If you’re trying to scale your business but feel like you’re spinning your wheels, this will shift how you think about strategy. Many service-based entrepreneurs jump straight into tactics like content, offers, and marketing without ever getting clear on where they’re actually going. In this episode, we break down the one thing most founders skip before scaling, and why it’s the reason growth feels harder than it should.

If you’re unsure whether your current strategy is actually moving you forward, start with the Business Growth Quiz to identify what your business needs next.

I used an analogy recently that I hadn’t used in a long time.

And the second it came out of my mouth, I thought…

Why did I ever stop saying this?

Because it makes everything so clear.

Scaling your business is like planning a cross-country road trip.

And most of you?

You’re driving. You’re moving. You’re putting in the hours.

But you don’t actually know where you’re going.

Maybe that feels a little too accurate.

You’re doing all the things.

Posting content.
Launching offers.
Trying new strategies.

And yet…

It still feels like you’re going in circles.

That’s not a motivation problem. It’s not even a strategy problem. It’s a clarity problem.

Why Most Founders Struggle to Scale

Here’s what I see over and over again.

People say they want to scale.

But when you actually ask them what that means…

There’s no clear answer.

“I want to hit six figures.”
“I want to grow.”
“I want more clients.”

Okay… but what does that actually look like?

Because without clarity, you cannot build strategy.

And without strategy, you’re just reacting.

This is exactly why so many business owners feel like they’re spinning their wheels, they’re moving, but not in the direction that actually gets them where they want to go.

The One Thing You’re Skipping: A Clear North Star

This is where everything changes.

Before you think about scaling…

Before you think about strategy…

You need a clear destination.

Because “I want to scale” is not a destination.

It’s a statement.

And statements don’t give you direction.

Why Vague Goals Keep You Stuck

Let’s use the road trip analogy.

If you say:

“I’m driving to California.”

That sounds clear.

But it’s not.

Because:

• Where are you starting from?
• Where in California are you going?
• How long are you giving yourself?

Without that clarity, you can easily end up somewhere completely different.

And the same thing is happening in your business.

You’re working. You’re moving. But you’re not actually getting where you want to go.

What a Real Scaling Goal Actually Looks Like

This is where you shift from vague to strategic.

Instead of:

“I want to grow my revenue.”

It becomes:

“I want to add $2,000 in recurring revenue every month.”

That’s a real destination.

Because now you can:

• Build a plan
• Measure progress
• Make decisions

Everything becomes clearer.

Why This Changes Your Entire Strategy

Once you know your destination, everything else falls into place.

Because now you can ask:

• What offers support this goal?
• What sales process gets me there?
• What actions actually matter?

And more importantly…

What doesn’t.

The Hidden Problem: You’re Following Someone Else’s Roadmap

This is where most founders get stuck.

You see someone else’s strategy.

Their content.
Their funnel.
Their offers.

And you think:

“I should do that.”

But here’s the problem: that roadmap was built for their destination. Not yours.

Following someone else’s plan without understanding where they were going or where they started will almost always lead you off track.

Why Tactics Are Not Strategy

This is a big one.

Because most people are operating at the tactic level.

• Should I start a podcast?
• Should I post on Instagram?
• Should I run a workshop?

Those are not strategies.

They are turns on the road.

And if you don’t know your destination…

You can take all the turns you want and still go nowhere.

The Difference Between Strategy and Tactics

Let’s simplify it:

• North Star = Where you’re going
• Strategy = The route you take
• Tactics = The next turn

Most people skip the first two. And then wonder why the third one isn’t working.

Why You Feel Like You’re Spinning Your Wheels

Because you are.

You’re:

• Taking action
• Trying new things
• Following advice

But without direction.

So instead of moving forward…

You’re moving in circles.

And that’s exhausting.

How Do You Know If You Don’t Have a Clear Direction?

• Your goals feel vague or generic
• You’re constantly switching strategies
• You say yes to opportunities without filtering them
• You feel busy but not productive
• You’re unsure if what you’re doing is working

The Power of a Clear North Star

This is where everything gets easier.

Because once your destination is clear:

• Decisions become faster
• Strategy becomes obvious
• Distractions become easier to ignore

You stop asking:

“What should I do?”

And start asking:

“Does this move me closer?”

The Shift That Changes Everything

Scaling doesn’t start with more strategy.

It starts with better clarity.

Because you don’t need more ideas.

You need a clearer direction.

What to Do Next

Take a step back and look at your business honestly.

Ask yourself:

• What is my actual goal right now?
• Is it specific enough to plan around?
• Do my current actions support it?

Then refine it. Make it clearer. More specific. More measurable. And build from there.

If you want help defining your North Star and building a strategy that actually supports scaling, book a CEO Strategy Call. We’ll map out your destination, your strategy, and the exact steps to get you there.

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Resources Mentioned in This Episode:

• Business Growth Quiz
• Book a CEO Strategy Call
• Focused Visionary Accelerator
• Lead and Conversion Tracker

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Full Episode Transcript

All right, I’ve got an analogy for you today. And it’s an analogy I used to use all the time. And then for some reason, I stopped using this analogy. And then I was teaching a workshop and it just came out of my mouth again. And I was like, why did I stop using that? Because it’s so easy for people to understand. And the analogy is treating your business and your strategy and your scaling plan the same way you would treat a cross country road trip. And most people are not, right? Most people, when you’re planning a cross country road trip.

Most people do not literally just get in their car and decide they’re gonna drive across this country and have no destination, no GPS, no map, no plan, whatever. Now, I know that there are some people who will do that. but for the most part, we would not, right? And we would likely never get to our destination because we have no plan. We have no idea how we’re gonna get there. We don’t know what route to take, nothing. We could literally find ourselves driving.

In a complete circle over and over and over again. And honestly, I see this all the time in business as well, where literally you’re just driving in circles. It’s the same because there is no clear destination. So, yes, you’re making forward progress, however, you’re not actually moving in the direction that you’re trying to go. And that’s why people start to burn out. That’s where this like.

You start to feel like, why am I spinning my wheels? Because you quite literally are. You’re just driving with no destination. And so you’re just ending up in the circle after circle after circle. So that’s what we’re diving into today. Be prepared for a lot of analogies, but the analogy makes sense. And it’s one you’re going to be able to relate to and one that you’re going to easily be able to implement and use moving forward. Okay. So that’s what we’re diving into today. All right. So one of the biggest things that I see again is.

It’s about the destination, right? If you literally were trying to say, I want to drive from Florida to California, that’s a that’s a pretty decent destination, right? Like if you put it into your GPS, it’s gonna drive you to California. But California is a big state and Florida’s a big state. So where in Florida are you leaving from? Because you got to get out of Florida, right? Like where I’m from, if I just started driving west, I would literally end up in the Gulf of Mexico. So that doesn’t work.

Right. So I have to be clear with where I’m starting. And I have to be super clear where I’m going because if I’m trying to get to San Francisco, I don’t want to hit me down in San Diego. Right. Like that’s a big difference in where you’re going. And it could be like a huge, massive jump, right? Like if you’re trying to get to San Francisco, you’re not just saying California. Right. So again, like this is part of the problem is I see people setting these destinations per se that are very vague.

Right. I want to hit six figures. I want to scale. Well, what the fuck does that even mean? Right? Like scale to what? And why? And where the hell are you going? And what is it gonna what does it mean when you get there? And quite honestly, how do you know when you’ve gotten there? Right? If that’s the thing, like I wanna hit six figures. You wanna hit six figures in revenue? You wanna pay yourself six figures? You wanna pay yourself six figures plus have six figures in revenue, right? Like again, it’s not.

Clear enough. And that’s the problem. And this is why you might be circling and you might be getting close, but you’re not getting there because you really have not given yourself something specific enough that you can plan around. Okay. And this is why I call it a North Star because to me, it’s like you got to have that North Star in your business. You got to be able to know exactly where you’re going. And it has to be so ridiculously specific.

Because once it’s specific, then you can start to plan all of the different ways and routes and things that you can do in order to get there. Right. So if you literally are like getting in a row, you know, going on a road trip, right? You got to know where you’re going. You got to know exactly how long it’s going to take you. You got to decide: do I want to take the fast route or the scenic route? Where you’re going to stop along the way. Are you making some detours? Are they on the way?

Right? Are you willing to invest in some tolls to get there faster? Right. So think about that from a business perspective. Right. Like, where are you at? Where are you going? How long are you giving yourself to get there? Right. So again, like I’m trying to scale. Like if you just said I want to scale or I want to hit six figures. Okay. When in the next five years do you want this to be like the super slow, steady, sustainable?

Is it that you’re trying to hit 20K months and you’re at 15k months? So it’s not that big of a jump. Are you trying to pay yourself 10, you know, $10,000 a month? And if so, where are you currently starting from? Again, and like, are you wanting to build slow and sustainable and kind of like try things out more scenic, like the scenic route? Or are you like, I just want to get there in the fastest route possible and I’m willing to invest into it?

To get me there. I’m willing to invest in the people or the systems or strategies or whatever I need in order to get to this destination the fastest, right? That’s what I mean by having it some like a destination that’s so clear. Because again, like if you’re driving from Florida to California, you’re not getting there in one day. It’s not possible. It’s more than 24 hours. So even if you didn’t sleep, it still can’t happen in 24 hours, right? You’ve got to know exactly like what is it actually gonna take for me to get there? Because again, a lot of times.

What I see happen in business is that people are setting up a goal or a destination per se, and they’re giving themselves an inadequate amount of time to get there, right? And then wondering why they’re like, why isn’t this happening? Why isn’t this happening? Well, quite honestly, it’s not even physically possible, right? Like, it’s not physically possible to drive from Florida to California in one day. It’s more hours than you physically have. And again, that’s what’s happening. You’re out of capacity, you’re working.

It’s you’re you’re working with a goal that’s not quite there yet. And that’s what I mean about having this so specific and knowing so that you can plan backwards. Because once you have your destination, you can work backwards on everything else. So again, your destination is going to determine the plan, the strategy, the where you’re going, how you’re getting there. But if you don’t have that, you’re not going to be able to figure that out. So this is like some examples of hyper specific.

Destinations. Okay. I have one client right now who originally came to me and was like, I think my big North Star is, I just want to pay off debt. And I’m well, what does that mean? And how the hell are you even going to get there? Are we talking about paying off $5,000 of debt? Are we talking about paying off in saving and then putting a big chunk on debt? Are we looking at paying a hundred dollars a month towards debt? Like, what does that even look like? Because how can we plan for that? Right. And then we decided because she wants to go fast and furious, right? She’s

wanting to really hit this goal hard. And so her goal, her North Star, is to pay a thousand dollars a month off on her debt from her business on top of what she is currently paying herself. So we had to first and foremost figure out how much she’s paying herself and, you know, if that number was enough. And then we had to add an additional $1,000 on top of that to accommodate for her goal, her North Star.

And then once we knew that, we had a number, right? Now we’re working with a solid number, a solid destination. We know exactly what that looks like. And we know exactly how we’re gonna do it. And meaning, like for every invoice that she receives in and stripe payments, she’s gonna take a percentage of that and put it to the side so that at the end of every month she can pay this thousand dollars in debt. Right. Like that is what I mean by so specific. And then from there, you can then backwards plan.

How many clients? What’s the sales process? Are her offers in alignment? Is it even possible? Right. Looking at it through that lens. Okay. And so again, another hyper, hyper specific example would be booking four discovery calls a month. I had a client who knew if she could get four discovery calls a month that she could convert on average, I think it was 50 or 75%. So two to three a month, and that would keep her busy because she’s a project-based business owner. So she has a high turnover of.

you know, she’s got that high turnover with project-based business. And so she knew that she needed to be focusing on four calls per month and doing and taking the action of like, okay, what does it look like to actually book those calls? Again, hyper specific destination so that you can determine your route. Now here’s the other mistake I see happen all the time. And using this analogy again is saying like

I just want to hit six figures, and somebody else is saying, I want to hit six figures, and you guys do the exact same thing when in reality one of you wants to hit 20k months and one of you wants to hit 10k months, and those two strategies are completely different. Or if you have somebody that’s scaling to 30k months, but they’re already sitting at 20k months, that strategy and that route to get there is going to look completely different than somebody that’s sitting at maybe 5K trying to get to 10 or 12k a month. Okay. And

This I see all the time is somebody says, like, okay, here’s the roadmap, right? We even use this word all the time in business. Like, here’s the roadmap. Well, whose roadmap is it? Again, this is like me saying, like, yeah, I want to drive. I’m I’m gonna get in the car and we’re we’re gonna take this cross-country road trip and we’re gonna go out west. And somebody’s like, my gosh, we just did that. And here I can give you our roadmap. I can tell you everywhere we stopped and blah, blah, blah.

Come to find out that they took this slow and scenic route because they’re retired, whatever. And next thing you know, they stopped every day at a different state. They explored, they stayed two, three days, whatever. And you’re over here like, what the hell? Why am I not getting where I want to go? And you’re just literally following somebody else’s plan, following somebody else’s plan, knowing no idea what they’re actually doing, what their goal was. This person’s goal was to see the United States, to see all the different states, to explore, to be scenic, right?

Maybe yours is like, I just want to get there and then I’m gonna go and make sure that I’ve got I’m setting up for business, whatever it is, right? Like I’m using these analogies, but again, you’re you’re taking somebody else’s roadmap without really clearly understanding where the hell they were going or where they were starting from in the first place. And then wondering, like, why am I not getting where I want to go? Well, because it’s probably not set up to get you where you want to go, right?

And again, like you’ve got to know your destination. You’ve got to know what is important to you. Is time more important to you? Is freedom more important to you? Is fast more important to you? Right. You’ve got to think about that and have very clear expectations so that you can create your roadmap, so that you can create your plan, one that works with your life, your capacity. Okay. Because if you don’t, you’re literally just borrowing somebody else’s strategy.

And it may never lead you where you want to go. Okay. That’s the thing, is it may never get you there. And that’s why to me it’s about having a North Star, something that is specific to you. And when you have a North Star so clear like this, I want to pay $1,000 a month towards my debt, in addition to everything I’m currently paying myself for.

Everything becomes so clear whether it’s a yes or a no. If somebody says, Hey, do you want to invest in this? Nope. Right now, we’re paying off debt. Hey, is do you want to go here? Do you want to attend this event with me? Do you want to try this? Do you want to do that? Nope. Right? Like it is so freaking clear that you know exactly what you’re doing and you know what actions are going to get you there. That when somebody comes out,

At you or some shiny object because we are all seeing it, we’re getting inundated, some new thing comes your way, and you’re like, my gosh, that sounds like a great idea. And but you really quick and in that real quick minute can do that check-in of like, does this get me closer to my North Star? Is this keeping me on my path? Is this keeping me on the fastest route from Florida to California? No stops, nothing, right? Like, we’re not stopping for scenic route, we’re not visiting all the different states. Like, my goal right now is to get from Florida to North.

Or Florida to California. So if somebody says to me, like, my gosh, while you’re on your road trip, why don’t you come to North Carolina? Well, no, that’s not part of the strategy right now. That’s way the frig out of the way. That’s gonna take you up off of way the hell out. And next thing you know, you’re gonna end up on a completely different road trip and you may literally never get to California again. Okay. So that’s the thing of like, does this decision move you closer to your destination? So it becomes like, should I launch this offer?

Does it get you closer to your destination to that North Star? Yes or no. Should I hire this team member? Does it get me closer to my destination? Yes or no. Right? Should I start this podcast? Should I join this mastermind? Right. Like we get these thoughts on a daily, all day long, all every day, all day. Right? It it, I cannot tell you how easy it is when you have a clear North Star, right? Like,

Right now, currently my North Star is to add $2,000 a month reoccurring revenue every single month. I’m not talking project run money. I’m not talking cash injections. I’m not talking any of that. I’m saying I want to continuously add $2,000 a month in recurring revenue month after month after month after month. So it compounds two compounds to four, four compounds to six, six compounds to eight, right? Like every month. And so I can now look at it and go, is this gonna get me closer to 2K?

Reoccurring, right? So if I create a bunch of one-off offers, cash injection style offers, my immediate thing is like, is this getting me closer to reoccurring, or do I need to promote the tiered system for FEA? Which, by the way, if you have not seen the new tiered offers for the Focus Visionary Accelerator, click the link in the show notes. There is now three tiers to entry into the Focus Visionary Accelerator. I’m so excited about it because what I really want is for

Everybody to have this framework. And this is step two. This is the North Star. This is step two in the framework because it is that important. It is like it’s it drives everything else. and I wanted everybody to be able to have access to it. So now there’s a light tier, there is a mastermind tier, and then there is a private tier. so I’m gonna link it in the show notes. Go check it out. I would love to have you in the light tier.

if that’s a great starting point for you, of course, I’d love to see you in the mastermind. But again, if you’re looking for a lower entry point with less commitment, it’s got a much lower commitment, definitely go check out those offers. Okay. But again, to my point of like they’re created and they are recurring revenue. So they are working very well with my North Star right now. So again, if I get this harebrained idea of like, I think I want to create this workshop, I think I want to do this, I think I should do this.

Let me let me put out this cash injection offer. My immediate response is, is this getting me closer to recurring revenue? Because all of those things could lead to recurring revenue if they are entry points into those FEA offers. But if they are not entry points and they are true standalone offers, then they are not going to get me closer to my $2,000 a month. However, once my $2,000 a month is secured, right? Then I can look at and go,

Let’s do a cash injection this month. Let’s try this. Let’s put this out there. Right. Like maybe I run a workshop. Maybe I run a challenge or something, whatever that is, or I have an opening for like some Voxer or WhatsApp coaching or something like that. Right. Where it’s a one off easy peasy, something like that. But not until my $2,000 a month is secured. Right. Again, you see how clear this is. And so it’s like once you know that, literally everything.

falls into place and it’s so simple. And the answer is no, no matter how good the opportunity is, if it’s not moving you closer to your North Star, you don’t say yes right now. It’s like a not right now. Okay. And I think that is so crucial. All right. And here’s the thing I also want to mention is that in the online space, people are obsessed with tactics and they are calling them strategies. Right.

Should I post on LinkedIn? Should I jump on threads? Should I start running workshops? Somebody else said that workshops are really working. I think I want to hand or do start doing master classes. Maybe I should start a YouTube, right? Those are literally just turns, if you think about it. Like if you think again, coming back to our analogy, it’s like, should I take this left? You know how like, like if you are on Google or Waze, it’ll always say like,

You can go this way, or you can take this one. This one’s seven minutes slower. This one’s seven minutes faster, right? Like that’s literally what you’re asking of like turns. Do I want to turn this way and take seven extra minutes? Or do I want to stay on this route and go this way? Right. That’s what these things are, is all these random ideas. Those are literally just tactics. Okay. And so I want you before you get so wrapped up into tactics, think about it from the analogy of like the North Star is where are we going? The strategy is.

What is the best route to get there? And the tactic is what is my next turn? Right. It’s always that like, what is the next turn I need to make? And it’s not all the turns. It’s what is my next best turn? Okay. And most of you are just implementing tactics. What’s the next turn? What’s the next turn? What’s the next turn? And you’re like I said, you’re turning and you’re moving in forward motion.

But you literally could just be taking a left and a left and a left and a left and a left and just going in a square or a circle. Okay. Because you don’t know where you’re actually trying to go. So without your North Star and without the strategy and the route to get there, you’re moving and going in circles. Okay. Now, here’s the thing. It sounds like I’m sure you’re probably thinking, like, that all sounds great. But what happens when life throws you a curveball? Or what if a new opportunity does come? Or what if I want to change my direction? Well, you absolutely can.

Right. I’m not sitting here saying we don’t change the destination. We do. Earlier this year, my North Star was to be my own best client. It’s still my North Star, but I got a little bit more specific as time has moved on. I’m like, okay, now I’m getting really clear on what I want to do from a revenue standpoint. But again, I didn’t want to just say I wanted to increase revenue. It was like, what does increasing revenue really look like? And what am I actually trying to achieve? Well, for me, it’s recurring revenue. Right. So again, strategy is going to evolve. And

It’s detours are gonna happen. I took a huge detour this year. I told you that in the last episode about Q2 was like a massive freaking detour. I was launching offers, doing all kinds of shit. And it’s like, it happens. It happens. But that’s the beautiful thing, is like I literally sat down at the end of the June and I was like, get your shit together, right? Let’s figure this out. You’re way the hell off. And

I did get off the rails because again, I didn’t really have a clear destination because it had kind of gotten super muddied. And so I literally sat down, got a clear destination, created the strategy. I’m right back on track, right? I know exactly where I’m going. And that’s the beautiful thing about it is like it does change. And your North Star can change when life throws you a curveball, right? But the point is that you have a North Star. You redefine the destination.

Doesn’t mean you can’t take a detour, doesn’t mean you can’t decide for a little while you want to go on the scenic route, doesn’t mean that for a little while you don’t want to stop and just enjoy where you’re at. You absolutely can. But when the time comes and you’re ready to move again, you make sure you have that clear destination redefined. And that is what is most important because when you have that, then you can redefine your route, you can redefine the strategy and the tactics that are going to get there. But most of people, like I said, are

Constantly just operating from a place of tactics. Turn, turn, turn, turn, turn. And that’s why people are spinning their wheels. Okay. So I’m telling you, if you don’t have a North Star, get one and get specific about it. I don’t want to hear, I just want to hit six figures. I don’t want to hear, I want to take my family on vacation. Okay. Where? Where are we taking your family on vacation? When? For how long? What’s it going to cost on average?

I had a client that was like her big North Star at one point was to take her family to Disney. Well, she she worked it out. She kind of did some some quick planning and got a number. So it wasn’t just like, I’m gonna take my family to Disney. It’s like, no, I’m gonna save. I think it was like ten thousand dollars to take my family to Disney. And we again, that specificity is what is so important because if you don’t have it, you can literally just like, yeah, I’m working towards my goals.

I’m working on taking my family to Disney, right? And you can constantly be in this like, I’m working on it. But are you really working on it? And how close are we actually getting? And what are we again the mile markers? We were talking about that in the very beginning of like, what are the mile markers? What are the milestones that actually prove to you that you’re moving in the right direction? Well, you can’t set those mile markers in those milestones if you don’t have a clear, if it’s not clear and specific, right? So this is.

Again, like I mentioned before, this is in my focus visionary framework. I think every single founder needs it. Every business owner needs this framework because it is literally going to identify and it’s going to make it so freaking clear for you on then what the strategy is. And then all the other pieces in the framework tell you what those strategy pieces are based on your business, right? Based on your destination.

Okay, based on what season your business is operating in. We talked about the four seasons of business in a previous episode as well. If you don’t know what season your business is in, again, you can’t really create a plan. And that’s the thing. This is not about learning another big new strategy, right? For the most part, most of you don’t need a new strategy. You just need a clearer destination.

That’s what this comes down to. It’s not that you don’t know what you’re doing or that you’re doing anything wrong. I think a lot of people think they’re doing something wrong, but it’s like, no, I hit this. Now I don’t know. You just need somebody that can help you define that next big vision, that bet that next big North Star. Right. And then once you have that, then we plan the route around that. And so again, if you have not seen the new tiered offers.

Check them out because the every single one of those offers is going to give you access to the framework and you kind of pick your path. Again, you pick your path on like, do you want the slow and kind of like do it at my own pace route? Do you want the like slow and steady and with a group and all the things, or do you want to move fast and go private and we jump in and we dive in and we move at the speed of light? Right. Like that kind of thing. And stop comparing your strategy.

To everybody else’s because your destination is different. So stop borrowing somebody else’s roadmap because their roadmap is taking them where they want to go, not where you want to go. So stop borrowing other people’s roadmaps and create your own. And the only way that you can create your own is if you know where you’re starting and where you’re trying to freaking go. And this is the difference between those that scale and those that get stuck.

Okay, it’s not anything wrong. It’s just simply that your business is requiring you to think differently at this point. It’s requiring you to think more strategically. It’s requiring you to get more specific. You can throw spaghetti at the wall and see what sticks for a while. But if you really are wanting to scale, remember we talked about the true definition of scaling. So make sure if you don’t have that, like go back to that episode and listen to that one.

But really understand if you are trying to scale, what is it actually going to take to get there? And what is your definition of scaling? What does scaling mean to you? Because scaling is just a freaking term. Okay. A lot of these things, a lot of these destinations that so many of you are setting are literally just terms. They’re just statements. They’re not clear destinations. And without a clear destination, you cannot get where you’re trying to go. Okay. So

Make sure you set your clear destination. Go check the link in the show notes for the offers. If you want a I already have a system, I’m not calling it a roadmap because it’s not. It’s a framework. It’s a system. It’s a step-by-step process that is going to help you to create your own roadmap. That is what the focus visionary is. And then you can choose how you want to implement it. All right. So definitely go in and check that out. And if you want to just talk about it, again,

There is always, always, always a link in the show notes to get on my calendar. Please, for the love of God, get on it. Just get on it. Let’s just talk about it. Literally just talk. That’s all. Okay. I’m not gonna sell you if you don’t want to be sold to, but I’m gonna offer you a solution if I have one. So if you have not jumped on my calendar, please do not feel intimidated by it. I know I’ve heard that before. Please just jump on my calendar. The link is there for a reason. Okay. All right.

I love you, I believe in you, and I will talk to you soon.