot is market shifting, right? Buyers are moving differently.

And again, we can blame this, we can get annoyed by it, we can make excuses for it, we can do all of those things. I see a lot of people that use it as an excuse. Well, my sales are slow because buyer discernment is different. Buyers are taking longer to decide. Okay, that’s wonderful. And it’s true, right? Buyers are taking longer to decide. They are doing more research. They are more selective. They are more skeptical. I am here with you. I am that buyer, right?

Michelle DeNio (16:22.956)

So if your average sales cycle used to be two weeks and now it’s two months, right? That’s not like a personal failure. That’s just something you need to work with, right? And this, again, we come back to the episode around conversion rates and this is where you know like the length of time it’s taking people to convert the lead and conversion tracker that I created.

gives you that information. It tells you like when they entered your pipeline to when they converted. So you can see the length of time. We talked about it in the last episode about how like I had people that converted within four weeks when I met them in person versus somebody I met online that was like almost nine months, right? So again, having that information and utilizing it, okay, buyers are moving differently, but how are you adapting and changing your strategy to how buyers are changing?

Right? Or are you continuing to do the same exact things that you always did? And then again, wondering why it didn’t work. You’ve got to be keeping up with this stuff. Right? So do you even know one of the things that I would really look at is like asking yourself, like, do you know how your specific audience has shifted? What is actually shifted for your audience? Because what’s shifted for my audience might be completely different for you. Right? There might be more urgency and they might need faster and they might want to make

bastard buying decisions and you’re over here drawing out your pipeline and drawing out the sales strategy for freaking ever when they’re over here like, just want to make a decision. That is also a problem. Like the amount of people I see sometimes that have this incredibly long sales process. It’s incredibly drawn out. It’s multiple steps. And there are people that are like, I’m a fast action taker. I need this problem solved right now. And they don’t want to waste all that time. Right? And so are you losing people because your sales process is too slow?

Or are you potentially just not seeing the results because you have not shifted your strategy a little bit, right? So take notice, are they asking different questions before they buy? If they do, utilize that in your next sales conversation. Utilize that in your content, utilize that in your emails, your podcasts, wherever you’re putting content out, in your conversations, right? Like what questions are they asking and how can you start to use them to approach them upfront? Have their objections changed?

Michelle DeNio (18:44.694)

I’ll give you an example of this, is in FEA, you know I have the pre-recorded video, or maybe you don’t know, because I’m going to tell you. So Focus Visionary Accelerator is my premium signature offer. It’s all in, right? It’s your direct access. It is the highest level of access you can get to me. And inside of that, there are some pre-recorded modules where you go through the worksheets, right?

I have had a lot of objections around, am so busy, I don’t have time. I do not have time to sit here and watch these videos and fill these worksheets out, Michelle. I just need to work through it. Okay, so I have created a solution for that, right? And so I’m using that. When I’ve got that objection already in my head, I already know the answer to it, okay? That is not an objection I used to hear because honestly, a lot of the clients that I had before were not terribly busy, right?

They were not at full capacity. Let’s say that. Now a lot of my buyers coming in are at full capacity. They are overwhelmed. They’re busy and they’re like, I don’t have time to add one more thing to my plate. I totally hear you. Right? So again, are they consuming more of your content too before they ever reach out? So again, if they are consuming more before they’re reaching out, they’re lurking longer, utilize these things in the content. Give them something to lurk on. Hit their objections.

in your content so that they already have the answers by the time they’re ready to move. Right. So again, like you cannot market to the buyer that they used to be this. I see a lot of this. If you came into this game of entrepreneurship during COVID buyer behavior is different. And if you are still using marketing strategies that worked in 2020, 21 and 22, that is why

you are stuck because they are not buying in that same way. So you have to shift the way you are marketing and talking to your buyers and working and creating your process with your buyers. You have got to work with where they’re at now in 2026, not what worked three years ago. Okay. Because the market did shift and we can’t control that, but we can control how we talk to our, how we

Michelle DeNio (21:10.924)

what we can control our sales process, we can control our buyer journey, we can control all of those things. And so sometimes it might just mean that you need to kind of hit these objections because people are doing their own research. So have the information ready and available to them, because I will say, I’m that person. I’m the person that says like, give me all the details upfront. I’m going to do my own research. By the time I come to you, I’m really pretty much pre-sold. I’m just doing a vibe check. So, and I’m a fast decision maker, right?

So really understanding who are your buyers, how are they moving, and how can you make sure that your journey matches up to that, okay? And then in that same regard, you might have a sales journey that’s a little bit longer than you have had in the past. And so your sales activities and your nurturing may need to increase, okay?

So I want you to be honest with yourself here and ask, like, are you doing the same volume of sales activity that you were doing when things were working? And, you know, because what is it taking to get someone to say yes, right? And thinking about it from that perspective. Like, prospects need more touch points a lot of times before they decide. Again, you may not even realize that they’re consuming your content.

I have had this multiple times where people are like, they’ve listened to the podcast, they join Backpocket Insights, they’re reading my emails. They might not have even joined Backpocket Insights because again, they’re just consuming content at this point. So they’ve had all these touch points before they even reach out, okay? They want more value. They want a lot more value before the ask. Again, we are beyond the point of being sucked in by good sales copy.

Um, even just, I’ll give you an example of this is like, I was looking at a $33 offer off of Tik TOK. Normally it would have been like a hundred percent. Yes. I’ve been like, yeah, that’s 33 bucks. But I actually was like, I went back and I was like, let me watch some of his videos. Let me see what he’s talking about. Let me, let me hear his voice. Let me see what he’s doing. Let me go look at his videos. None of them have any comments. Let me go to his website. Let me go to his socials again. Like, yeah, it’s only $33, but I don’t want to waste my time more than anything.

Michelle DeNio (23:32.046)

And so I want to see like, is this guy even legit before I just say yes, right? That’s where you’re seeing a bit of a difference. so again, like sales activity needs to increase and you’ve got to be, you’ve got to be clear about it. This is something I’m seeing a lot is that people are hiding the sale or they’re burying the call to action, right? It’s like,

There’s all of this talk in front of it and behind it and all of these things versus just being clear of like, here’s the way that we can work together, right? It’s like, if you’re thinking about this or if you really want more information or here’s something to think about, right? No, people are scrolling, they’re reading, it’s too much, right? So can you give it to them clearer, right? Like that is something I would look at with your sales activity. And then…

With your nurturing, again, I am saying this all the time. People want to experience you. People want to know that you care. People want to know that you see them and hear them. So I want to ask you, like, how are people actually experiencing you before they buy? Right. That’s why I don’t edit this podcast out too much, because I want people to experience me in my whole form. Right. Like the tone of voice that you’re getting on this podcast and the way that I talk and how fast I talk and all of those things.

It’s the same exact way you’re going to get me inside of FEA on a call or in a WhatsApp message. I want people to truly have an experience. anytime somebody is considering working with me, I always tell them, listen to my podcast. If you haven’t listened to my podcast, go listen to it. It’s either going to resonate or it’s not. You’re going to vibe with me or you’re not. And that’s OK. But I’m giving them a chance to experience me. I’m hosting conversion events. I’m sharing my knowledge.

If we’re having a sales conversation, I often will give them a few key takeaways, things to think about, things to look at. I’ll give them a couple strategies up front before we even start working together. Okay. Because I know that people need that. I will touch base with them. I will send them a message. I’ll just check in with them. Right. I want you to really think about that. Are you only nurturing people after they become a client or are you nurturing people and giving them an experience with you prior?

Michelle DeNio (25:47.406)

to them saying yes, because experience is now part of your sales strategy. And maybe it didn’t need to be before, but it does need to be now, right? It’s not a bonus. It’s a differentiator because a lot of people aren’t stepping into this. And so how are you nurturing people, keeping them in your world? How are you letting them know that you hear them, you see them, you remember them? How are you making sure they remember you, right? Like really thinking about that is like,

really looking at like your sales and nurturing activity. Is it the same or does it need to increase? I highly bet that your sales activity and your nurturing needs to increase. And I’m talking like you need to be selling multiple times a week because again, people are not consuming content the same way they used to. And they’re also not in it to like guess, right? We don’t need to beat around the bush. Don’t make me go dig for the information.

The second I have to dig for it or try to figure it out on my own, I’m out because I’m busy, I’m overwhelmed, I’m overstimulated, I’m doing things at a million miles an hour. I don’t want to have to go dig for this shit, okay? So really look at that and see like, are you burying the lead in a sense, right? Are you burying the call to action? And people just don’t freaking know how to work with you, okay? And then the last and final point I want to make is that one of the…

Biggest problems with my strategy’s not working. I don’t know why most people don’t ever stop to just evaluate. Okay? Like, okay, the strategy’s not working. These are the things that used to work and they’re not working right now. So again, we talked about in the beginning, some people just double down and continue to put more effort into like what used to work and then wonder why it’s not, right?

And then other people just abandoned ship, but like the power is in really sitting with all of it and looking at it and seeing like what ties all of this together. What ties it all together is just tracking the information, right? Tracking what is happening in your business in real time, reviewing what is working and what is not working on a consistent basis. That’s why literally inside of the Focus Visionary Accelerator, we do this every single month and I

Michelle DeNio (28:07.83)

I never tell people like, if you don’t come, you’re going to get in trouble, right? Cause I can’t control other humans. But when people say to me like, Michelle, there’s a lot of calls on the calendar, which ones are the most important? It is always the reflection and planning event in the month. I’m like, if you could attend nothing else, come to this one event every single month, because it gives you the pause. is built in.

so that you have the time and the space to just sit and go, okay, here’s where I’m seeing a disconnect, okay? But if you don’t do this, which most people aren’t, they keep carrying on, they keep using the same playbook, right? But you’re operating in a different market and you’re wondering why your results have not changed, okay? That’s why the core of everything I do, especially inside the Focus Visionary Accelerator is

looking at facts, tracking data, and doing the review. Because that cadence is what keeps your strategy alive. It’s what keeps your strategy responsive. It’s what keeps the strategy proactive, right? So that you don’t come up against this like, what the fuck? What is going wrong? Why is this not working? Why am I beating my head against the wall? Why am I doing everything that I have always done and it’s not working anymore?

Because there’s just things that need to change. business is constantly evolving. And as much as we, you know, there’s people out there that are always preaching that we need to be consistent and do the thing and stay consistent and stick with something long enough. Yes, I believe in that too. But we also have to know when something is like, Holy shit, things have shifted. Things have changed. This is not what my buyers need right now.

I have got a new offer that I am launching out based directly on something like based on what I am seeing in the market. And this is not an offer I have had for, I don’t know, four or five years now. It’s not something I, it’s not an offered style that I have had in four years, but markets changed and I’m seeing a need for it again. And so I created it and I’m bringing it back. I don’t have any data to whether or not it’s going to work. Not yet, but I have data support.

Michelle DeNio (30:33.026)

that says people have asked for it. Right. So again, right. Taking a look and just sitting with it and evaluating it is really going to help in the sense I know people look at and go pause. I don’t want to slow down. Right. But if you don’t slow down, the plateau just continues to linger. Right. Because you’re continuing to operate from a place of I don’t freaking know what’s going on. Right. So I want to ask you like

When is the last time you’ve stopped and evaluated? Don’t just get frustrated that things aren’t working. I get it, I’ve been there. I’ve been in that place of like, what in the actual F is going on? Why is this not working anymore? Even conversion events, I have hosted conversion events for nine years and they used to work swimmingly and then all of sudden they weren’t working anymore.

So I had to shift the positioning. had to shift how I’m operating them. I had to shift how I’m running them, okay? So I want you to really sit down for a good 30 to 40 minutes and ask yourself, what has changed in my offers, my messaging, the buyers, my activity level, right? All right, because strategies don’t just stop working for no reason. There’s always a reason.

There’s a reason why they stop working. Something shifted, whether that’s in the economy, the market, you, your client, right? A lot of times it’s you that shifted, right? It’s that evolution and you’re, you’ve kind of outgrown things, but yet you’re still kind of, you got one foot in this pond and one foot in the other pond. And you’re kind of like, why can’t I swim in both? Cause you can’t swim in two different ponds.

Right? But that’s a lot of times what’s happening is that you’re still kind of operating in two different spaces and that is going to keep you stuck 100 % every single time. Okay. Your job as the CEO is to figure out what it is. And if you can’t figure it out, that’s why you have people like me in your world. Right? Because that’s my job. My job is to help you figure it out. All right. But I want you to end with this mindset shift.

Michelle DeNio (32:56.642)

I want to end with this mindset shift of when strategies stop working, our natural instinct is to do more, more content, more offers, more hustle. But more is very, very rarely the answer. Okay. It’s clarity, it’s focus, it’s data. Okay. So give yourself that time and say, here’s what’s changed.

Here’s where the gap is, and here’s what I need to adjust. That is not about tactics. That is truly looking at your strategy. And then, again, if you need help with this, I have a new offer for you. It’s called a revenue intervention. And it is a 90 minute session to look at and see, like, dive deep on one thing.

one thing that is going wrong, right? I call it an intervention because it’s like sometimes we just need somebody else to intervene, right? We just need somebody else to take a look at it and go, what am I missing here? And you may not need a F.E.A. right now, right? You might not need an intensive right now. You just need something like, I need this. I need help with this situation right now. I need you to intervene. I need.

you to just see what’s going on. So it’s called the revenue intervention. It’s a 90 minute session. the link is in the show notes. There is a discount code in the show notes for all of my podcast listeners. so again, you got to click the link through the show notes in order to get the discount, but it’s there. It’s a 90 minute offer. Again, take a look at it. It’s, normally priced at seven 50, but again, there’s a discount. not going to tell you what the discount is because I want you to look at it. I want you to go click the link.

But yeah, if you’re feeling like, Michelle, I’m in this exact situation and I know, I know it’s my offers. I know it’s my messaging. I know my sales strategy is off, right? Like let’s figure out, we’re going to focus on one thing. Likely it’s going to blend into some of the others, but we’re going to get dialed deep on that one thing. And then we’re going to create the strategy around the rest of it. Okay. So if your revenue is plateaued, if your strategy is it worked and now it’s not the revenue intervention was created for you. All right.

Michelle DeNio (35:19.564)

So again, if you love this episode, if somebody else needs to hear this, if you have a friend that is in this situation where you’re having this conversation with your best bestie over and over, share this episode with them, leave a review, go share it on Instagram. I love all the things. All right, so until next time, I love you, I believe in you, and I will talk to you soon.