If you’re creating content, mentioning your offers, sharing client wins, and still wondering why selling is slow, you may not have an offer problem. You may have a selling problem. Understanding direct selling vs. soft selling can help you recognize when nurturing your audience is enough and when it’s time to stop hoping people read between the lines and simply ask for the sale.

Take the Business Growth Quiz to identify what’s actually keeping your business from moving forward and where to focus next.

I have been having so many conversations lately with business owners who tell me the same thing:

“I need more sales.”

And naturally, my next question is:

“Okay, what are you doing to sell?”

That’s usually where things get interesting.

Because they’re creating content. They’re talking about their clients. They’re mentioning their offers here and there.

Maybe there’s a link in their Instagram bio or a call to action buried at the bottom of an email.

But when I ask how often they’ve actually said:

“Here’s my offer. Here’s who it’s for. Here’s why you need it. Here’s how you can buy it.”

The answer is usually…

Not very often.

That’s the problem.

You might be doing a lot of marketing.

But marketing your business and directly asking for the sale are not the same thing.

What Is the Difference Between Direct Selling and Soft Selling?

I love a good soft sell.

I do it on the podcast all the time.

I might mention the Focused Visionary Accelerator while sharing a client story. I might tell you to join my Sunday Morning Brew email list. I might talk about something we worked through inside one of my programs.

That’s soft selling.

You’re keeping the offer visible and top of mind without making the entire conversation about buying.

Soft selling can look like:

• Sharing client results and mentioning the offer they came from
• Including your offer in an email footer
• Linking to an offer from your social media bio
• Mentioning your program naturally in a podcast episode
• Talking about what’s happening behind the scenes with your clients

There is absolutely a place for this.

You want your audience to know what you do.

You want to build awareness around your offers.

You want people to consistently hear about the results you help your clients create.

But there’s a problem when soft selling becomes the only way you sell.

Because now you’re hoping.

You’re hoping they see the post.

You’re hoping they read to the bottom of the email.

You’re hoping they click your bio.

You’re hoping they remember the offer you mentioned three weeks ago.

And your buyers are busy.

Your Buyers Are Too Overstimulated to Read Between the Lines

Think about your own life for a second.

How many emails hit your inbox every day?

How many posts do you scroll past?

How many tabs are open on your computer right now?

Your potential clients are dealing with exactly the same thing.

They have clients to serve. Kids going back to school. Vacations. Meetings. Deadlines. Emails. Notifications. Content coming at them from every direction.

They are not seeing everything you publish.

And even when they do see it, they might not have the mental capacity to figure out what you want them to do next.

So why make it harder?

Sometimes the most helpful thing you can do is simply say:

“You told me you were interested. Here’s the link.”

That’s direct selling.

And right now, I think a lot more business owners need to get comfortable doing it.

Direct Selling Makes It Easier for People to Buy

I recently had a training inside the Focused Visionary Accelerator that got incredible feedback.

People asked if I would teach it again as a paid workshop.

I didn’t have the capacity.

We were traveling, my schedule was full, and creating another live offer simply wasn’t something I wanted to take on.

So instead, I took the replay and created a payment link.

Then I sent an email.

It was basically:

I have this training. It was great. Here’s what people said about it. If you want it, buy it here.

That was it.

No massive story.

No elaborate funnel.

No trying to subtly weave the offer into a 700-word email and hope someone noticed it.

I sold it.

Directly.

And sometimes that is exactly what your business needs.

Stop Burying the Sale

One of my clients recently had several hot leads for an offer she was promoting.

She sent an email about the promotion, but there was one major problem.

The actual sale was buried at the bottom.

Someone had to read the entire email before they even understood what she was offering.

So I had her change it.

Instead of dancing around it, the message became:

We talked about this offer.

I’m currently running a special on it.

Here’s what that special is.

I thought of you because of the conversation we had.

Are you interested?

That feels scarier.

I get it.

But it’s also significantly clearer.

And clarity helps people make decisions.

As I discussed in this episode about shortening the buyer journey, the easier you make the decision-making process, the easier it becomes for qualified buyers to move forward.

Direct Selling Is Not the Same as Cold Pitching

This is where I think a lot of the resistance comes from.

You hear “send them a DM” and immediately picture those awful messages we’ve all received.

“Hey girl! Love your content! Have you ever thought about…”

No.

That is not what I’m talking about.

There’s a massive difference between sending an unsolicited pitch to a stranger and following up with someone who has already expressed interest.

If someone told you:

“I’d love to have you teach this to my team.”

They have given you an opening.

If someone said:

“I’m interested, but the timing isn’t right.”

You can follow up.

If someone attended your workshop and asked about working together, you can tell them what the next step is.

They’re not asking you to disappear and hope they eventually find the right link.

They’re showing interest. Your job is to guide them.

If you’re struggling to turn conversations into clients, use the Lead and Conversion Tracker to identify where prospects are sitting in your pipeline and what their next step should be.

Your Best Buyers Might Be Quietly Watching

There’s another reason you need direct selling in your sales strategy.

You don’t know who’s lurking.

Some of your best potential buyers aren’t commenting on every post.

They aren’t replying to every email.

They aren’t raising their hand and announcing:

“Hello! I am currently considering buying your offer!”

They’re watching.

Earlier this year, I made a big push around changes and a price increase for the Focused Visionary Accelerator.

I sent direct sales emails.

The price is changing.

Here’s the deadline.

Here’s what you need to know.

Three people came forward who I didn’t even realize were in my pipeline.

They had been watching.

The direct invitation gave them a reason to finally raise their hand.

That’s why you cannot make assumptions based only on visible engagement.

Stop Making the Buying Decision for Your Clients

This might be the biggest mindset shift of the entire conversation.

It is not your job to decide whether someone should say yes.

Your job is to present the offer.

Your buyer gets to make the decision.

But so many entrepreneurs reverse those roles.

You think:

“They’re probably too busy.”

“They probably can’t afford it.”

“They haven’t responded lately, so they must not be interested.”

“I don’t want to bother them.”

And suddenly you’ve made the entire decision for them without ever giving them the opportunity to say yes or no.

That’s not your decision.

You are responsible for saying:

“Here’s the next step.”

Then they decide.

Your Sales Pipeline Should Always Have a Next Step

This is also why I talk so much about having a real sales pipeline.

When you know where someone is in your pipeline, direct selling becomes significantly easier.

You’re not randomly pitching people.

You’re moving them toward the next logical step.

Maybe someone had a coffee chat with you.

The next step could be a workshop.

Maybe someone attended your workshop.

The next step could be a sales conversation.

Maybe someone already had the sales conversation.

The next step might simply be:

“Are you ready to move forward?”

That is a sales pipeline.

As I shared in this episode about conversion rates, generating more leads does very little for your business if you don’t know how to move those leads toward a decision.

Direct Selling Can Be Incredibly Simple

This is where I see people make direct selling harder than it needs to be.

They decide they’re finally going to follow up with someone.

Then they write a novel.

They ask about the person’s business.

They make small talk.

They explain why they’re reaching out.

They add five paragraphs of context.

By the time they finally mention the offer, the prospect has no idea what the message was actually about.

Direct means direct.

Something as simple as:

“Hey Michelle, I was thinking about the conversation we had. I have this offer available right now and thought it might be a good fit based on what you shared. Here’s the link if you want to take a look.”

That’s enough.

You’re not convincing.

You’re informing.

You’re giving someone an easy next step.

Soft Selling Builds Awareness, Direct Selling Creates Action

This is why I don’t believe this is an either-or conversation.

You need both.

Soft selling keeps your offers visible.

Direct selling creates clear opportunities to buy.

Think about it this way.

Use Soft Selling to Stay Top of Mind

Soft selling works beautifully for:

• Podcasts
• Regular email newsletters
• Social media content
• Client stories
• Case studies
• Everyday conversations

You’re creating ongoing awareness around what you do and how you help.

Use Direct Selling When You Want a Decision

Direct selling becomes especially important when:

• Someone has already expressed interest
• You have hot leads sitting in your pipeline
• You’re running a promotion
• You have limited availability
• There’s an upcoming deadline
• You’ve launched a new offer
• You need to generate sales now

You cannot whisper your way through every sales cycle.

Sometimes you need to ask.

How Do You Know When to Use Direct Selling vs. Soft Selling?

Ask yourself these questions:

• Has this person already expressed interest? Follow up directly and give them the next step.
• Are you building general awareness? Use soft selling consistently to keep your offers top of mind.
• Is there a deadline, promotion, or limited availability? Be direct about what’s happening and how someone can buy.
• Are leads sitting in your pipeline without moving? Stop assuming they aren’t interested and personally invite them to the next step.
• Are sales slow? Before changing your offer, funnel, or content strategy, count how many times you actually asked someone to buy.

That last one matters.

A lot.

Before You Say Sales Are Slow, Look at Your Sales Actions

This is what I want you to do this week.

Look at the last seven days.

Maybe the last two weeks.

And ask yourself:

How many times did I personally invite someone to buy?

How many follow-ups did you send?

How many new conversations did you start?

How many direct calls to action did you make?

How many times did you clearly say:

“Here’s what I have. Here’s how it can help. Here’s the next step.”

Because if the answer is zero, sales might not actually be slow.

You might just not be selling.

And creating another offer isn’t going to fix that.

Rewriting the sales page isn’t going to fix it.

Creating 30 more pieces of content isn’t going to fix it.

Changing your funnel isn’t going to fix it.

At some point, you still have to sell the thing.

Make It Easier for People to Say Yes

Direct selling doesn’t have to feel pushy.

Look at it through a different lens.

Ask yourself:

How can I make this person’s decision easier today?

Maybe the answer is sending the link.

Maybe it’s reminding them about the deadline.

Maybe it’s following up on the conversation you had three weeks ago.

Maybe it’s simply letting them know you have availability.

You are not responsible for the yes.

You are responsible for making the opportunity clear.

And if they say no?

Great.

Now you have information.

You can stop wondering.

You can move them appropriately in your pipeline.

And you can focus on the people who are ready.

The CEO of a business that wants more revenue cannot be afraid to sell.

Keep soft selling. Keep telling stories. Keep creating valuable content and sharing client results.

But when it’s time to sell?

Sell.

Present the offer.

Give them the next step.

Let your buyer make their own decision.

And if you know you have people in your pipeline but you’re struggling to turn those conversations into sales, book a CEO Strategy Call. We’ll look at your pipeline, your sales process, and where qualified buyers are getting stuck so you can stop adding more marketing and start converting the opportunities you already have.

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Resources Mentioned in This Episode:

• Business Growth Quiz
• Book a CEO Strategy Call
• Focused Visionary Accelerator
• Lead and Conversion Tracker

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Full Episode Transcript

I have been having so many conversations with clients, business owners, prospects in general who want more sales. And then when I ask them what they’re actually doing to sell, the answer is not too much.

And it’s usually that they’re creating content, they’re mentioning their offers, right? They’re putting a link somewhere, they’re maybe talking about client results, hoping people, right? But they’re not actually selling.

And listen, I love a good soft sell. I soft sell to you guys in this podcast all the time. We’re going to talk about that.

But there’s a time for soft selling and then there’s time when you just need to sell direct. Here’s my offer, here’s who it’s for, here’s why you need it, and here’s how you can buy it, right?

Especially in the world we are living in right now where people are on overdrive all the time. They’re overstimulated, they’re over consuming, right? Like, soft selling is actually probably costing some of you the sale.

And that’s what I want to talk about today because I know that for so many of you this direct selling is very difficult and it’s not something you enjoy. I have multiple clients this past couple weeks who have, I’ve challenged them to do some direct selling.

And then when we celebrate wins at the end of the week, their. Their response is, I did not die, right? You, you will not die by selling your offers, I promise you.

But I want to talk about the today in this podcast episode because I just think so many of you are burying the lead and hoping people read between the lines. And right now people are too oversaturated, saturated with information to read between the lines. Okay?

So let’s dive in between soft selling and direct selling, when to use each one and how. All right, so soft selling, I talk soft selling on this podcast all the time. Soft selling.

I mentioned the Focus Visionary accelerator in almost every single one of these podcast episodes. That’s soft selling, right? It’s me letting you know I have an offer.

It’s me talking about my clients, it’s me sharing a story, sharing client results and, you know, mentioning, oh, by the way, if you haven’t opted into my email list, if you’re not on the Sunday morning brew list yet, right? Like that’s soft selling, right?

Putting a call to action in your email footer, putting, you know, a link in your bio, having these like, right where people are. You’re keeping your offer top of mind. That’s what it is. It’s like Brand awareness.

You’re talking about your offer, but you’re, you’re just mentioning it, right? Again, it’s like this soft selling.

A lot of times people will do this on a call and they will say like, oh, you know, by the way, I had this call with a client, right, whatever. And so again, there’s a time and a place for soft selling. They’re really, absolutely. You want to keep your offers top of mind.

You want to create some brand awareness for your offers, you want to share your stories, right? But you know, your audience needs to know when you are also taking on clients, right?

And sometimes your audience just needs to hear like, here’s this offer. If you want it, buy it. Right? Like sometimes we just have to sell them. I sent an email, I’m going to give you an example.

I sent an email a couple weeks ago with a replay to a training that I did. I did a training inside of the Focus Visionary accelerator. Hint, hint, soft sell, right?

I did this training and I, I got great feedback on it and a lot of people wanted me to, to run it again and make it a paid offer. And I just didn’t have it in me. I just didn’t have the time.

We were traveling, all the things and so I created, I just literally put the replay up and I created a payment link and I sent an email that said, I have this replay of this training I did. It was amazing. Here’s people’s feedback and if you want it, you can buy it. Here’s the link.

Like, I don’t even think the email was three sentences long. It was so simple. And there was a big buy button. And literally in the buy button I had, if you’re not going to implement it, don’t buy it. Right?

Like it was so blatantly obvious that I was selling something.

Okay, then there’s other times where in my Sunday morning brew, at the bottom of the email, after I write the whole big story and whatever, I have a, sometimes I’ll have a section that says like, worth tapping in. And I’ll just have like a note in there. Like I’ve been soft selling in there. My event that is happening in Boston, whatever.

Like there’s like a soft sell. But I have not come right out and said, here’s why you should be here, here’s why you should buy a ticket, okay?

And, and a lot of times we do all of this off selling because we’re doing it to a group, right? You know, you’re talking around the offer, you’re mentioning it, you’re letting people know, hey, by the way, when you’re ready.

But again, you’re, you’re hoping that people are going to know where to find the information. You’re hoping that they’re going to take all the extra steps to go find the link, to find your website to open up the email again, right?

Like, that creates a lot of extra steps when we are kind of just beating around the bush, all right, and you just kind of have this assumption of like, well, they’ll know what to do. Do. They’ll know what to do. A lot of times your audience is not going to take the time. And it’s not that they don’t want to.

Again, if somebody really wants to work with you, they’re going to figure it out, they’re going to send you a message, whatever. But my point is, why not make it easier, right? Why not make it easier for people to do business with you? And this is where direct selling comes in.

The direct selling is sending a message to somebody who said they were interested in saying, hey, you said you were interested in this. Here’s the link. Right? Or hey, I, I’ve got two spots open. Not sure if you’re ready yet. Do you want to jump on another call? Or.

I’ve been, you know, if I were going to do a hard sell or a direct sell on for the Focus Visionary accelerator, I would literally probably make the email very, very short and say, here’s some results that my clients have been getting. Here’s why I think you should be here. Here’s the link to check it out. Right. Or something like that. But again, it’s this following up.

It’s, it’s the following up. It’s getting into the DMS or sending that private email. And again, just. You were interested. Here’s the link.

Do you want to jump on a call or especially if you’re running a sale or a promotion or some type of like, I don’t know, like, I’ve got a client right now that’s running a promotion on something and she has like seven hot leads and she sent out this one big long email and literally the sale of it. And like the mention of the sale was in the very bottom of the email.

You had to get all the way to the bottom and it was not even super clear what the sale was. And so I had her rewrite all the emails to her hot leads and say, I’m running a special on this offer that we spoke about.

Here’s what the special offer is. Here’s why I’M mentioning it to you. Here’s the conversation we had. Are you interested? Do you want to jump on another call again? And that feels scary.

I understand that for many of you that feels scary. But the reality is, is that sometimes your buyers need that. They’re busy. They’re getting kids back to school. They’re on vacation, right?

They’re not reading every single email. So why not just get in the DMs, right? You’ already had a conversation with them.

And I had another conversation with a client who was saying, like, she’ll get people on a. An original, like, strategy call and then they’ll say, oh my gosh, I need this, or I wish you could do this for my team.

She works a lot with teams, so she might do a strategy call with the owner. And then they’re saying like, oh, can you, you know, can you teach my team this? And she’s like, then I gotta sell them again.

And then it doesn’t feel right because I already sold them on one thing. And again, here’s a mindset shift for you. They literally said, we want you to do this with our team. They are already sold.

You’re not selling them again.

I think that’s what you guys have to remember when it comes to selling, if you have this fear, is like people that have shown interest are already asking you to sell to them.

The problem is, is that what we relate to when it comes to direct selling or direct messaging or inviting somebody to buy is because you’re relating it to the one time or the multiple times that we get sold something or get sent a direct message, be sold something that we did not ask for, right? If we didn’t ask for it, then it’s like, what the frig this? I didn’t ask you to sell me on this thing, right?

But if somebody, if you’ve had a conversation with them, just sell them. But here’s the other flip side of this, is that you don’t know who is lurking, right? And oftentimes your best buyers are lurkers.

They’re not letting you know that they’re getting ready to buy. They’re not letting you know that they’re interested. They’re just silently lurking.

I did a big push back in February, if you remember this, when I raised the prices and changed everything up with fva and I sent out so many emails about price increasing. Here’s your deadline. It was a direct sell email. I had three people buy from that that I did not even know were in my pipeline.

But because I was Selling to them and giving them a reason. They came in and said, you know what I think, think I’m interested in this. Can you give me more information?

I had a quick conversation with them and then they purchase and they’re still in and they’re happy. Right? People are busy and they don’t always. I’m long winded. If you guys are on my Sunday morning brew list. You know, I’m long winded.

You listen to this podcast, you know, I’m long winded. So sometimes I have this really amazing story that I’m telling you and it’s like, get to the freaking point, Michelle. Right?

That’s how people are feeling when you’re trying to sell them too. If you’re constantly over talking them or you’re trying to, you know, talk about all the reasons why, then it becomes this convincing energy.

Then you start to feel like you’re getting desperate. Then, like the whole energy changes. Instead of just going in and saying, here’s what I have to sell, here’s why I think you might need it.

Here’s the link if you’re interested. Right. I think that’s the thing, is that you’ve got to remember that you’re just simply making it easier. It’s not sleazy.

If somebody feels like it is sleazy for you as a business owner to sell your services, that’s a them problem, not a you problem, okay? Because business ownership relies on sales to stay in business. You have to sell your.

Your stuff, you have to sell your services, you have to sell your offers, okay? So again, but you got to get used to this direct selling because you just can’t.

You cannot rely on the fact that your audience is seeing every single piece of content.

And if you’re only putting a call to action in one piece of content out of every 10, what happens when the person doesn’t see that one piece of content? Then they don’t know that you’re taking on new clients. Then they don’t know that you have a special offer. Because what if I was busy that day?

I had two weeks in a row where I was back to back on zoom calls. I had 14 plus hours of Zoom calls in three days. I wasn’t checking social media or reading my email for shit, right?

But if somebody sent me a direct message, I was reading those, okay? Because they’re much easier to read.

So if I knew that there was something I was interested in buying and it had a deadline, which there was, I got a direct message and I bought it, right? Because I had told the person I was interested. All right, You’ve got to understand that just people are busy, and this is, like, so helpful.

I’m the ADHD busy entrepreneur doing a million things like, please just send me the link. Now, I understand not everybody is like that, but for the most part, it’s making life easier.

So what is so, like, what’s hard about making somebody’s life easier? Right. Switch your mindset a little bit. Switch your thought process a little bit of, like, how can I make this easier for somebody to say yes? Okay.

And one of the other things that makes this easier is knowing the next step. You know, I talk about your pipeline all the time and making sure that you have a next step always laid out in your. For people in your pipeline. Okay.

This is. This is something that we work very hard on in the Focus Visionary accelerator. It’s something that many of my clients struggle with. Right.

But when you know exactly what the next step is and you have your pipeline built out and it’s super clear, that makes that direct selling or that direct message or that direct invite so much easier. Right? So if somebody is.

You had a coffee chat with them, or you had a discovery call with them and they said, I’m not interested right now, or you had a really great call with them and they just. You weren’t sure, but now you’re running a free workshop because, you know, workshops convert.

It’s so easy to say, hey, Michelle, we had a great conversation. I went, wanted to let you know I’m running this. This workshop. I don’t know if you’re interested in it, but I thought I’d let you know. Right.

Again, you’re giving people the information to make a decision, but all you’re doing is presenting the next step to them. It is not on you to make a decision for your buyers as to whether or not they are interested.

It is your job as the CEO to present the offer, to present the next step, not to make the decision for them. But so many of you are scared or fear this direct messaging because you’ve already made a decision in your head that they’re not interested.

You’ve already decided that they’re too busy. This is not what they need. Whatever. Whatever emotional decision you’ve made, you made it for them.

But remember, it’s not your job to make those decisions for your clients. It’s your job to present the next step. That’s it. So again, knowing what your next step is.

So when somebody joins my email list or I’m working on A new lead magnet for like the first time in forever. Like an actual lead magnet if I ever get it done. But again, I already know what the entire pipeline is from that lead magnet. Right? It’s lead magnet.

Invite to a workshop, have a call if needed, or whatever, and then invite to my offer. That’s business. You can sit here and be like, oh, she just wants people to get on her lead magnet and then she’s going to sell them into a workshop.

I’m not going to sell you into a workshop. It’s a free workshop. And yes, I’m going to sell you, because that’s the whole freaking point. I want to help you.

And in order for me to help you, you need to join one of my offers.

But I am going to give you these logical next steps that are going to help to build trust for you to exp Experience me, for you to get a taste of what it’s like to work with me. And then I’m going to let you make that decision. But I’m not going to make that decision for you.

What I am going to do is give you the steps to help you make the decision. Right? And that’s the whole point. That’s all you’re doing is help letting people know. Here’s your next step.

If you’re interested, make your decision right. So know you know where to lead people. Don’t assume your audience knows what their next step is. Right?

And that’s what makes selling so much easier, is when you know exactly how you’re following up with them, when you know exactly what that next step is. So this is where your lead tracker comes in. Again, if you don’t have a good lead tracker, I will make sure the link is in the show notes.

I have a great lead tracker where you can literally see where they are in your pipeline and you can put in their next step and then you just have it all right there. So when you’re sitting down to do your sales actions, which literally could be on Mondays, I do mine on Mondays. That’s it.

I don’t do this all week long. I encourage a lot of my clients to incentivize it, to gamify it, to have fun with it, right?

Like if you get to do it on Monday, you don’t have to touch any more sales actions for the week, right? And just do something fun with it. But you open up your lead tracker, you look and see who’s on there and you give them the next step.

Sometimes that’s going to be an invite, sometimes that’s going to be an actual direct sell to say, I have this offer, right? But you’ve got to be doing direct selling. Do not bury the lead. And a lot of times you’ll start to do this direct selling, right?

You’ll have the conversation, you start to reach out and you send this big long email or you start to send a text and you have this full on long conversation. No, you gotta keep it succinct. If you’re gonna do a direct invite to a sale, keep it succinct. Hey Michelle, checking in. We had this conversation.

I’ve got this offer, wanted to see if you’re interested. Right. Like that’s kind of the formula that I use. You can change it up, you can make it more your voice, whatever you want to do.

But again, it’s not a, hey Michelle, how’s it going? What’s happening with your business? Da da da da. We had the, you know, I saw this, I saw that, right?

Like that you’re not having this like full on long conversation again. The direct sale is the direct sale and people appreciate that. Even people that I haven’t talked to in a long time.

I did a direct invite to my event in Boston, right? Because why not? They live in Boston. We’ve had a conversation.

It’s like, hey, I don’t know if you saw it, but I’m going to be up in Boston and I would love to meet you in person. I’m hosting this event. If you’re interested, I’m going to drop the link. Let me know. Right? Like most of them said, I’ll check it out.

I am going to follow up with a few of them because why wouldn’t I? Why wouldn’t I? This is how you get sales. You get sales by following up with people. You get sales by presenting offers to people.

If you’re not doing that or if you’re burying it in a 500 something plus word email, then people likely are missing it. And so it’s not that people aren’t interested, it’s that they just don’t know how to work with you because it’s not easy to find.

So I want you to really look at your sales actions in a week. Okay, maybe two weeks. But like how many times did you personally invite someone to buy this week?

Even if you did it in a group email or like a mass email. But was there a personal invite for them to buy and was it easy to find or was it buried way deep? How many follow ups did you send? Right?

How many new conversations did you start? How many direct calls to actions did you make in those conversations? Right?

Don’t tell yourself sales are slow until you’ve looked at how many things, how many times you’ve actually sold. Okay? And again, sometimes there is a need for soft selling, right? We should always be soft selling.

And all of our conversations, everything that we’re doing, we should always be talking about our offers. We should always be talking about how we’re helping clients. But sometimes you really just need that direct sale.

And I think that is the missing piece for so many of you is there’s just a fear around this selling. But I want you to try to shift your mindset again. You’re not selling to people that don’t want to be sold to, okay?

And if somebody unsubscribes because they don’t want to be sold to, so be it. If they stop following, so be it, right? Then they’re just telling you that they’re not interested. That’s okay. It’s okay. All right?

You don’t need to change your offer. You don’t need to rewrite everything, right?

I find so many of you changing things up, but at the end of the day, it all still comes down to it still needs to be sold. So you can change your offer, you can change your funnel, you can rewrite the sales page, you can create more content.

But if you’re not selling, it’s still not going to sell, right? You still have to sell it. And sometimes that requires that direct invite. And right now, I think more than ever, it requires that direct sale.

And I think people appreciate it more than ever because literally, we are just consuming so much freaking content. Make it easy. This is all about making life easier. Literally. That just say, like, oh, how can I make somebody’s life easier today?

How can I make this prospect’s, you know, decision easier today? Right? Like, when you think of it that way, it’s like, well, let me just go send them the link. That’s. That’s totally simple, right?

Like, make life easier, okay? Go sell your shit. Go sell your shit and don’t make the decision for your buyer, right?

Your job is to sell and present an offer, not to make a decision for them. Okay? I love you. I believe in you, and I will talk to you soon.